In a strategic maneuver aimed at consolidating its presence in the Middle East, Interbrand, the world-renowned brand consulting firm, proudly announces the appointment of Claudine Tass as Client Director for the region.With over two decades of extensive experience in brand development, Tass brings a wealth of expertise from both agency and client-side roles. Her appointment sets the stage for a more dynamic partnership with Interbrand's premier clients.Based in Riyadh, Tass will spearhead Interbrand's regional initiatives, demonstrating the firm's commitment to nurturing and advancing the brand narratives of some of the most influential companies in the Middle East. Her recruitment comes at a pivotal moment as Interbrand celebrates over a decade of shaping the brand landscapes of industry giants such as stc, AlHilal, anb, SPL, Al Rajhi Bank, NBK, and Dubai Holding, among others.Nancy Villanueva, CEO of Interbrand Middle East, remarked, "Claudine’s induction reflects a continued commitment from Interbrand to the thriving Middle Eastern markets. It’s a testament to our ongoing dedication to guiding brands and building relationships through their transformative journeys towards unprecedented growth. The region’s dynamic market landscape is one of the most exhilarating globally, and we are thrilled to co-create futures brimming with potential."Originally from Lebanon, Tass embarked on her career as a Graphic Designer following her academic tenure at Notre Dame University-Louaize. Her journey through advertising and branding has been characterized by significant contributions to brand management within leading entities, including NEOM, Soudah Development, and Saudi Artisanal Company, in Saudi Arabia since 2015.

Interbrand, a leading brand consultancy, has announced the promotion of Héctor Saracho to the position of Executive Director Strategy. He has been serving as Head of Strategy for six years. With his promotion, Saracho will assume strategic leadership responsibilities for Interbrand across Iberia, the Middle East, and Latin America. He will report directly to Nancy Villanueva, the CEO of Interbrand, for these regions.Nancy Villanueva, the CEO, stated: “Interbrand is currently at an exciting strategic juncture. The practice of branding is undergoing a redefinition due to a highly volatile landscape, which demands that brands adopt new approaches to management. This compels us to strengthen our service offerings to provide a comprehensive response to our clients’ evolving needs, and Héctor is an indispensable part of this mission. In his new role, Héctor will be responsible for enhancing our renewed strategic methodology, known as Interbrand Thinking, which assists brands in addressing consumer needs by liberating them from industry constraints and expanding into new realms and sources of growth.”Héctor Saracho, the newly appointed Executive Director Strategy, remarked: “It is an honor to continue growing within Interbrand and to contribute to the vision of a globally expanding strategic consultancy. From my new position, I will continue to champion innovation in branding, something that has always been a hallmark of this company, while simultaneously supporting the growth of our clients. “Throughout his professional journey, Saracho has strategically worked with major brands spanning various sectors. His extensive career has unfolded within different organisations with a global presence, initially based in London at UBS Investment Bank and Millward Brown (WPP), and later in Madrid at Young & Rubicam (WPP) and What If. Prior to joining Interbrand in 2017, he held the position of Head of Strategy and New Business at the digital consultancy Genetsis.