Namshi, an online retailer and Adidas, have launched a new campaign, “#YouthOfTheFuture,” to celebrate Saudi National Day, which was on 23 September. This digital campaign encourages Saudi youth to share a photo or video of adidas in Saudi Arabia on any social media platform for a chance to win SR1,000 Namshi credits, which can be spent on adidas products only.The photos or videos can be of any adidas product shot in the region. Namshi is a homegrown brand with deep roots in the kingdom. Areej Al-Babtain, Project Manager at Namshi, shared: “We’re proud to partner with adidas to celebrate local style, honoring the rich culture, heritage and unique identity that define Saudi Arabia this National Day.”Participants must tag @namshi, @adidas and #youthofthefuture in their posts, which will be reposted by Namshi on its social media channels.

Adidas Originals has introduced a new global brand platform with the slogan "We Gave the World an Original. You Gave Us a Thousand Back." This marks a significant moment for the brand in 2023 as it pays tribute to its iconic symbol, the Trefoil, which has represented Adidas for the past 50 years.Adidas has maintained its enduring presence in various domains, spanning sports, skateboarding, music, and fashion. Now, the Trefoil embarks on a fresh chapter, highlighted by a trio of films directed by three innovative creators, along with a selection of triptych still images. These visuals focus on three timeless personas from Adidas' rich history: the Superstar, the Gazelle, and the Samba.Each film and set of images sheds light on a different footwear silhouette, weaving together the Trefoil's historical narrative with the manner in which these iconic styles, initially rooted in sports, have been embraced, reimagined, and integrated into culture.For the Superstar segment, the accomplished director and founder of LoveSong production studio, Daniel Wolfe, lends his creative vision.The Gazelle,which transitioned from sports arenas to global skate parks, is portrayed by the self-taught moving image maker, Will Dohrn. Dohrn's storyline follows a young protagonist navigating different eras while donning archival Adidas attire, meeting pro-skate duo Mike Arnold and Miles Silvas along the way.Completing this trio is the Samba, originally renowned in the world of soccer. Its low-profile silhouette and gum sole have become symbols of rebellion against prevailing trends worldwide. The celebrated visual artist, Justyna Obasi, captures the mythical journey of the Samba through time and space, commencing with the nimble footwork of young soccer players and concluding in the diverse cultural scenes that have adopted the shoe as their own.Each film is complemented by a series of triptych still images photographed by Chadwick Tyler. Some sets feature partners, collaborators, and friends of the Adidas brand who have contributed to narrating the global story of the Trefoil. This illustrious list includes Zinedine Zidane, Jenna Ortega, Pusha T, Anitta, Hoyeon Jung, David Beckham, Jennie, and Stormzy.