Rixos Bab Al Bahr welcomes Mr. Bireswar Das as the new Director of Finance

Ras Al Khaimah: - Rixos Bab Al Bahr, the ultra-all-inclusive family resort, announces the appointment of Mr. Bireswar Das as the new Director of Finance, effective immediately. Reporting directly to Mr. Ahmed Elnawawy, General Manager, Das is set to play a pivotal role in the finance department of the renowned beach resort nestled between the waters of Al Marjan Islands, Ras Al Khaimah.In his new capacity as Director of Finance at Rixos Bab Al Bahr, Das will assume complete accountability and responsibility for the Finance Department. His mandate includes ensuring the successful delivery of all performance objectives and hotel initiatives while supporting the implementation of the strategic business plan in alignment with the company's expectations.With a career spanning over two decades, Das brings a wealth of experience from leading finance departments at globally recognised brands such as Emirates Airlines, Taj Hotels, Shangri-La Group, Traders Hotel, and Five Hotels & Resorts.His extensive knowledge, proven track record, and experience in the finance sector make him an invaluable addition to the Rixos Bab Al Bahr team. He also holds a bachelor's degree in Accounting and Finance from the University of Calcutta, India, along with advanced IT proficiencies.Welcoming Mr. Bireswar Das as the new Director of Finance, Mr. Ahmed Elnawawy, General Manager at Rixos Bab Al Bahr stated, "We are thrilled to have Mr. Bireswar onboard at Rixos Bab Al Bahr. Mr. Das's exceptional financial acumen and extensive experience make him the perfect fit for this crucial role. With his strategic mindset and proven ability to drive financial performance, we are confident that Mr. Das will further strengthen our financial operations and drive sustainable growth for Rixos Bab Al Bahr."His most recent role was as the Cluster Finance Manager at Jumeirah Beach Hotels LLC, overseeing prestigious properties like Burj al Arab, Jumeirah Beach Hotel, and Wild Wadi Waterpark, where he facilitated automating processes, resulting in a paperless environment and reducing repetitive tasks at Jumeirah Hotels.For more information, visit our website or follow us on social media:Instagram:

Emirates unveils global campaign on CNN, targeting business travelers

Dubai: CNN International Commercial and Emirates Airlines have collaborated for a new advertising and sponsorship campaign for the airline company. The new campaign on CNN will connect the airline with target audiences of global business decision-makers, investors, tech enthusiasts, etc.CNN International Commercial has ingeniously crafted a comprehensive cross-platform campaign, strategically aligning Emirates' brand with top-tier business and market-focused content across the network.Central to this campaign is Emirates' exclusive sponsorship of a brand-new weekday business segment, reaching a global audience through CNN International's flagship shows.The Emirates Business Briefing segment, featured within CNN Newsroom, will provide essential insights for both present and future business trailblazers, covering market updates, M&A activity, and the latest advancements in technology and cryptocurrency.Additionally, Emirates has secured exclusive sponsorship of CNN's Markets section, including the engaging Emirates Business Briefing content. Alongside this, targeted spot and display advertising will be deployed across TV and digital platforms, expertly tailored to reach our desired audience actively involved in business travel.Each segment will culminate with succinct advertisements featuring Emirates’ brand ambassador Penelope Cruz. Cathy Ibal, Senior Vice President, CNN International Commercial, said: “With highly relevant and engaging business content across all platforms, and as the number one news brand in reaching elite traveller segments, CNN is the ideal partner for brands such as Emirates to connect and resonate with high end business audiences.”Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand, said: “Time is precious, especially for the C-suite and premium business audience that we’re targeting through CNN, and we believe the Emirates Business Briefing will add value to their lives.”“We are highly confident that this collaboration perfectly merges our brand's essence, our exceptional product narratives, the esteemed global news brand of CNN, and our premium target audience," added Boutros.Based on the Global Business Influencers survey of 2022, CNN possesses the highest percentage of brand reach among news brands, specifically among those who frequently travel via first class, business class, or private jets, spend over $10,000 on vacations, and conduct business trips to the Americas.