Saudi Arabia is set to launch a new channel called 'Saudia Alaan' (Saudia Now) to coincide with the celebration of the 93rd National Day on September 23rd. Salman Al-Dosari, the Minister of Media and Chairman of the Board of Directors of the Saudi Broadcasting Authority (SBA), made the announcement, stating that the channel will serve as the official platform for broadcasting all official events, entertainment activities, and programs in Saudi Arabia.The primary objective of 'Saudia Alaan' is to showcase the significant growth and rapid development occurring in the Kingdom, along with the extensive array of events being organized as part of its ambitious Vision 2030 initiative. These events encompass a wide range of local, regional, and international activities and conferences, spanning political, economic, educational, and entertainment domains.Al-Dosari emphasized the importance of the media in keeping pace with this development, highlighting that it serves as an indicator of the Kingdom's progress through the coverage of events, activities, occasions, and conferences. He also noted that media plays a crucial role in reflecting the national image and is aligned with Saudi Arabia's soft power approach to present itself to the global community. Al-Dosari described this initiative as a small part of the broader efforts undertaken by SBA to boost local content and achieve transformation goals.Mohammed Al-Harthi, CEO of SBA, confirmed that all preparations for the new channel's launch have been completed. He explained that 'Saudia Alaan' will focus on covering events, occasions, and activities within the Kingdom, aligning with SBA's mission to contribute to the development of all sectors and collaborate with partner entities. The channel will allocate dedicated time slots for live event coverage and integrate with social media platforms to reach a broader audience and foster public interaction.Al-Harthi also noted that SBA has formed partnerships with various organizations to enhance the channel's content and provide high-quality services. The decision to launch the channel comes in response to the growing demand for coverage of events, exhibitions, and conferences across the Kingdom, with a remarkable 367 percent increase in event licenses issued in 2022 compared to the previous year. Furthermore, the channel is expected to support the strategies of companies and institutions seeking to engage with a diverse segment of the Saudi public.