ThePubverse, a leading publisher monetization platform by ArabyAds, announces its strategic partnership with Nativo, where brands unlock the power of content to engage and influence their audiences, to introduce ground-breaking advertising solutions in the MENA (Middle East and North Africa) region. This collaboration aims to transform the landscape of digital advertising by enhancing targeting, attribution, and monetization capabilities. Imad Sarrouf, CEO of ThePubverse, expressed his excitement about the partnership, stating, “The integration with Nativo marks a significant milestone for digital advertising in the MENA region. By merging Nativo’s advanced branded content platform with ThePubverse’s robust publisher monetization technology, we aim to provide advertisers and publishers with unparalleled tools for creating engaging native ads that seamlessly blend into the user experience.” Nativo’s platform empowers publishers to develop and distribute high-quality native advertising that seamlessly integrates into their websites. This allows ad operations teams to deliver native branded content in various formats, including video, images, and text, ensuring a non-disruptive and engaging user experience. This collaboration between ThePubverse and Nativo is poised to revolutionize advertising strategies in the MENA region. By leveraging Nativo’s capabilities, ThePubverse will enable advertisers to create compelling native ads that resonate with target audiences, fostering enhanced engagement and interaction. ThePubverse’s integration with Nativo introduces a new era of addressability across the MENA digital advertising landscape. Through this partnership, advertisers and publishers gain access to advanced tools for precise audience targeting, accurate attribution, and efficient monetization strategies. This partnership signifies a commitment to elevate digital advertising experiences in the MENA region, providing innovative solutions that benefit advertisers, publishers, and consumers alike. 

ArabyAds' platform for monetizing publishers, ThePubverse, has collaborated with Lotame, a renowned global tech enterprise. ThePubverse will leverage Lotame's cutting-edge data platform, Spherical, to amass firsthand data while obtaining unrestricted access to an extensive reservoir of consented third-party data.Lotame, headquartered in the US, is a technology company specializing in data solutions. Its primary role revolves around collecting and creating customer databases utilized by marketers and media owners to cater to their clientele across the Middle East, Latin America, Europe, North America, Africa, and the Asia Pacific region.The collected data will empower ThePubverse in making informed decisions, amplifying advertisement pertinence, and enhancing the efficacy of campaigns. Furthermore, it will harness real-time insights to meticulously tailor messages directed at distinct target audiences.ThePubverse CEO Imad Sarrouf said: “We are thrilled to join hands with Lotame on this exciting journey. This collaboration opens a wealth of opportunities for our clients and us, as we aim to provide unmatched data targeting and activations backed by cutting-edge data analytics. Together, we are poised to set new industry standards and create transformative campaigns that drive meaningful results.”Ross McMillan, VP of Commercial Solutions EMEA at Lotame, said: “Lotame’s mission is to empower publishers to drive growth and derive value from customer data — whether they have it or need it. We’re excited to join forces with ThePubverse to enable their clients to use data in smarter, faster, and easier ways that expand their monetization and yield."Through this collaboration, ThePubverse will also delve into Lotame's specialized audience segment generation, audience augmentation, enrichment of audience profiles for persona creation, and enhanced cookieless targeting opportunities.  Earlier this year, ThePubverse had partnered with the regional Arabic content provider Mawdoo3. ArabyAd's retail-centric media advertising platform, Ritelo, has also collaborated with Daleel Store, a Saudi Arabia-based online retail establishment.