https://adgully.me/post/4414/al-futtaim-ikea-embraces-circular-sustainability

Al-Futtaim IKEA embraces circular sustainability

United Arab Emirates, Dubai: Al-Futtaim IKEA, the region’s leading Swedish home furnishing retailer, today unveiled a 30-meter-long community table to celebrate Dubai Design Week. Made out of used furniture that would otherwise go to the landfill, the table will be open for public use from November 7th to the 12th in Dubai Design District. Not only is the community table a bold piece of art, but it is also functional, well-designed and signifies Al-Futtaim IKEA’s unwavering dedication to the Year of Sustainability, Innovation and the path leading to COP28.Thoughtfully designed and curated by IKEA designers and co-created with Adimas Bayu, an illustrator and upcoming doodle artist, along with Grade 5 and Grade 6 students of the Universal American School, this initiative is a testament to the Swedish retailer’s vision of using only renewable or recycled materials to offer fresh solutions to customers, extending the lifespan of products and materials. The table has a story to tell. It aligns with the core themes of conserving energy, preserving water, reducing food waste, and safeguarding biodiversity.Al-Futtaim IKEA has a vision and ambition in the markets it operates in - the UAE, Qatar, Egypt and Oman; to inspire and enable more than 70 million people to live a better everyday life within the boundaries of the planet by 2025. It also aims to become a circular climate positive business by reducing more greenhouse gas (GHG) emissions than the IKEA value chain emits by 2030. Dubai Design Week served as an ideal platform to showcase the retailors vision. Aligning with the UAE’s sustainability vision, it seeks to educate and encourage people to make choices that lead to a better everyday life.Vinod Jayan, Managing Director of Al-Futtaim IKEA in UAE, Qatar, Oman and Egypt said, ‘At Al-Futtaim IKEA, sustainability is one of the most important pillars that sets the foundation for what we do. We’re on a mission to make sustainability accessible to all, ensuring that sustainable living is not a luxury but a choice everyone can afford. For example, by changing to IKEA LED bulbs, we save 80% energy as compared to conventional bulbs. By using IKEA showers and taps, we can save up to 40% water with the special inbuilt aerator.’The community table is a great example of raising awareness among consumers on the importance of sustainability and the role they can play in contributing towards a circular economy. It encourages consumers to think about the life cycle of products and the value of reusing and recycling materials.‘As we craft this community table, IKEA's mission is crystal clear: we're championing Circularity. Our approach for designing and developing IKEA home furnishing products is to ensure that they integrate good function, beautiful form of long-lasting quality, while also securing sustainability and low price. We want to not only encourage people to protect the planet but also fosters a sense of community amongst artists. Together, we worked to inspire others to craft affordable, creative pieces off used and unwanted furniture’, he continued.In addition, Al-Futtaim IKEA has taken a step further by launching a Maker Space at Dubai Design District. This dynamic environment will showcase IKEA's sustainable furniture range, providing consumers with hands-on education on the functionality of these eco-conscious products. The space will allow customers with opportunity to gain valuable insights into energy conservation, water preservation, and food waste reduction, contributing to the crucial goal of protecting biodiversity.The Maker Space will also include workshops that will take visitors into the world of creativity. From transforming cushions to crafting collages from old catalogues, there's something for everyone. Come visit the Maker Space at building number 8 daily until November 12th, and experience these workshops for free. Don't miss this opportunity to unleash your artistic potential.
https://adgully.me/post/3863/hongqi-announces-exclusive-partnership-with-al-qurum-sports

Hongqi announces exclusive partnership with Al Qurum Sports

Muscat: Hongqi Oman, the luxury automobile brand, and Al Qurum Sports, Oman, the hub for padel enthusiasts, are excited to announce an exclusive partnership aimed at elevating the sport of padel in Oman. The landmark agreement, signed at the Hongqi showroom by Mohsin Hani Al Bahrani, CEO of MHD ACERE, underscores both organizations’ commitment to excellence and community involvement."Sports have the power to bring communities together, and this partnership will provide a platform to engage the youth in meaningful experiences," said Mr. Mohsin Hani Al Bahrani, CEO of MHD ACERE. "At MHD ACERE, we are thrilled to join forces with Padel Addicts and Padel Avenues, Oman. It is an exciting opportunity for us to direct the spotlight towards our brand's identity and services. Together, we are excited to embark on a journey that fosters our vision of creating connections, strengthening our community, and engaging with our customers in a truly unique way.”This alliance holds a shared vision of supporting youth engagement and community involvement in Oman. By sponsoring tournaments at both Padel Addicts and Padel Avenues, Hongqi aims to contribute significantly to the growth and development of the padel community in Oman, offering exciting opportunities for both players and fans.
https://adgully.me/post/3713/asyad-express-partners-with-evri

Asyad Express partners with Evri

Muscat: Asyad Express, part of Asyad Group, is proud to announce an agreement with Evri, the UK's largest dedicated parcel delivery company, to establish a landmark strategic alliance set to revolutionize e-commerce and e-fulfilment logistics in the Middle East. The agreement was signed during Bloomberg's high-level business event, "Foreign Direct Investment: Scaling New Heights", that focused on Oman's FDI prospects as a rising regional hub for foreign investment.The exciting partnership will attract major UK, European, US and Chinese e-commerce players to Oman and the region, where they will have a unique opportunity to capitalize on Asyad Express' developed network and world-class capabilities and infrastructure, powered by Asyad Group's state-of-the-art integrated logistics ecosystem.Shaikh Ibrahim bin Sultan Al Hosni, Acting CEO of Oman Post and Asyad Express, expressed his enthusiasm for the strategic alliance with Evri: "Our collaboration with Evri is a testament to our commitment to positioning Oman as a prominent e-commerce hub in the Middle East. By partnering with a distinguished global industry player such as Evri, we solidify our presence in the vital e-commerce markets of the UK, the US and China and establish Asyad Express as the logistics partner of choice in the region. We are confident in this strategic partnership's potential to promote sustainable economic growth in Oman and the Middle East.""In keeping with Asyad Express' priority of ensuring customer satisfaction, the strategic alliance will also provide international customer service support, catering to local languages and delivering high-quality assistance to clients." Shaikh Ibrahim added.Jason Ashbrook, VP Commercial at Asyad Express, said: "Under this partnership, we will jointly build a comprehensive e-commerce logistics ecosystem that completely integrates our combined services and creates a solid e-commerce gateway for Evri's clients, placing Oman as Evri's exclusive e-commerce fulfilment hub in the Middle East. Asyad Express and Evri will also be developing an international outbound product that will utilize Evri's network, providing Omani SMEs with a platform to market and sell their products worldwide."From his side, Evri's Director of International Operations Ed Ayyad commented on the beginning of this promising strategic collaboration: "We are immensely excited about the potential this newly formed alliance holds. By joining forces with Asyad Express, we are well-positioned to offer a superior e-commerce solution that caters to the unique needs of the Middle Eastern market. Together, we will create a seamless and efficient e-commerce ecosystem that fuels growth and empowers businesses across the region and from the UK & European markets where existing Evri customers are looking to enter one of the fastest growing e-commerce markets.""Through this strategic alliance, Evri and Asyad Express will bring together our industry-leading capabilities, innovative technologies, and deep market knowledge to optimize the e-commerce landscape in the Middle East. By focusing on customer-centric solutions, streamlined logistics, and a commitment to excellence, we are confident that this partnership will redefine the e-commerce experience in the region," Ayyad added.With its latest partnership and future expansion plans, Asyad Express forges ahead in fulfilling the Group's strategy to broaden Oman's e-commerce capabilities in key global markets, highlighting the Sultanate's growing potential as an e-commerce hub and attracting international brands seeking to expand their services in the region and beyond.
https://adgully.me/post/2096/nutanix-appoints-raif-abou-diab-as-country-manager-for-uae

Nutanix appoints Raif Abou Diab as Country Manager for UAE

Dubai: Nutanix, Inc. (NASDAQ: NTNX), a leader in hybrid multicloud computing, today announced the appointment of Raif Abou Diab as Country Manager for UAE, Oman, Pakistan and Yemen.In his role, Raif is responsible for ensuring strong business growth and excellence of operations across the region, leveraging Nutanix’s globally renowned expertise to meet the aspirations of government bodies and private sector organizations.With over 2 decades of experience in Information Technology, Raif brings a wealth of expertise and insights to the job, and will play a critical role in strengthening Nutanix's position as a leading provider of cloud computing solutions. Embracing the core values of integrity, innovation, and growth, Raif stands at the forefront of the fastest moving technology and digital transformation trends including Artificial Intelligence, Edge solutions, Hybrid Multiclouds, IoT, and customer investments shifting to the information age and digital economy.Prior to joining Nutanix, Raif held several leadership positions at Hewlett Packard Enterprise and Dell EMC, where he was responsible for driving growth and delivering outstanding customer experiences. He holds a BSc in Computer Engineering, and is widely recognized for his strategic vision, entrepreneurial spirit, and passion for innovation.Speaking about the appointment, Mohammed Abulhouf, Senior Director & GM EMEA Emerging Markets at Nutanix commented, “Raif is a seasoned IT veteran with an illustrious career working at top global tech giants, where he was instrumental in planning and executing strategic initiatives that greatly contributed to the success of those companies. We are excited to now have Raif leading the business, overseeing our regional channel ecosystem, and interacting directly with commercial and enterprise customers. We believe that he will play a key role in chartering the next stage of growth for our company in the region.”"I am delighted to be joining Nutanix at such an exciting time in the company's growth journey," said Raif. "Nutanix has established itself as a leader in hybrid multicloud computing, and I am thrilled to be part of a team that is committed to delivering world-class solutions and services to customers in South Gulf."
https://adgully.me/post/1730/ai-powered-integrated-platform-sterve-enters-omanai-powered-integrated-platform

AI-powered integrated platform Sterve enters OmanAI-powered integrated platform

Dubai: The full stack commerce and embedded finance platform is expanding its territory after witnessing a huge traction in it’s homeland. Sterve is the first ever AI-powered integrated platform in the Middle East & Africa region for MSMEs to manage their commerce and finance through one app. The app empowers the MSMEs by providing them the tools such as setting up their website at zero cost, provides real time personalized marketing recommendations, advance analytics of their customers etc. which can easily boost MSME’s sales upto 40 percent. The cofounders Jaicky Kumar & Deepak Mishra said, “Sterve is the simplest one-stop solution for the entire business needs of MSMEs such as setting up the e-commerce website, marketing, accounting, invoicing, payments etc. The platform is so simple that anyone can use it and can setup their store in less than 15 minutes. Sterve is committed to digitize the MSMEs with its offerings which will revolutionize the businesses in Oman along with the other parts of Middle East & Africa”. Currently more than 4,000 businesses are emboldened to stand alongside the bigger players in the market and they have recorded more than $8 million worth of transactions over the platform. The company is also working on new products which it wants to rollout by the third quarter of this year.
https://adgully.me/post/1026/saudi-ministry-of-tourism-signed-mous-with-oman-indonesia-and-barbados

Saudi Ministry of Tourism signed MoUs with Oman, Indonesia and Barbados

The leaders of the World Tourism and Travel Council (WTTC) have described Saudi Arabia’s ambition to become one of the top 5 destinations in the world in the next decade as “unparalleled” in the history of tourism and travel. Opening the 22nd edition of the Summit, Arnold Donald, Chair, WTTC & Vice Chair of the Board, Carnival Corporation, welcomed the nearly 3000 participants to what will be the biggest ever meeting of global tourism and travel industry leaders.Praising the goals set by the Kingdom to welcome 100 million international and domestic travelers a year by 2030, Mr. Arnold said: “These are ambitions that are unparalleled in the history of our sector. Over the past three years it has been a great privilege to see the progress made here with our own eyes.”Summit host, Saudi Arabia Minister of Tourism, HE Ahmed Al-Khateeb welcomed the leaders of the tourism world to Riyadh said: “We have the power to shape the sector, bridge cultures, and transform communities. We are fortunate to be in the position to effect change. We must not let this opportunity pass by us. Let us ensure that here in Riyadh, we really do deliver a better future for travel.”WTTC CEO Julia Simpson focused on the vital importance of nature to the long-term prosperity and sustainability of the sector. She said: “The WTTC Positive Travel and Tourism Report shows tourism from nature generates over $600 bn which provides opportunities for some of the world’s poorest countries to protect biodiversity and their communities.”In a day packed full of debate, dialogue and the sharing of innovative ideas from around the world, leaders of the global tourism industry participated in panel discussions and keynote speakers.The Summit has attracted the leaders of the world’s biggest hotel groups and Christopher J Nassetta President & CEO, Hilton Worldwide, told the audience:  “We are in a new golden age of travel. Travel and Tourism is an unstoppable force for good. People want to see places they want to interact with people. My advice to everybody is to believe in the power of travel.” Former UN Secretary General, Ban Ki-Moon was in discussion about the sustainable future of travel. He declared: “Tourism has made a substantial contribution to humanity’s social and economic progress. Whether you belong to Saudi Arabia, China, United States or South Korea – there are no boundaries.“We need to become global citizens. We have so many problems – health issues, political issues, environmental issues – but with global citizenship we can solve them. Let’s work as global citizens to make this world more sustainable, to transform this world and pass it on to the next generations in a better way than we found it.”Speaker after speaker focused on a number of key developmental areas to ensure the successful future of tourism. Stephen Scherr, CEO, The Hertz Corporation explained:  “You need infrastructure in the various markets and countries. Whether it's an airport that can handle the kind of traffic that you will have or in our business, you need to build infrastructure that is accommodating and inviting for the people you want to be traveling around.”Indonesia’s Minister of Tourism and Creative Economy, Indonesia H.E. Sandiaga says that when you consider Indonesia and Bali that means sustainable tourism and it means a change in mindset. He said: “The new trend of tourism is more personalized, localized and customized, and smaller in size also means better revenue. This year we are creating three times more revenue from tourism than we had expected with only a quarter of previous numbers of foreign tourists arriving.”Creating a truly local and unique welcome for visitors was also a powerful topic of debate as international destinations work to ensure they offer visitors a unique taste of local culture, customs and heritage.Bahrain Minister of Tourism H.E. Fatima Al Sairafi, Minister of Tourism, said: “We have noticed in Bahrain that whenever we get tourists visiting our country, one of the main things that they leave with is the authenticity of the experience they have enjoyed. We have successfully incorporated that in our tourism experiences that we offer in the Kingdom of Bahrain. Those authentic experiences are delivered by Bahrainis.”Hashil Al Mahrouqi, Chief Executive Officer, OMRAN added: “Today, everyone is talking about sustainability. Everyone is saying protect nature, everyone is saying protect this planet. But I think in Oman we have been prepared for it. What we need to do now in Oman is capitalize on what we already have there and I think we are on the right track doing it.”The Summit has also seen a number of major announcements and signing of MOUs on the sidelines of the main Summit debates. These have seen Saudi Arabia sign MOUs with Oman, Indonesia and Barbados and Wizz Air appoint Arjaa Travel and Tourism Company as the exclusive agent for Wizz Air in Saudi Arabia. The Summit is the largest ever staged to date and has nearly 3000 participants taking part from 140 countries. The enormous global interest in the Summit was shown by one million livestreams of sessions on the metaverse on the first day.