Rixos Bab Al Bahr, the distinguished family beach resort on Marjan Island, Ras Al Khaimah, is pleased to announce the appointment of Ms. Dilara Atay as their new Sales Director. With an impressive career spanning over 13 years in hospitality across the UAE and Azerbaijan, Ms. Atay brings to the Rixos Bab Al Bahr team a reservoir of expertise, strategic wisdom, and dynamic leadership talents.As Sales Director at Rixos Bab Al Bahr, Ms Atay will be at the helm of the resort's sales endeavours. Her mandate extends to the planning and execution of innovative business strategies, with the overarching goal of driving growth, amplifying revenue streams and securing new markets.Her immediate priorities encompass a comprehensive analysis of market segments to formulate and implement sales strategies that will maximise revenues and lead to a broader customer base and heightened engagement. With an unwavering focus on attracting new business, she aims to position Rixos Bab Al Bahr as the standout property in a highly competitive hospitality realm. Ms. Atay's strategic prowess will further be leveraged to ensure the hotel's consistent performance above budgeted goals.Ahmed Elnawawy, General Manager at Rixos Bab Al Bahr, commented, "We are thrilled to welcome Ms. Dilara Atay as our newly appointed Sales Director. Her exceptional track record in the hospitality industry renders her an invaluable asset to Rixos Bab Al Bahr. Ms. Atay's unique amalgamation of skills and experience will undoubtedly elevate the resort's standing in the market."Before her role as Sales Director, Ms Atay demonstrated exemplary leadership as the Complex Director of Sales for Le Meridien Hotel Dubai at Marriott International, steering numerous successful initiatives. Her dynamic career journey also includes her Cluster Director of Sales role at ABSHERON Hotel Group, where her proactive management strategies consistently maintained high customer satisfaction ratings.This appointment marks a significant leap for Rixos Bab Al Bahr, leveraging Ms. Atay's well-established industry prowess, unwavering dedication to excellence, and visionary perspective for the resort's future. Ms. Atay's journey through various sales and marketing roles, spanning the UAE and beyond, echoes a vibrant profile consistently yielding customer-centric outcomes. Given the remarkable boom in Ras Al Khaimah's tourism sector in recent years, her appointment is timely and strategic.With her expansive involvement in the hospitality domain, and successful international ventures, Ms Atay stands as a virtuous spearhead at Rixos Bab Al Bahr.