TheSmallBigIdea (TSBI), a leading full-service independent digital agency announces its foray into the MENA (Middle East and North Africa) region with its office in Dubai, marking its international expansion. Having built an impressive portfolio in diverse sectors, including Entertainment, Sports, Fashion, Real Estate, BFSI, E-Commerce and Technology in India, TheSmallBigIdea now intends to harness their strengths in these sectors to establish its presence in the thriving MENA market.With remarkable work done for clients like Sobha Realty, Lulu Group and Uganda Government, the agency further solidifies its commitment by offering compelling solutions tailored to the diverse business landscape of the region. Banking on the region's enormous growth potential, TheSmallBigIdea, with a locally built team and culturally driven insights, is dedicated to taking its innovation, creativity, and digital prowess to new horizons.Speaking on the agency’s international expansion with the foray into the MENA market, Harikrishnan Pillai, CEO and Co-Founder at TheSmallBigIdea said, “Embarking on our growth journey in the Middle East is a pivotal moment for TSBI, marking the realization of a long-envisioned plan. We are delighted with the success of this venture, which serves as the initial stride towards transforming TSBI into a truly global agency, firmly rooted in its Indian heritage. By fusing our profound digital expertise cultivated in India with a nuanced understanding of Middle Eastern culture, TSBI Arabia emerges as our gateway to one of the world's fastest-growing economies. As we collaborate with clients in the region, we are confident that our unique blend of Indian innovation and Middle Eastern cultural insight will propel us to possess a formidable presence on the global stage. With seasoned professionals who boast over a decade of experience in the market, TSBI Arabia is set to lead the way in the coming years, offering an exciting prospect for both our team and the industry at large."TheSmallBigIdea’s foray into the MENA region is not just a step towards global expansion but also a commitment to becoming a strategic partner for brands seeking to make their mark in this thriving market.

Sobha Realty, a leading real estate developer in Dubai, renewed its sponsorship agreement with Al Nasr Club for its first football team, in line with its efforts to support the sports sector in Dubai and worldwide.The agreement was signed during a meeting held at Al Nasr Club’s headquarters, in the presence of H.E Mansoor Al Fallasi, Chairman of the Board of Directors of Al Nasr Club Investment, Mr. Saad Abdulla Alhammadi, Vice Chairman of Al Nasr Club Investment Co, Noura Aljasmi, member of the Board of Directors of Al Nasr Club Investment and Francis Alfred, Managing Director of Sobha Realty.As part of the partnership, the first team’s players will wear jerseys embellished with Sobha Realty’s logo during all the club’s season-long matches.During the meeting, H.E. Mansoor Al Fallasi, expressed his delight on continuing the sponsorship agreement with Sobha Realty. In addition, H.E. Al Fallasi highlighted the long-standing role of the company in promoting sports, which is reflected through the extension of the sponsorship agreement with the club’s first team.  “We share a common vision with Sobha Realty, especially in terms of our ambitions and passion for innovation and success. It is our delight to renew our partnership with a renowned company, which has delivered positive outcomes at various levels in the past year. We look forward to achieving more milestones in the coming years,” H.E. Al Fallasi said.Francis Alfred, Managing Director of Sobha Realty, said: “We are excited to renew our partnership with Al Nasr Club’s first football team. This move serves as a testament to our shared goals, commitment and accomplishments, which define our partnership with this prestigious club.With the renewal of the sponsorship agreement, we are further fortifying our relationship with Al Nasr Club for yet another season, an association that is based on mutual respect and a common desire for achieving excellence.”“The extension further signifies our unwavering commitment to supporting the Al Nasr Club, as they continue to inspire fans and achieve new milestones. We are excited to commence a new season of exciting victories, strong collaboration and ongoing success of Sobha Realty and Al Nasr Club,” he added.

Arsenal has announced a new global partnership with Dubai-based luxury real estate developer, Sobha Realty, during a signing ceremony that took place at the Sobha Hartland Events Hall in Dubai.Ravi Menon, Co-chairman of Sobha Realty, Francis Alfred, Managing Director of Sobha Realty and Juliet Slot, Chief Commercial Officer of Arsenal F.C, were joined by Arsenal legend Sol Campbell to sign the multi-year agreement that will see Sobha Realty become the club’s Official Global Real Estate Partner.As part of this partnership, Sobha Realty’s presence will be at all men’s and women’s domestic games played at Emirates Stadium. It will also see Arsenal and Sobha Realty collaborate on initiatives to develop the sport industry in Dubai and beyond. This includes hosting football experiences, including youth football clinics, tournaments, and seminars.The luxury developer will also gain naming rights to The WM Club – a premium match-day hospitality suite at Emirates Stadium – which will now be known as ‘The WM Club, Presented by Sobha Realty.’Arsenal and Sobha Realty look forward to collaborating on projects to demonstrate their collective pursuit of progress over the coming years.Juliet Slot said, “I am delighted to be in Dubai to sign this agreement and officially announce our new partnership with Sobha Realty. It is important that our partners share our vision, and Sobha Realty’s strong heritage in the region and its unwavering commitment to always moving forward match our own ambitions as a club."This is our first Official Global Real Estate Partner, a further sign of our commercial strength, and ability to continue attracting new partners from a diverse field of industries and backgrounds. We look forward to working with Sobha Realty in the years ahead and supporting its growth as a brand across the world.” Ravi Menon stated, "Sobha Realty is delighted to be embarking on this exciting journey as Arsenal Official Global Real Estate Partner. Our collaboration with the globally recognised football institution is a coming together of shared values of both organizations as the‘ art of the detail’ meets the ‘art of football’."It demonstrates our unwavering commitment to the highest standards, driving sustainable economic growth, and access to international markets and talent. Having reached a significant milestone with this collaboration, we look forward to a successful and lasting future with Arsenal.”Francis Alfred said, “It is a momentous occasion for Sobha Realty to join hands with The Arsenal as their Official Global Real Estate Partner. Our collaboration is a crucial step towards promoting excellence and growth in both, real estate and sport."We have seen a heightened interest in Dubai Real Estate from UK consumers and with this partnership with Arsenal, we look forward to strengthening our brand in the UK & surrounding markets. We are very excited for this partnership and we hope to reach new heights and present a promising opportunity for Dubai's talented football community.”To celebrate the partnership, a 1000-strong drone show will light up the sky above Jumeirah Beach Residences in Dubai this evening (Friday, September 15). The 15-minute performance will showcase the rich heritage of Arsenal and both brands’ shared values.