DUBAI, UAE: – BMW and AGMC, the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, proudly announces its partnership with the Legends Football League as the exclusive VIP Player Transport Partner.Playing a pivotal role in the event, AGMC will be supplying an all-electric fleet of 10 BMW iX cars, in keeping with the event's commitment to sustainability. This further cements the brand’s role as a leader in e-mobility, having delivered a total of over 1.5 million electrified vehicles to customers to date.Incorporating several sustainability practices in its production cycle, the BMW iX reduces CO2 emissions in its supply chain by 17%, by relying on renewable green power to produce the vehicle’s battery cells, which already use up to 50% recycled nickel.The Legends League for football will be opening with a spectacular ceremony on Saturday, November 18 at Al Maktoum Stadium, the home ground of Al Nasr Club, bringing together football royalty from around the world. It promises an unforgettable display as football legends, including several World Cup and Ballon d'Or winners gather for a historic game.In line with BMW Group’s ambitious sustainability strategy, the BMW iX reduces CO2 emissions in its supply chain by 17%, relying on renewable green power to produce the vehicle’s battery cells, which already use up to 50% recycled nickel.Ayhan Olcer, CEO of AGMC, said, “We are thrilled to contribute to the vision of a sustainable and landmark football event. Supplying sustainably powered vehicles, in line with the event’s ambitions to reduce its environmental impact, we'll be shuttling the players in the BMW iX. Our partnership with the Legends League showcases our commitment to sustainability and our dedication to providing luxury transport solutions that don’t compromise on performance or the environment.”BMW is committed to establishing electromobility as one of the main pillars of sustainable individual mobility. By combining high-performance electric vehicles and world-class sporting events, the premium brand continues to lead the way in demonstrating that sustainability and luxury can go hand in hand and deliver a memorable football experience.

Sobha Realty, a leading real estate developer in Dubai, renewed its sponsorship agreement with Al Nasr Club for its first football team, in line with its efforts to support the sports sector in Dubai and worldwide.The agreement was signed during a meeting held at Al Nasr Club’s headquarters, in the presence of H.E Mansoor Al Fallasi, Chairman of the Board of Directors of Al Nasr Club Investment, Mr. Saad Abdulla Alhammadi, Vice Chairman of Al Nasr Club Investment Co, Noura Aljasmi, member of the Board of Directors of Al Nasr Club Investment and Francis Alfred, Managing Director of Sobha Realty.As part of the partnership, the first team’s players will wear jerseys embellished with Sobha Realty’s logo during all the club’s season-long matches.During the meeting, H.E. Mansoor Al Fallasi, expressed his delight on continuing the sponsorship agreement with Sobha Realty. In addition, H.E. Al Fallasi highlighted the long-standing role of the company in promoting sports, which is reflected through the extension of the sponsorship agreement with the club’s first team.  “We share a common vision with Sobha Realty, especially in terms of our ambitions and passion for innovation and success. It is our delight to renew our partnership with a renowned company, which has delivered positive outcomes at various levels in the past year. We look forward to achieving more milestones in the coming years,” H.E. Al Fallasi said.Francis Alfred, Managing Director of Sobha Realty, said: “We are excited to renew our partnership with Al Nasr Club’s first football team. This move serves as a testament to our shared goals, commitment and accomplishments, which define our partnership with this prestigious club.With the renewal of the sponsorship agreement, we are further fortifying our relationship with Al Nasr Club for yet another season, an association that is based on mutual respect and a common desire for achieving excellence.”“The extension further signifies our unwavering commitment to supporting the Al Nasr Club, as they continue to inspire fans and achieve new milestones. We are excited to commence a new season of exciting victories, strong collaboration and ongoing success of Sobha Realty and Al Nasr Club,” he added.