Victoria Webb appointed as new Managing Director of Incubeta MENA

Victoria Webb has been appointed as the new Managing Director of Incubeta, MENA region. Backed by over 18 years of experience in both traditional and digital media marketing, Victoria’s elevation to this leadership role is testament to her skill, dedication, and outstanding contributions to the agency since she joined in 2017.Having started as the Client Services Director for the SSA region, Victoria had an immediate impact on the company and swiftly climbed the ranks, most recently holding the title of Regional Growth and Innovation Director at Incubeta MENA since 2022. Her tenure at the company boasts several notable achievements, such as spearheading growth in the SSA market while retaining tier 1 clients, driving regional expansion by leading winning pitches across the MENA region, and solidifying our key regional partnerships including with TikTok and Google.In her new role as Managing Director, Victoria is committed to enhancing Incubeta’s position as the leading digital solutions partner in the MENA region, with a focus on delivering tangible business benefits to clients and partners through seamlessly integrated marketing strategies. This will be accomplished by increasing investment in four critical areas: innovation, talent, client relationships, and partnerships. Incubeta’s strategy also involves diversifying its current service offerings to align with market demand and emerging technologies, with a particular focus on leveraging Incubeta’s Cloud solution.“I’m deeply honored to be stepping into the role of Managing Director for Incubeta MENA,” commented Victoria Webb, Managing Director, Incubeta MENA. “Over the years, I’ve been privileged to witness and contribute to our dynamic growth and evolution, and I am incredibly excited to be leading our team as we strive to further innovation, nurture new talent and foster stronger, long-lasting client relationships that will shape the digital landscape of the MENA region.”Neal Patel, the outgoing MD, has been Managing Director and Partner of Bruce Clay since 2017 and saw it through its acquisition by Incubeta in 2022. Under his leadership the company grew exponentially, with the workforce expanding from 5 to over 120 members of staff, and attracted some of the most well-known brands in the world including Johnson and Johnson, McDonald’s and Saudi based destination, AlUla. He will be leaving to focus on other entrepreneurial ventures in the fields of AI, Edtech, Cloud based marketing and creative technology.“We’ve already seen a great deal of success in the MENA region, and I am certain that this will continue and grow under Victoria’s leadership,” added Lars Lehne, Global CEO, Incubeta. “She has had a significant impact on the company ever since she joined and was the perfect candidate for this position. I am also incredibly grateful to Neal for his hard work, passion and commitment to the business, and I’m pleased that he will stay close to the business in a senior advisory capacity”

Incubeta promotes Katerina Bazalova to VP of Creative EMEA & APAC

Dubai: Incubeta MENA, one of the region's most prominent Digital agencies, today announced a new regional structure and strategic changes within its senior management team, further strengthening its position as a leading digital agency in the Middle East and North Africa (MENA) region.Katerina Bazalova, has been promoted to Vice President of Creative EMEA & APAC. As a part of her new role, Katerina will maximise growth for Incubeta by building Global, world-class, client centric creative solutions, continuing their legacy as an expert client partner who becomes an extension of the internal team. Bazlova has built a team of incredible talent, who share Incubeta’s passion for creating bold, impactful, meaningful, and memorable work. Bazalova previously held the Regional Director of Business Operations position, where she oversaw the regional SEO, Social Media and Creative operations. “A challenging, yet incredibly inspiring and invigorating industry to be part of. I am honoured to be able to drive product & an industry-culture change alongside the best of the best '' comments Bazalova. Prior to joining Incubeta, she held senior positions at Geometry MENA and Cheil Worldwide (London, UK), and will continue to propel Incubeta’s Global and Regional creative solutions.Incubeta also announced the appointment of Dominic Honess as the Regional Business Director. Honess will oversee the company’s client portfolio, with a focus on elevating the offering across Incubeta’s Media, SEO and Social pillars. Over his 14 years experience in the digital industry, Honess brings extensive global experience having held prominent positions at multiple markets at UM and Mindshare UK. “I’m excited to be a part of a fast growing business that really focuses on delivering the best quality work for our clients” comments Honess.These changes align with the regional business strategy to continue to drive Incubeta MENA’s long-term growth within the region by developing a diverse leadership team who are deeply experienced and energised to drive the company’s growth.