The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced the executive search and talent advisory consultancy Hanson Search, as its latest corporate member.The organisation specialises in mid-senior-level appointments across various communication domains including reputation management, investor relations, government relations, sustainability, brand communications, and influencer marketing. During their 20 years in the field, they have successfully recruited regional heads and CEOs, curated boards, and built executive and senior management teams for both agencies and in-house teams.Head of PRCA EMEA, Monika Fourneaux said:“We are thrilled to welcome Hanson Search to our network of members. Their expertise in executive search and talent advisory services will undoubtedly contribute to the advancement of our industry in the MENA region. This collaboration aligns with our mission to foster excellence and innovation in public relations and communications.”Hanson Search CEO Alice Weightman said:“The team at Hanson Search has been working closely with the PRCA globally for many years, so we are delighted to be joining the PRCA MENA. We have been operating in the region for over a decade, and this membership supports our continued growth and expansion in the region. The Middle East is an important market for Hanson Search, and we are committed to supporting our clients in attracting and retaining the best people while always striving for recruitment excellence.”

PRCA MENA, a leading association for PR and communications professionals, is excited to announce a strategic partnership with The Work Crowd, an innovative tech platform designed to connect organisations and specialist independents. This collaboration opens doors for businesses to tap into a local and global community of pre-vetted consultants and freelancers specialising in PR and Marketing.The benefits of this partnership extend to both PR agencies seeking talented freelancers and independent professionals seeking engaging projects. The platform stands apart as a curated space, accessible to carefully vetted individuals and project-based work both locally in the region and beyond. The Work Crowd have been operating in the UK and Europe for the last five years and are delighted to have launched in the UAE to support growing businesses and the freelance community.Alice Weightman, Co-Founder of The Work Crowd, expressed enthusiasm for the new venture, stating, " Our platform enables members to access a wide range of local and global projects while fostering connections with fellow professionals through our extensive network and dynamic events. Each profile in our network is verified, ensuring a seamless and trustworthy experience for all”.Monika Fourneaux, Head of PRCA EMEA, highlighted the surge in freelancer memberships over the past six months. "We have consistently witnessed a growing demand for freelancers from our member PR agencies," Monika stated. "This partnership with The Work Crowd significantly enriches our membership benefits. PRCA MENA members can enjoy exclusive discounts on The Work Crowd's fees."This strategic partnership between PRCA MENA and The Work Crowd is set to transform the landscape of PR agency-freelancer collaborations, enabling greater accessibility and efficacy within the industry.