Yas Island and Saadiyat Island receive 170 regional and global awards in 2023

Yas Island and Saadiyat Island have received 170 regional and international awards in 2023 after being recognised as a premier leisure and entertainment destination in the Middle East.His Excellency Mohamed Khalifa Al Mubarak, Chairman of Miral, said: “Achieving a stellar track record of success across the tourism ecosystem within Abu Dhabi is a proud testament to our relentless commitment in bolstering Abu Dhabi’s position as a global tourism hub. Award-winning destinations and attractions across Yas Island and Saadiyat Island continue to define new industry benchmarks while contributing to the growth and economic diversification of the emirate.”Yas Island received several awards, including recognition from the World Travel Awards as World’s Leading Theme Park Destination, the International Travel Awards as the Best Holiday Destination at the regional and continental levels, as well as the title of Best Entertainment Destination at the country level. It also received the MENALAC 2023 award for being the Best-Integrated Leisure Destination.Ferrari World Yas Island, Abu Dhabi won World’s Leading Theme Park for the fifth year in a row at World Travel Awards. The theme park was also awarded a Silver for Innovation in the Use of Events at the MENA Stevie Awards. Yas Waterworld Yas Island, Abu Dhabi received the Middle East’s Leading Water Park title at the World Travel Awards, while Warner Bros. World Abu Dhabi earned the title of the Middle East’s Leading Tourist Attraction at the World Travel Awards and CLYMB Yas Island, Abu Dhabi received the title of the Middle East’s Leading Adventure Tourist Attraction 2023.SeaWorld Yas Island, Abu Dhabi received the award in Outstanding Achievement at the esteemed TEA Awards. Yas Island received the title of Best Business Hotel in Abu Dhabi 2023 at the Business Traveler Awards 2023. Etihad Arena won the Sports and Recreation category at the 2023 International Architecture Award by The Chicago Athenaeum and was also recognised as a finalist for Venue of the Year, at the 2023 The Stadium Business Awards.Nurai Island received the title of the Best Leading Villa Resort 2023 at the World Travel Awards, while Jumeirah at Saadiyat Island Resort received four awards, including Abu Dhabi’s Leading Resort 2023 and the World’s Leading Luxury Resort and Villas. Park Hyatt Abu Dhabi Hotel and Villas received eight awards, including Abu Dhabi’s Leading Beach Resort 2023, at the World Travel Awards.

Media Blends unveils DOOH network in Abu Dhabi

Media Blends is introducing an exclusive Digital Out of Home (DOOH) network across YAS Island and Al Saadiyat Island in Abu Dhabi, in collaboration with Abu Dhabi's iconic YAS Island and MIRAL, the renowned master planner and operator. This initiative is divided into two phases, aiming to provide advertisers with a digital screen network that can effectively target the millions of travelers and residents who frequent these islands annually.Abu Dhabi has a population of approximately 2.9 million residents, and in 2018, 22.3 million travelers transited through Abu Dhabi Airport, with 11.35 million international visitors to the city in 2019. In the same year, the city welcomed 518,000 cruise passengers and recorded 5.1 million hotel stays.The YAS Island DOOH network comprises 35 high-quality digital screens of various sizes strategically placed by Media Blends to cover key attractions on the island, including YAS Bay, Etihad Arena, Hilton YAS hotel, YAS Marina Circuit, YAS Mall, and Ferrari World. YAS Island is home to over 150 restaurants, four theme parks, 10 hotels, 3,056 hotel rooms and apartments, and more than 19,500 square meters of business spaces.In the project's second phase, Media Blends, operating in Egypt, UAE, and KSA, will launch over 60 advanced screens across Al Saadiyat Island, another significant landmark in Abu Dhabi.Media Blends CEO Mona Al Amin said: “We’re excited to announce this great opportunity for advertisers in one of the busiest and most vibrant locations in the UAE in general, and Abu Dhabi in specific. Our DOOH network comprises next-gen digital screens that will take advertising campaigns to a new level, helping advertisers from YAS Island and beyond to engage with a substantially wide audience across effective media platforms.”

Miral partners with Creative Lab, Aldar for Yas Design Contest

Miral has partnered with the Creative Media Authority’s Creative Lab and Aldar to host the Yas Design Contest, where students across the UAE were invited to showcase their creativity by submitting unique designs for a pop-up installation. The competition challenged creative university students to submit designs for environmentally-friendly public art installations to be built and installed on Yas Island. After a thorough evaluation process and public vote, the dynamic trio of Arfa Abdul Azeem, Shifa Asif, and Gopika Rethikumar from Amity University Dubai; and Radwa Elkasas from Sharjah Performing Arts Academy; have been revealed as the winners.More than 26 entries were received from students across the UAE, with each submission fulfilling the key criteria including being a piece of public art, acting as a backdrop for photo taking, telling a story about the UAE and being partly or entirely made using environment friendly materials. In addition to the design submission, participants also shared a technical submission with a detailed write-up, sketch of their design, a visual mood board and a materials list.Taghrid Alsaeed, Executive Director – Group Communications and Destination Marketing at Miral, and one of the judges on the panel, said: “We are proud to have collaborated with Aldar and Creative Lab for this remarkable competition, which not only engaged and empowered the younger community but also provided a platform for creative talent across the UAE. This is testament of our commitment to producing a positive impact on the communities and cultures we serve, a key pillar of our Miral brand. Congratulations to the winners and all who participated. Your creativity, skill and hard work have truly shone through your designs, and we are thrilled to see the incredible talent and ingenuity displayed across all the submissions.”After being reviewed by a panel of four esteemed judges from Miral, Aldar Properties, Creative Lab, as well as influencer Maitha Mohamed based on creativity, storytelling and concept design, as well as material planning; five submissions were shortlisted and taken to a public vote. These included Majeda Mohammed from University of Sharjah’s Fort To Future; Haia Ali from University of Sharjah’s The UAE Pearl; Radwa ElKassas from Sharjah Performing Arts Academy’s Evolving; Arfa Abdul Azeem, Shifa Asif, and Gopika Rethikumar from Amity University Dubai’s Habat Al-Lulu; and Raghad Yehya and Itemat Sauria from Ajman University’s A Touch of Emirates.The trio of Arfa Abdul Azeem, Shifa Asif, and Gopika Rethikumar and Radwa Elkasas were selected as the winners based on their submissions Habat Al-Lulu, inspired by UAE’s rich history of pearl diving; and Evolving, a photo booth with three panels depicting the nation’s past, present and future. The winners will be awarded an AED5,000 cash prize and see their designs built and placed in select spots on Yas Island for residents and tourists to enjoy a backdrop for photo taking.Rashed Al Omaira, Chief Commercial Officer at Aldar Development, said: “As expected, the entries received for the Yas Design Contest were excellent - we were particularly impressed by the thinking behind the submissions as well as the quality of the creative proposals. There is no doubt that the UAE’s cultural and creative industries will continue to thrive given the passion our young people show for design, art and visual storytelling. We very much look forward to seeing the winning designs come to life on Yas Island, where thousands of residents and visitors will enjoy the installations.” Khalid Khouri, Director of Talent Development at Creative Media Authority, said: “We were overwhelmed to see so many creative and inspiring submissions for the Yas Design Competition – it’s great to see that we have such incredible talent in the UAE. Creative Lab was honoured to partner with Miral and Aldar properties on this amazing initiative which underline our mission to support the youth of Abu Dhabi to explore their creative potential. We’d like to congratulate the very worth winners and look forward to seeing how they continue to grow their creative talent in the future.” Miral continues to strive to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, as well as offering employment opportunities while attracting and developing young talent as part of Abu Dhabi’s drive to accelerate the culture and creative industries.

Miral and Warner Bros. Discovery announce Harry Potter Themed Land in Yas Island

Miral, Abu Dhabi's leading creator of immersive destinations and experiences, in partnership with Warner Bros. Discovery, announced today a Harry Potter themed land will be coming to Yas Island, Abu Dhabi, within the world's largest indoor theme park, Warner Bros. World Abu Dhabi.The creative vision for this newly designed Harry Potter themed land from Miral and Warner Bros. Global Themed Entertainment will invite fans to step inside iconic locations from the wizarding world, seen in an all-new way.Mohamed Khalifa Al Mubarak, Chairman of Miral expressed his excitement about this project saying: "We are very proud of our continuous partnership with Warner Bros. Discovery and excited to be bringing this spell binding first to the Middle East and the world in the future. This is yet another testament to our commitment to continue to position Yas Island as a top global destination for entertainment and leisure, and a great addition to Abu Dhabi's tourism offerings, contributing to the growth and economic diversification of the Emirate."Pam Lifford, President, Global Brands and Experiences from Warner Bros. Discovery, said: "The Wizarding World offers something for fans of every age to enjoy. The original Harry Potter stories and the blockbuster film series continue to captivate and inspire hundreds of millions of fans around the world, and our Global Themed Entertainment team together with our world-class partner Miral, will expand our successful Warner Bros. World Abu Dhabi to bring this magical experience to life. Together with our lands at Universal Parks, this will add a wholly new and spectacular destination for fans to immerse themselves in."Harry Potter is truly a global phenomenon, spanning eight films based on the best-selling book series - which has sold over 600 million copies worldwide, been distributed in more than 200 territories and translated into over 80 languages. Today, these iconic stories and the resulting experiences are beloved by a passionate community of millions of fans from all over the globe.The addition of a Harry Potter themed land at Warner Bros. World Abu Dhabi (groundbreaking date yet to be revealed) expands upon a successful line-up of themed lands and experiences, including Bedrock, Dynamite Gulch, Cartoon Junction, Gotham City and Metropolis, that have brought fun and unforgettable memories to Warner Bros. fans and further supports Miral's vision to position the park as a top global destination and a great addition to the island's unique portfolio of attractions and experiences, while contributing to Abu Dhabi's tourism ecosystem and growth.The Harry Potter themed land will be significant in scale and join the existing six Immersive Lands in the award-winning theme park, bringing Harry Potter to fans like never before.