Namshi, an online retailer and Adidas, have launched a new campaign, “#YouthOfTheFuture,” to celebrate Saudi National Day, which was on 23 September. This digital campaign encourages Saudi youth to share a photo or video of adidas in Saudi Arabia on any social media platform for a chance to win SR1,000 Namshi credits, which can be spent on adidas products only.The photos or videos can be of any adidas product shot in the region. Namshi is a homegrown brand with deep roots in the kingdom. Areej Al-Babtain, Project Manager at Namshi, shared: “We’re proud to partner with adidas to celebrate local style, honoring the rich culture, heritage and unique identity that define Saudi Arabia this National Day.”Participants must tag @namshi, @adidas and #youthofthefuture in their posts, which will be reposted by Namshi on its social media channels.