Dubai: LPS, a leading marketing communication agency based in the UAE, has been chosen by Dubai Chambers to oversee its social media presence and content production across its four brand accounts. This exciting partnership will encompass Dubai Chambers, Dubai Chamber of Commerce, Dubai International Chamber, and Dubai Chamber of Digital Economy.Dubai Chambers selected LPS due to their extensive experience in managing strategic communications in the Middle East and their community-focused approach. Together, LPS and Dubai Chambers aim to achieve key goals, including establishing a modern and cohesive social media image with consistent visuals and messaging. They will also integrate various triggers, events, activations, and business groups across the three chambers to streamline Dubai Chambers' online presence.LPS will utilize its expertise in communication to support Dubai Chambers' growth by showcasing their accomplishments and ambitions. Through tailored strategic communication, LPS will enhance Dubai Chambers' brand image and foster connections with businesses and stakeholders worldwide.Aasim Shaik, Managing Director of LPS, expressed excitement about collaborating with Dubai Chambers and leveraging LPS's creative, social media, and content production capabilities to contribute to the advancement of Dubai's vibrant business community. As Dubai Chambers' dedicated communication partner, LPS is honored to shape their narrative, establish thought leadership, and make a positive impact on current and future businesses.LPS's objective is to elevate Dubai Chambers' image and streamline its online presence by effectively communicating their recent developments and expansion. By conveying the entity's vision and values, LPS will contribute to Dubai's growth as a global leader in commerce and digital economy.In line with their commitment to growth and innovation, LPS has plans to expand operations to two new locations: Riyadh, and New Jersey. These strategic expansions will further establish LPS's global presence, enabling them to better serve their diverse clientele and tap into new markets and opportunities.

Dubai International Chamber, one of the three Chambers operating under Dubai Chamber, launched today “New Horizons”, a new initiative to drive international expansion of its members to new markets.'New Horizons' allows companies to join roadshows to gain first-hand knowledge of how to establish and do business in various select countries and priority markets.The first in a series of ‘New Horizons’ events will see a large delegation of Dubai business leaders heading to Central Asia between 14 – 21 March, 2023, to better understand and explore business opportunities in Uzbekistan, Kazakhstan and Kyrgyzstan.The delegation, headed by Mohammad Ali Rashed Lootah, President & CEO of Dubai Chambers, will feature 26 Dubai-based companies representing 16 sectors. The delegates gathered today at Dubai Chambers headquarters for a pre-Trade Mission briefing, during which details of the trip, and further information on the economic outlook of the three nations was revealed.New Horizons builds on the ‘In Focus’ scheme. Both initiatives aim to assist in driving members’ international expansion while supporting Dubai’s plan toincrease the emirate’s foreign trade to AED2 trillion by 2026. One of the Chamber's key objectives is to support 100 businesses to expand globally within the next two years.'In Focus' events, held in Dubai, aim to connect Dubai businesses with public and private sector leaders of select countries to drive their interest in those regions as potential destinations for international business expansion and guide them through every stage of their international growth journey. The first In Focus event was held in December 2022 and put Central Asia market under the spotlight.Mohammad Ali Rashed Lootah, President & CEO of Dubai Chambers, said: "The In Focus and New Horizon initiatives reflect our ongoing efforts to connect our members to new opportunities for business growth in priority markets worldwide. Through the events in Dubai and in the market or country in focus, we aim to encourage domestic businesses to build an international presence, while promoting Dubai as a thriving global investment hub and encouraging FDI and new partnerships from the markets we visit."Lootah added that the upcoming Trade Mission will provide the participating business leaders from Dubai with insight, information, and guidance on exporting to or investing in Central Asia. “We will soon embark on this exciting Trade Mission which includes local expert talks, pre-arranged business matching activities, networking meetings and site visits to industrial and economic zones, alongside cultural and engagement activities. New Horizons to Central Asia will enable us all to engage in focused and meaningful discussions with decision makers from the government and private sectors in Uzbekistan, Kazakhstan and Kyrgyzstan,” he added.In the three nations, the largest contributors to GDP include manufacturing, trade, transport, agriculture and construction. UAE exports to these Central Asian nations include electronics, vehicles, machinery and tobacco. Central Asia is already an important market for Dubai: in 2021, Dubai’s non-oil trade with the three countries reached US$2.4 billion.The trip offers the chance for companies in a variety of sectors to seek out trading partners and develop new bilateral trade agreements. Several opportunities exist for Dubai-based businesses in areas including agriculture, metallurgy, tourism and construction.The Trade Mission is a golden opportunity to engage with both public and private sector leaders to promote cross-border partnerships and drive mutual business growth. The eight-day roadshow takes in four cities: Tashkent, Uzbekistan; Astana and Almaty, Kazakhstan; and Bishkek in Kyrgyzstan.Dubai Chambers is committed to supporting its members to globally expand into strategic markets across the world as well as attract foreign investments and international companies – including those from Central Asia - to the emirate and enhance Dubai’s reputation as a global business and trade hub.

Dubai Chambers has hosted a Canadian food and beverage trade mission for a B2B business matching event at its headquarters in Dubai. The event aimed at connecting Canadian food and beverage companies, with representatives from Dubai’s food and beverage industry. In attendance were Mohammad Ali Rashed Lootah, President & CEO of Dubai Chambers, and H.E. Radha Krishna Panday, Ambassador of Canada to the UAE.A total of 195 business matching meetings were conducted with Dubai stakeholders and companies, providing the Canadian trade mission with opportunities to cooperate and create partnerships that unlock the potential of the food and beverage sector.“Canada has long been a strategic trade partner for the UAE and Dubai Chambers’ role is to connect Dubai and Canadian markets, bringing together relevant parties to facilitate events and meetings to further strengthen bilateral trade and commercial relationships. F&B is a major, profitable business industry in Dubai and foodservice, in particular, is receiving growing interest amongst investors. Therefore, we are bringing together Canadian and Dubai companies to explore and capture the opportunities emerging from this important sector. Growing trade relations with Canada will advance mutual business opportunities in the food and beverage sector as well as support the UAE’s food security ambitions,” said Lootah.Echoing similar sentiments, Radha Krishna Panday, Ambassador of Canada to the UAE, added, “Dubai Chambers is a long-standing and trusted partner for Canada. Together, we have strengthened the business ties between our countries, and we are always looking for opportunities to move the relationship forward. We are grateful to Dubai Chambers for welcoming our food and beverage delegation from Canada this week, and for hosting a successful business-to-business program.”In recent years, the UAE government has significantly increased its focus on food security, as it aims to ensure that the economy remains competitive and fully prepared to meet future challenges for the next 50 years.UAE consumer foodservice sales value reached AED44.5 billion in 2021, an increase by 16.4% compared to 2020, according to Euromonitor. By 2026, UAE consumer foodservice outlets sales are expected to reach AED55 billion and grow with a CAGR of 4.3%. Under the UAE National Food Security Strategy 2051, the country is developing international partnerships to diversify food sources, enhancing local food production with advanced technologies, and adopting legislation and policies to reduce food waste. The strategy offers investors the certainty and policy stability required to pursue long-term opportunities in the sector.Through business matching programs and other collaborative initiatives, Dubai Chambers provides both Dubai and Canadian businesses the unique opportunity to cooperate and create partnerships that unlock the potential of the food and beverage sector to enable further mutual economic growth and expand trade opportunities between the two countries.