https://adgully.me/post/5379/landvault-appoints-mohamed-khalifa-as-the-vp-ofmetaverse

Landvault appoints Mohamed Khalifa as the VP of Metaverse

Landvault, a leading virtual experience developer, has announced the appointment of Mohamed Khalifa as the Vice President of Metaverse, to further fuel the company's Middle East expansion. Khalifa’s experience encompasses serving as CTO for blockchain and game studios, at the intersection of technology, gaming, and decentralized systems. His commitment to remaining at the forefront of technological advancements is evident through his exploration of emerging technologies such as virtual reality (VR), augmented reality (AR), the broader scope of the metaverse and its digital economy. Notable experiences include contributions to Dubai Expo 2020 Metaverse Expo, PUBG, Avatar 2, Sensorium Galaxy Metaverse with Carl Cox, Arab Hope Makers Dubai Game Fi, Nor Platform, and its C9 Games.Landvault, renowned for constructing immersive, virtual experiences for major brands and organizations like Abu Dhabi Government, Mastercard, Standard Chartered, and Hershey, continues to pioneer technological advancements in the GCC region. Following its expansion into the UAE earlier in 2023, the company is substantially investing in the region - collaborating with local governments, real estate firms, and other undisclosed projects slated for reveal in Q1 and Q2 2024. Mohamed Khalifa's role will include crafting top-tier metaverse-engineered experiences that seamlessly blend technology with user-friendly accessibility. Khalifa is dedicated to creating enjoyable and easily accessible experiences, eliminating the need for third-party installations. His commitment extends to developing internal and external tools that empower users to integrate and shape their metaverse experiences."Exploring the vast landscape of the metaverse and the ever-evolving realm of technology has become a captivating journey for me. I'm eager to collaborate with Landvault due to the unparalleled experiences they have in the pipeline. Their commitment to interoperability aligns with my advocacy, allowing seamless movement of characters and assets across diverse virtual worlds. I've always emphasized this in my lectures, illustrating how, through platforms like Landvault's Matera Protocol, an individual in a remote village can sell art globally by tokenizing and minting it as an NFT in a metaverse art gallery," said Khalifa. “Khalifa's interest in the metaverse and technology is fueled by a passion for innovation and a strategic vision, and we look forward to the innovative advancements and transformative experiences that will arise from his leadership in the metaverse space,” said Samuel Huber, CEO of Landvault.
https://adgully.me/post/2615/largest-metaverse-tech-firm-reveals-landvault-20

Largest Metaverse tech firm reveals ‘Landvault 2.0’

Dubai: Landvault, a leading metaverse tech company, marks its one-year anniversary, and reveals ‘Landvault 2.0’, a two-pillar approach to pioneer the next evolution of the internet. Landvault embarked on a transformative journey after recognizing existing restrictions and sentiment shifts. Following extensive market research, including feedback from over 500 potential clients, paired with invaluable lessons from the 2023 metaverse winter, the company has honed its focus on providing a richer, fairer internet through the concept of the "3D internet."Landvault experienced significant growth in 2022 as the metaverse rapidly evolved. Selling virtual worlds to Fortune 500 brands and having completed more than 200 projects for the world's largest companies, from Mastercard to Standard Chartered, and governments, Landvault has developed over 100 million square feet of experiences across platforms including The Sandbox and Decentraland.However, the subsequent metaverse winter caused a shift in market dynamics. Many brands treated their presence in the metaverse as an experiment, withdrawing once the initial buzz wore off. This situation compelled Landvault to reconsider the metaverse's value proposition and identify new customer needs. Building on the 'next-best to reality' vision, Landvault aims to pioneer the metaverse into the next evolution of media platforms - a 3-Dimensional internet. In response to this vision, Landvault’s research revealed three key requirements for the metaverse's success:High-fidelity content that users can relate to and connect with. Accessibility from all devices. For greater adoption, metaverse experiences must be easily discoverable and accessible.Positive return on investment (ROI) to attract long-term engagement and business interest.The company intends to lead the metaverse revolution in the MENA region by focusing on two key pillars:The first pillar entails constructing a robust technology stack that accelerates the creation and monetization of metaverse experiences. Landvault is creating proprietary tools that enable creators and brands to easily create high-fidelity content while ensuring seamless monetization opportunities.The second pillar focuses on bringing cutting-edge technology to the MENA region, where it will lead the charge in the metaverse industry. Landvault intends to introduce the concept of the 3D internet by establishing a strong presence in the region, offering a utility-driven approach beyond the metaverse hype. The company is already working with brands in the region and aims to further equip businesses and governments in connecting with the next generation of internet users while offering an output that matches the region's vision.As part of this transformative journey, Landvault has rebranded and launched a new website to reflect its renewed vision. While the metaverse builder, Landvault Studio, will remain an integral part of the company, it will now be powered by the innovative tech stack to provide an unparalleled user experience.Landvault CEO, Samuel Huber expressed his enthusiasm for this new direction, saying, "Our journey through the metaverse winter was a defining moment for Landvault." It compelled us to reconsider and reimagine our role in shaping the internet's future. We are on a mission to unleash the true potential of the 3D internet - defined by utility, and are ready to lead the change in the next era."As part of its expansion to strengthen its presence and drive 3D internet adoption, Landvault is actively seeking to appoint sales and business development professionals in the MENA region.Landvault is the largest metaverse builder with over 100 million square feet of virtual real estate, more than 120 full-time creators, and nearly 300 completed projects. We’ve been helping brands build and grow in gaming environments since 2017 and the metaverse since 2021. Landvault’s platform-agnostic proprietary technology and creative powerhouse builds and delivers tailored, data-driven, and optimized business solutions and insights. We help clients launch, optimize, and monetize metaverse experiences. Landvault’s mission is to accelerate the metaverse economy through technology with a vision of a fairer wealth distribution across the web. Landvault is actively using such a protocol, Matera, to make this happen. Connecting to Unity and Unreal via SDK, Matera enables creators to publish the content on the web (accessibility) seamlessly, index it on-chain, and tokenize it.