Brands for Less Group proudly announces the grand opening of its 6th store in Doha at the Mall of Qatar, marking another milestone in its strategic expansion across the GCC. The newly unveiled 700 square metre outlet encompasses a comprehensive array of offerings, featuring the renowned brands under the Brands for Less umbrella—Brands for Less, Toys for Less, Beauty for Less, and Homes for Less.Situated within the thriving heart of Qatar's retail landscape, Brands for Less Group's latest store at the Mall of Qatar showcases an extensive collection of clothing, beauty products, and home essentials. The store promises an unmatched shopping experience, offering customers an opportunity to explore an assortment of quality products curated to fit any occasion while ensuring affordability remains a top priority.Toufic Kreidieh, Executive Chairman of the Board and Group CEO of BFL Group expressed his enthusiasm about the brand's latest venture, stating, "We are thrilled to inaugurate our newest store at Mall of Qatar, a pivotal step in our expansion strategy across the GCC. This launch aligns with our commitment to making top-tier products accessible to everyone without compromising on quality or value. We aim to become the go-to destination for shoppers seeking diverse, premium offerings that are budget-friendly."The Brands for Less Group continues to solidify its presence as a trailblazer in the retail industry. As part of the Group's mission, each store opening serves as a testament to its dedication to delivering exceptional value and customer-centric experiences. The new store at the Mall of Qatar invites residents and visitors alike to explore its extensive selection, promising a treasure trove of possibilities for every shopper.

Brands For Less (BFL) Group, one of the leading off-price and multi-brand retailers of the region, expanded its footprint in Saudi Arabia with the launch of a new store in Othaim Mall Rabwa, Riyadh; in light with the increasing retail activities across the country. The new store was inaugurated on February 22, 2023, as part of BFL Group’s plan to strengthen its market presence across the country.Retail activities in major cities across the Kingdom have been witnessing exponential growth within the past months. This expansion is in line with the country’s National Transformation Programme that prioritises the development of the retail sector. Moreover, the country’s retail market has been creating robust business opportunities for both international and regional players. The new BFL store aims to leverage new opportunities presented by the retail sector and embark on catering to the local needs of the Saudi market. According to reports, Saudi Arabia’s retail industry is forecasted to witness exponential growth leading to the year 2030. The catalyst to this growth is expected to be driven by the entry of new competitors to the market, future acquisitions and the advancement of the e-commerce platforms.  Toufic Kredieh, CEO and Co-Founder of BFL Group, said: “Opening our new store in Saudi Arabia is a notable achievement for us. Saudi Arabia’s economy is currently witnessing remarkable developments and several reports indicate that the country’s apparel and accessories sales have nearly topped among other products during 2022. The apparel and accessories market – in KSA is expected to continue this growth during the coming months, due to the evolving needs of the consumer base. We are optimistic that the high footfall at the mall will help us reach new sales records. We are committed to further expand our quality offerings to meet customer demands.” The new store, which is located on the second floor of the mall, combines BFL’s diverse brand offerings. Attributing to its strategic location, the new store is anticipated to welcome a high number of shoppers, maximising the overall growth of the group.Othaim Mall offers BFL the perfect opportunity to deliver a distinct shopping experience to its customers. The mall, which expects an increased footfall in 2023 amidst the vastly improving market conditions and the strong retail landscape of the country, will enable the company to further its business growth.

BFL Group, one of the leading off-value retailers in the UAE, predicts strong growth in Qatar’s retail market for Q1 of 2023. The country's retail market has benefited greatly from steady population growth, a high concentration of expatriates and high-net-worth individuals (HNWI), and mega events like the recently concluded FIFA World Cup 2022.BFL Group had opened two new stores in Qatar in 2022, amid developments and major events. The business has since advanced significantly due to the rise in footfall in outlets, which has positively impacted the sales. As outdoor activities have completely returned to normal in 2022, retail sales are on an upward trajectory, along with higher consumer spending. The government's assistance in easing travel restrictions, bolstering the investment landscape, and streamlining retail infrastructure also contributed to the industry's revival and boosted recovery by promoting tourism.Toufic Kredieh, CEO and Co-Founder of BFL Group, said: “As part of our expansion plans for 2022, we have successfully opened a number of stores across the GCC, in countries like Saudi Arabia, Kuwait, Oman, and Qatar. Due to the growing retail market and the magnified economy brought on by the mega events that were taking place in the country, Qatar stood out as an ideal location for business growth. Given Qatar's exceptional performance in retail sales, which reached USD 18.5 billion in 2022, we are confident that Q1 of 2023 will remain strong and attract more customers. It is also anticipated that more retail businesses will emerge in the 2023, owing to the recent exposure the country has received. With our innovative concepts, client-centered services, and products from various brands, we are well-positioned to ensure success in the country.”BFL Group is renowned for its distinctive business model, innovative retail concepts, and exclusive pricing on apparel from a range of. premium brands. The group's business performance will be further strengthened by its rapid growth in Qatar, paving the way for more strategic expansions in the future.