Bahrain Tourism and Exhibitions Authority (BTEA) launches the much-anticipated 8th Edition of the Bahrain Food Festival, a culinary extravaganza set to captivate palates from February 8th to 24th, 2024. This gastronomic celebration promises an unmatched fusion of flavors, creating an irresistible charm for both locals and tourists. In its 8th edition, the Bahrain Food Festival aims to elevate the culinary experience, offering a diverse range of delectable dishes that celebrate global flavors. Attendees can indulge in a gastronomic journey navigating continents, providing a unique opportunity to discover authentic dishes prepared by renowned chefs and culinary experts. From savory to sweet, traditional to contemporary, the festival boasts an impressive lineup of food vendors, ensuring a mouthwatering experience for all. The curated selection of culinary offerings is designed to reflect the rich diversity of global cuisine, making Bahrain Food Festival a true gastronomic wonderland. Beyond the culinary delights, the festival grounds will be alive with the vibrant energy of live musical performances, engaging games, and a plethora of exciting activities. The hosting of the Bahrain Food Festival is an integral part of the Bahrain Tourism and Exhibition Authority's (BTEA) strategic vision, focused on enriching the tourism sector through the implementation of diverse initiatives that collectively aim to elevate Bahrain's standing as a prominent destination in the world. The festival, as one of these initiatives, plays a vital role in attracting local and international visitors, ultimately boosting vibrant tourism ecosystem. 

Bahrain Tourism and Exhibitions Authority (BTEA) invites global travellers to embark on a journey of discovery in 2024, positioning Bahrain as a premier travel destination. The Kingdom of Bahrain, with its strategic geographical location, offers and enticing array of attractions, events, and cultural experiences, making it the ideal choice for travellers seeking a perfect blend of relaxation, adventure and cultural exploration. In 2024, one can expect Bahrain to stand out as a travel haven to those seeking short getaways, providing ample opportunities to enjoy the many long weekends the year holds. Noted as an evolving travel trend, multiple short getaways are being favored over traditional one or two extended breaks. Bahrain Tourism and Exhibitions Authority would actively like to tap this trend and position itself as an ideal long weekend destination from India.  As a short-haul destination, Bahrain is a quick flight away from India with great connectivity via multiple airlines and cities at highly competitive pricing. It offers a rich cultural tapestry and vibrant experiences to a diverse audience seeking a break from their daily routine. An island nation with pristine beaches, vibrant nightlife, host of luxurious hotels and progressive and hospitable locals, make for an ideal holiday with friends, family and spa-cation alike. For the adventure seekers, Bahrain offers thrilling activities such as indoor sky diving, F1-inspired karting and diving in search of real pearls which will keep visitors engaged and enthralled. As travellers explore Bahrain in 2024, they will be captivated by the kingdom's open and inviting culture. Bahrain seamlessly blends rich heritage with modern amenities, offering a unique experience where tradition and innovation coexist harmoniously. Bahrainis take pride in sharing their stories, traditions, and delicious cuisine with visitors, creating an immersive and unforgettable cultural experience.

TheSmallBigIdea (TSBI), a leading full-service independent digital agency announces its foray into the MENA (Middle East and North Africa) region with its office in Dubai, marking its international expansion. Having built an impressive portfolio in diverse sectors, including Entertainment, Sports, Fashion, Real Estate, BFSI, E-Commerce and Technology in India, TheSmallBigIdea now intends to harness their strengths in these sectors to establish its presence in the thriving MENA market.With remarkable work done for clients like Sobha Realty, Lulu Group and Uganda Government, the agency further solidifies its commitment by offering compelling solutions tailored to the diverse business landscape of the region. Banking on the region's enormous growth potential, TheSmallBigIdea, with a locally built team and culturally driven insights, is dedicated to taking its innovation, creativity, and digital prowess to new horizons.Speaking on the agency’s international expansion with the foray into the MENA market, Harikrishnan Pillai, CEO and Co-Founder at TheSmallBigIdea said, “Embarking on our growth journey in the Middle East is a pivotal moment for TSBI, marking the realization of a long-envisioned plan. We are delighted with the success of this venture, which serves as the initial stride towards transforming TSBI into a truly global agency, firmly rooted in its Indian heritage. By fusing our profound digital expertise cultivated in India with a nuanced understanding of Middle Eastern culture, TSBI Arabia emerges as our gateway to one of the world's fastest-growing economies. As we collaborate with clients in the region, we are confident that our unique blend of Indian innovation and Middle Eastern cultural insight will propel us to possess a formidable presence on the global stage. With seasoned professionals who boast over a decade of experience in the market, TSBI Arabia is set to lead the way in the coming years, offering an exciting prospect for both our team and the industry at large."TheSmallBigIdea’s foray into the MENA region is not just a step towards global expansion but also a commitment to becoming a strategic partner for brands seeking to make their mark in this thriving market.

The Bahrain Tourism and Exhibition Authority (BTEA), recently unveiled its latest statistics for the period of January to June 2023, showcasing remarkable growth in their tourism sector. According to the latest BTEA data, Bahrain welcomed a staggering 5.9 million visitors during the first six months of 2023, representing a remarkable 51% increase from the same period in the previous year when 3.9 million tourists visited the country. This substantial surge in arrivals emphasizes Bahrain's growing attraction as a premier tourist destination. The Kingdom of Bahrain, renowned for its rich cultural heritage, vibrant shopping scene, and diverse tourist attractions has emerged as a desirable destination for tourists across the globe. It continues to make significant strides in its tourism sector. Bahrain, an island nation situated in the heart of the Arabian Gulf, has become a favorite choice for tourists seeking a unique blend of culture, history, and modernity. Visitors are drawn to its historical sites, such as the UNESCO World Heritage-listed Bahrain Pearling Trail and the ancient Qal'at al Bahrain (Bahrain Fort), offering a glimpse into the nation's rich history dating back over 4,000 years. Moreover, Bahrain's cultural festivals, stunning architecture and warm hospitality attract visitors from around the world. This showcases the country's commitment to embracing global cultural diversity while preserving its own traditions. The nation's culinary scene is another highlight, with a plethora of restaurants offering a delectable fusion of Middle Eastern and international cuisines. From authentic local dishes to gourmet experiences, Bahrain satisfies every palate. One noteworthy trend observed during this period is the increasing number of tourists from India. The country witnessed 87% surge in the number of Indians visiting Bahrain. In the first half of 2023, the number of Indian visitors soared to 5,04,173 compared to 2,69,302 for the same period in 2022, showcasing the substantial growth in this tourist segment. The Indian market has shown tremendous interest in Bahrain as a preferred destination for weddings, vacations, and relaxation. The Kingdom's proximity to India, convenient connectivity, and a diverse range of offerings cater to the preferences of Indian travelers, making Bahrain an attractive choice for both leisure and business purposes.  Maryam Toorani, Director of Marketing & Promotion at BETA, said, “Bahrain's significant growth in tourism during the first half of 2023 is a testament to the enduring charm of our country. We are delighted to welcome 5.9 million visitors who have chosen Bahrain as their destination of choice. As we continue to evolve and welcome travelers from around the world, we remain committed to crafting unforgettable experiences that showcase our rich culture, history, and the warmth of our hospitality.” Bahrain's government continues to invest in its infrastructure and initiatives to ensure the sustainability and growth of its tourism sector. These efforts include enhancing accommodation options, expanding transportation networks, and promoting cultural and recreational activities. As Bahrain's tourism industry continues to flourish, it remains committed to providing exceptional experiences for visitors from around the world and nurturing its relationship with India, a key market in its tourism expansion strategy.