PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has appointed Sadia Akhter as Director, Advertiser Solutions, MENA. Akhter takes the helm as the primary commercial leader overseeing the buy-side clients as PubMatic advances its business in the region. Based in Dubai, Sadia will report directly to PubMatic’s Country Manager, Italy & MENA, Amélie Grenier-Bolay.“We are investing resources to support our clients in MENA further. And as a leader with deep experience in the industry, Akhter will help us consolidate our position in this market,” said Grenier-Bolay, Country Manager, Italy & MENA, PubMatic. “Sadia’s expertise in leading strategic initiatives that drive omnichannel trading and supply path optimization across multiple platforms and screens makes her an excellent candidate to achieve PubMatic’s growth goals in these areas.”Akhter comes to PubMatic with 20 years of experience in media and advertising in various leadership roles in sales, operations and client services. Before joining PubMatic, she held numerous commercial positions, including Co-Founder & MD at Sociallyz, Managing Director at FreakOut MENA, and Regional Managing Director at Addictive Mobility. As a result of significant investment in the region, PubMatic works with several local partners, including Rotana, Sky News Arabia, and Arabyads. Akhter will be responsible for developing these client relationships, besides growing the company’s client base and building innovative solutions that meet the needs of both advertisers and publishers. “Having experienced the evolution of media and advertising throughout my career, I am thrilled to help PubMatic expand our omnichannel offerings to a wider audience of media buyers and advertisers,” said Akhter.“PubMatic’s best-in-class technology, spanning CTV, online video, display, mobile, and new commerce media offering, combined with our dedicated team of experts, will help drive programmatic success. PubMatic has long been one of the biggest players in our industry in the global arena and, following the success of recent launches such as Activate — which puts buyers in control of their media buying strategy while simultaneously driving more revenue to publishers — I’m very much looking forward to growing the business and delivering the best value for our clients,” Akhter added.Commenting on the appointment, Cristian Coccia, Regional Vice President of Southern Europe & MENA at PubMatic, said, “Sadia’s appointment is a significant milestone in PubMatic’s ongoing expansion in the region. We are delighted to welcome Sadia to our EMEA team. Her impressive breadth of experience and industry relationships will be vital in accelerating our continuous growth.”

ThePubverse, a leading publisher monetization platform by ArabyAds, announces its strategic partnership with Nativo, where brands unlock the power of content to engage and influence their audiences, to introduce ground-breaking advertising solutions in the MENA (Middle East and North Africa) region. This collaboration aims to transform the landscape of digital advertising by enhancing targeting, attribution, and monetization capabilities. Imad Sarrouf, CEO of ThePubverse, expressed his excitement about the partnership, stating, “The integration with Nativo marks a significant milestone for digital advertising in the MENA region. By merging Nativo’s advanced branded content platform with ThePubverse’s robust publisher monetization technology, we aim to provide advertisers and publishers with unparalleled tools for creating engaging native ads that seamlessly blend into the user experience.” Nativo’s platform empowers publishers to develop and distribute high-quality native advertising that seamlessly integrates into their websites. This allows ad operations teams to deliver native branded content in various formats, including video, images, and text, ensuring a non-disruptive and engaging user experience. This collaboration between ThePubverse and Nativo is poised to revolutionize advertising strategies in the MENA region. By leveraging Nativo’s capabilities, ThePubverse will enable advertisers to create compelling native ads that resonate with target audiences, fostering enhanced engagement and interaction. ThePubverse’s integration with Nativo introduces a new era of addressability across the MENA digital advertising landscape. Through this partnership, advertisers and publishers gain access to advanced tools for precise audience targeting, accurate attribution, and efficient monetization strategies. This partnership signifies a commitment to elevate digital advertising experiences in the MENA region, providing innovative solutions that benefit advertisers, publishers, and consumers alike. 

Dubai:  ArabyAds, the leading global technology company, today announced that it has further strengthened its partnerships by becoming the exclusive media representative for Mawdoo3 – the region’s largest online Arabic content publisher.The partnership marks a significant development in the digital advertising landscape as it brings together the deep technology expertise and advertiser base of ArabyAds and ThePubverse, with the massive audience reach and uniquely valuable content of Mawdoo3.Mawdoo3, with over 100 million organic unique monthly visitors globally and 32 million unique visitors from the GCC, along with 25 million social followers across all platforms, offers valuable and trusted Arabic content across various platforms. The company is committed to enriching the Arabic content online and providing reliable information for audiences in areas such as health, parenting, education, and entertainment, utilizing artificial intelligence technology to enhance the user’s day-to-day experience.ThePubverse ecosystem enhances publisher outreach through behavioral targeting, enabling efficient monetization of traffic for publishers in the MENA region. By deploying ThePubverse ecosystem across Mawdoo3’s leading platforms, ad monetization across markets will be strengthened, benefiting all stakeholders.Commenting on the development, Mahmoud Fathy, Chief Executive Officer and Co-Founder of ArabyAds said, “I am delighted with this partnership as it opens up new opportunities for the ecosystem. Advertisers across the region will now be able to access a massive, highly engaged Arabic-speaking audience cohort through Mawdoo3’s penetration in the region, and consumers will be able to get relevant ads as recommendations based on their interests, context, age group, and affinities. This is yet another step that aligns with our vision to create value, bridging the gap between advertisers, platforms, and consumers through technology and innovation.”Adding to the development, Imad Sarrouf, CEO of ThePubverse said, “This is a big step towards strengthening a technology-first ecosystem that lays its foundations on building for the advertising landscape. ThePubVerse’s AI-led platform will aim towards maximizing eCPMs (effective Cost per thousand impressions) for Mawdoo3, while its data-science engine would work on mapping audience to relevant ads as non-intrusive recommendations. What’s noteworthy is the platform’s capabilities to do this at scale, with Mawdoo3’s massive audience base. I am looking forward to strengthening this partnership for growing the business.”Rami Al-Qawasmi, CEO of Mawdoo3, expressed his excitement about the partnership, highlighting its potential to expand business reach and enhance the advertising experience in the region. “This step aligns with our vision to create value for both readers and advertisers. With our cutting-edge landscape and sizable audience base, merged with ThePubverse’s experience in the digital landscape, advertisers can have access to a highly engaged Arab audience, while delivering relevant ads as recommendations based on their interests.”Mawdoo3 has been helping more than 1000 brands reach their target audience and achieve their business goals throughout the years. In addition, it has been continuously inspiring Arab audiences with online content on multiple and wide range of topics.

ArabyAds has acquired the influencer marketing platform indaHash. With this strategic acquisition, ArabyAds benefits from the significant global presence and expertise of indaHash's founders. indaHash has offices across 7 different countries: London, Jakarta, Warsaw, Johannesburg, Singapore, Kuala Lumpur, and Dubai. Founded in 2016, the company has been running influencer marketing campaigns for many well-known brands. It has conducted influencer marketing campaigns for brands such as Adidas, Danone, Coca-Cola, McDonald's, Samsung, and IKEA. According to the reports, this acquisition of indaHash by Arabyads has a recent $30 M Pre-Series B round of financing led by AfricInvest, which the company had said, would spend on global expansions and acquisitions. According to the reports, Mahmoud Fathy, CEO, and co-founder of ArabyAds, considered this moment as a great pride for joining hands with indaHash. Barbara Soltysinska, CEO and co-founder of indaHash & Gulrez Alam, chief investment and strategy officer at ArabyAds, also appreciated this notable step in the direction of development and global expansion.