In a strategic maneuver aimed at consolidating its presence in the Middle East, Interbrand, the world-renowned brand consulting firm, proudly announces the appointment of Claudine Tass as Client Director for the region.
With over two decades of extensive experience in brand development, Tass brings a wealth of expertise from both agency and client-side roles. Her appointment sets the stage for a more dynamic partnership with Interbrand's premier clients.
Based in Riyadh, Tass will spearhead Interbrand's regional initiatives, demonstrating the firm's commitment to nurturing and advancing the brand narratives of some of the most influential companies in the Middle East. Her recruitment comes at a pivotal moment as Interbrand celebrates over a decade of shaping the brand landscapes of industry giants such as stc, AlHilal, anb, SPL, Al Rajhi Bank, NBK, and Dubai Holding, among others.
Nancy Villanueva, CEO of Interbrand Middle East, remarked, "Claudine’s induction reflects a continued commitment from Interbrand to the thriving Middle Eastern markets. It’s a testament to our ongoing dedication to guiding brands and building relationships through their transformative journeys towards unprecedented growth. The region’s dynamic market landscape is one of the most exhilarating globally, and we are thrilled to co-create futures brimming with potential."
Originally from Lebanon, Tass embarked on her career as a Graphic Designer following her academic tenure at Notre Dame University-Louaize. Her journey through advertising and branding has been characterized by significant contributions to brand management within leading entities, including NEOM, Soudah Development, and Saudi Artisanal Company, in Saudi Arabia since 2015.
