Dubai: InMobi, a leading provider of mobile marketing and monetization technologies, won big at the MMA Smarties Awards for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named “Technology Provider of the Year” and took home gold, silver, and bronze MMA Smarties awards for its campaigns with stc pay, Unilever, McDonald’s, and Marriott. InMobi was also shortlisted across 7 categories.“InMobi is thrilled to have been recognized as ‘Techology Provider of the Year’ for the fourth year in a row and honored to have won several MMA Smarties awards with our valued clients,” says Jessica Moini, Commercial Director, META (Middle East, Turkey & Africa) at InMobi. “Smarties season is an exciting time of year for InMobi and its clients to showcase our innovative work together and we are grateful to have been recognized by the panel.”Winning campaigns included stc pay, Unilever, McDonald’s, and Marriott, in collaboration with InMobi’s platform. InMobi won awards and made the shortlist in the following campaign categories:Wins:Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLDLead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates - GOLDInstant Impact: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark – SILVERPartnerships Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVERCustomer Life-Cycle Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVERGeo Targeting: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market – BRONZEShortlists:Instant Impact: Awareness to conversion: du connects roaming business travelers with sophisticated summer campaignPartnerships Marketing: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive marketCross Platform – Digital Only: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above BenchmarkGaming, Gamification & E-Sports: “Yalla Shoot!” - Asiacell scores a golden goal for brand awareness and app engagement with World Cup gaming appProgrammatic: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive marketXR Technology – (AR/VR/MR): Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovationCustomer Experience: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark.

Dubai: OSN, the leading entertainment network in the region, today announced upgrades to its home product, OSNtv, as it evolves to a fully dishless offering with IP functionality, marking a significant milestone in the company’s journey to provide viewers with a top-of-the-line entertainment experience.Launching June 1st, the new OSNtv box brings together the best of both worlds to cater to families and individuals with exclusive and curated live TV channels, streaming from all your favorite apps and entertainment across a single android device. The product has now evolved to a ‘plug and play’ device, no installation and can be used by all connected households in the region with or without a dish. This launch represents an evolution of its all-in-one product capabilities with a pivot towards streaming tv with a linear environment. Accompanied with the product announcement is the addition of an array of new and reimagined channels.The OSNtv user experience also gets an upgrade, applicable to new and current subscribers. On top of existing capabilities, users can now take control of Live TV, offering instant rewind, pause and restart functionalities, as well as offering the most advanced TV guide in the region. OSN’s streaming platform OSN+ is integrated from the interface, and allows users accessibility to the content when they are on the go, or to use on additional devices at home. Additionally, the product has optimized the look and feel of the platform with an enhanced UX/UI to encourage discoverability and the introduction of new curated channels that bring unparalleled premium and exclusive content from Hollywood and beyond.Devrim Melek, SVP Strategy at OSN, said: “Upgrades to OSNtv now makes viewing content even easier, while bringing OSN into a new age of dishless entertainment and streaming-first capabilities. Together with new channel offerings, and an upgraded user experience, the company ensures that viewers have access to the very best in entertainment through an all-in-one product.”As part of the evolution, OSN has also launched three brand-new channels to aid in the enjoyment and discoverability of content. New channel offerings include the flagship channel, OSNtv One, which will offer a wide range of content catering to a broad demographic, while OSNtv Showcase Classics taps into the vast HBO library to offer fans a chance to indulge in timeless HBO favorites such as "Game of Thrones," "The Sopranos,” and "Sex and the City.” OSNtv Now, an integrated channel combining the best of OSN W and OSN Living, caters to a younger audience seeking fast-paced reality shows and enthralling dramas.For more information about the new channels and how to elevate your entertainment experience with OSNTV, visit www.osn.com.Channel Descriptions:OSNtv One – The channel offers a multi-genre platform with a wide range of content catering to a broad demographic. It features themed nights, creating a cinematic, epic, and comforting experience. Key shows include "Schitt's Creek," "Peacemaker," "The Voice," "From," "Superman and Lois," and more.OSNtv Showcase Classics – This channel taps into the HBO library, providing fans with timeless favorites and surprises. Viewers can explore a collection of iconic shows like "Game of Thrones," "The Sopranos," "True Blood," "Six Feet Under," "The Wire," "Sex and the City," and "Entourage." With pin protection during daytime hours, this channel will restrict access to content that may not be suitable for all viewers.OSNtv Now – An integrated channel combining the best of OSN W and OSN Living, it offers fast-paced reality shows and younger-skewing dramas. With a fresh, breezy, and fun vibe, OSNtv Now is the go-to destination for engaging content. Key titles include "Below Deck," "The Winchesters," and "Pretty Little Liars: Original Sin."OSNtv Movies Family (formerly OSNtv Family) – This rebranded channel builds on the popularity of criminal and legal procedural shows while incorporating new true crime and limited series. Families seeking safe and thrilling content will enjoy titles like the "Despicable Me" franchise, the "Harry Potter" franchise, and "Boss Baby."OSNtv Crime (formerly OSN Series Prime) – This channel offers high-end crime storytelling, featuring scripted and non-scripted content. With captivating plot twists and engaging narratives, it caters to an audience seeking immersive crime experiences. Key titles include "Black Snow," "Real Murders of Orange County," and "Fall River."

3M today opened its new regional headquarters in Dubai Internet City, part of the TECOM Group PJSC, and the largest technology hub in the Middle East and North Africa (MENA) region.This move demonstrates 3M's continued commitment to the UAE while supporting Dubai’s vision to promote the Emirate as a hub for global innovation and manufacturing inspired by the country’s wise leadership.The headquarter was inaugurated by Meghan Gregonis, the United States Consul-General in Dubai; Ammar Al Malik, Executive Vice President for Commercial Leasing at TECOM Group PJSC; Cara Nazari, Managing Director at AmCham Dubai, Marwan Abdulaziz Janahi, Senior Vice President, Dubai Science Park; and 3M’s senior leaders including Gayle Schueller, Senior Vice President & Chief Sustainability Officer and Laszlo Svinger, Vice President and Managing Director – Middle East & Africa.3M's new headquarters, which embeds several sustainability initiatives, is reducing carbon emissions also emphasising the company's expertise in science and innovation. Furthermore, it offers solutions for the future of work by utilising 3M's trust-based approach, titled “Work Your Way”, which allows employees to create a schedule that allows them to work when and where they can most effectively.Commenting on the new regional headquarters, Laszlo Svinger, Vice President and Managing Director at 3M Middle East and Africa (MEA), said, " At 3M, we strive to provide an exceptional employee experience and business performance while also doing our part to protect the environment for a more sustainable future for all."Currently, 3M is working with the United Nations Framework Convention on Climate Change (UNFCCC) and its partnership network to drive collective action on climate change, social and environmental responsibility, and the UN Sustainability Development Goals (SDGs) as part of a three-year agreement signed in 2021.On behalf of Dubai Internet City, Ammar Al Malik, Executive Vice President of Commercial Leasing, TECOM Group PJSC, commented, “The inauguration of 3M’s new headquarters reinforces the impact TECOM Group and Dubai Internet City have had in sustaining Dubai’s position as an international technology hub. We are pleased that an industry leader like 3M is strengthening its innovation footprint in our community to introduce greater innovations and technological solutions to the region, all while setting a valuable example about practicing sustainability and flexibility in the workplace – values we admire and share. This milestone for a long-standing customer is a testament to the wealth of opportunities available in MENA and the ecosystem Dubai Internet City provides its community to grow and thrive in.”Cara Nazari, Managing Director, AmCham Dubai, stated, “AmCham Dubai is pleased to support our member 3M as a leader in Sustainability & Innovation and their strategic vision to accelerate the journey to net-zero in the UAE and globally. Collaboration in sustainability and clean energy technology in the private sector will support the UAE's positive impact as it seeks to become the first gulf country to reach net-zero emissions by 2050."With the opening of its new regional headquarters in Dubai, 3M also unveiled its expanded and enhanced innovation centre. The centre, which showcases a number of cost-effective technological solutions created specifically for the region, is set to bring 3M’s technologies and innovations closer to its customers in the UAE and the wider region.The centre will allow potential customers, business partners and research and development experts to put a variety of 3M's ground-breaking innovations to the test. The 20,400 square feet centre will showcase all of 3M's technology platforms, which are leveraged across all four businesses and products for the Middle East market. 3M’s 51 technology platforms include adhesives and abrasives, micro-replication and non-woven, computer vision, data science and analytics, and others.Aligned to support the UAE’s vision to become the world leader in Artificial Intelligence (AI) by 2031, the 3M M*Modal Fluency Direct, the latest speech and AI-powered technology, can also be seen at the new innovation centre. The all-in-one solution will enable physicians of any medical specialty to verbally create, review, edit and sign clinical notes directly within electronic health records.Adopted across Emirates Health Services facilities in the UAE, this technology will ensure standardization and acceleration of clinical documentation processes and will reduce the administrative burden on healthcare professionals. Furthermore, it will help to improve the physician and patient experience and drive productivity in the healthcare sector.3M’s new Dubai office features a self-standing natural green wall and is completely equipped with wireless technology, demonstrating 3M’s continued commitment towards protecting the environment.3M’s innovation centre joins a robust and dynamic tech community in Dubai Internet City, which is home to 15 innovation centres powered by companies like Visa, MasterCard, Google, and SAP.

Comcast launches Eros Now app, a leading over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation, on its X1 and Flex platforms.The service replaces the Eros Now SVOD product, offering Xfinity customers the ability to stream high-definition, ad-free titles including Blockbuster Bollywood films, Original comedy and drama series and movies, and Indian cinema classics. Eros Now’s robust catalog with over 12000 titles feature a breadth of South Asian language content in Hindi, Kannada, Marathi, Telugu, Tamil and other regional languages.“We are excited to bring Xfinity subscribers even more great international entertainment through our partnership with Eros Now. We are committed to expanding our offering of thousands of hours of premium South Asian movies, originals and music in high definition and multiple languages, as well as making it more easily accessible to our customers who can simply say ‘Eros Now’ into the Xfinity voice remote,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services.“We are excited to offer the most extensive repository of Indian movies and Original series to Comcast’s X1 and Flex platforms subscribers. The US is the largest market for us outside India. With this partnership, Eros Now will further consolidate its position as a preferred platform for the consumption of Indian content,” said Ali Hussein, Chief Executive Officer, Eros Now.??Xfinity customers can subscribe to the Eros Now app via their X1 TV Box or Xfinity Flex streaming TV Box, now available for only $4.99/month, following the steps included HERE.Some highlights available to stream on Eros Now this spring include Bollywood blockbusters like Bajirao Mastani, Devdas, Golmaal 3, Cocktail, Haathi Mere Saathi and more, Original Series and Movies such as Flesh, Metro Park Season 1&2, Barun Rai And The House On The Cliff, Switchh, Halahal to name a few. In addition, consumers can also watch the upcoming show - Caves, a supernatural thriller that changes the lives of five best friends who embark on an adventure trip to a haunted cave. MEDIA2 MINUTES TO

Dubai: The General Assembly of the International Wheelchair Basketball Federation is set to commence tomorrow in Dubai, alongside the ongoing World Championship taking place at the Dubai World Trade Centre.The three-day congress at the Habtoor Hilton Hotel will involve discussions on the federation's reports from the past 4 years. The meetings will conclude with elections for the positions of president, vice president, and midterm renewal of the Board of Directors.The current IWBF president, Ulf Mehernes of Germany, is running unopposed for re-election, having held the position since 2014.Four candidates from the Netherlands, China Taipei, Austria, and Canada are vying for the vice president's seat.The list of candidates for membership seats includes a single Arab, Tawfiq Alloush of Lebanon. Alloush has been a member of the IWBF Executive Office for the past two terms and is running for election for the third time.Thani Juma Belrakad, chairman of the organising committee for the World Wheelchair Basketball Championship, said that Dubai's hosting of the IWBF Congress is a "new success added to the series of successes" of hosting the World Championship for the first time in the UAE and the region."We will follow up the work of the General Assembly to benefit from it in the next stage," Belrakad said. "The UAE possesses competencies and cadres that qualify it for a distinguished position in the international and continental federations."

DOHA: beIN SPORTS, the leading sports broadcaster in the Middle East and North Africa (MENA), has confirmed it will remain the home of the US Open Tennis Championships until 2027 after renewing exclusive media rights to the tournament for a further five years. The extension means beIN will continue to be the only platform in the MENA region where viewers can watch all four Grand Slams.beIN has held the exclusive rights to the US Open for more than a decade, demonstrating the broadcaster’s long-standing commitment to helping grow both men’s and women’s tennis across the region. The new deal, which runs from 2023 to 2027 and includes Arabic and English language coverage, is a continuation of that and comes at a time when local interest in tennis has arguably never been higher.“beIN and the US Open have enjoyed a highly successful partnership over the past decade, bringing to the Middle East and North Africa some of the most memorable tennis matches of recent years,” said Mohammad Al-Subaie, CEO of beIN MENA. “Interest in tennis is at an all-time high in this region and we are delighted to have the broadcast rights for five more years. Continuing to be the home of Grand Slam tennis gives us the chance to share more special sporting moments with our subscribers and we look forward to another exciting tournament later this month.”“The US Open and beIN have together delivered spectacular tennis to fans in the Middle East and North Africa for many years, and we are so very pleased to continue our partnership” said Kirsten Corio, Chief Commercial Officer, USTA. “As the world’s best tennis players, including Ons Jabeur, compete on our Grand Slam stage, we look forward to continuing to expand the US Open audience throughout the region for many years to come”.This year’s tournament is scheduled to take place from 28 August to 10 September when the eyes of the region will be on beIN SPORTS to see if Tunisian Ons Jabeur can emulate her Wimbledon feat and reach successive finals at Flushing Meadows as she continues to hunt a maiden Grand Slam title. Among those standing in her way will be World No1 Iga Swiatek, American duo Jessica Pegula and Coco Gauff, and this year’s Wimbledon winner Marketa Vondrousova.In the men’s tournament, World No1 Carlos Alcaraz is looking to become the first male tennis player since Roger Federer in 2008 to win back-to-back US Open titles. Novak Djokovic, a three-time winner at the Billie Jean King National Tennis Centre will have other plans however as he searches for an unprecedented 24th Grand Slam title. World No3 Daniel Medvedev won in New York in 2021, while Andrey Rublev, Casper Ruud and a host of other contenders will be intent on making their own history. The exclusive coverage on beIN SPORTS will run from 18:00 MECCA to early morning every match day, available with Arabic commentary on beIN SPORTS 5 (Arthur Ashe Court) and beIN SPORTS 6 (Louis Armstrong Court) and English commentary on beIN SPORTS 7 (Grandstand Court), with the best matches from each days play airing in English on beIN SPORTS 2 ENGLISH.This will be complemented by dedicated studios where beIN’s best-in-class tennis experts will be on hand to offer unmatched analysis and commentary, assess the top results and top players’ performance, and share behind the scenes highlights. Viewers will hear from Adel Al Shatti, Karim Alami, Selima Sfar, Anass Lamrani, and more incredible tennis athletes, sharing their expert commentary and analysis, alongside beIN’s presenter, Areej Sleem. beIN will also be catering to its viewers and subscribers with exclusive daily highlights shows covering all the best matches, tournament reviews, and documentaries with the biggest names in world tennis.

 Yellow.ai, a leading enterprise-grade Conversational AI platform, today announced the launch of its Dynamic Conversation Designer, revolutionizing the design process of chat and voice conversational workflows with Generative AI. With its user-friendly, no-code interface, enterprises can now create accurate designs in mere minutes, reducing time-to-market by 50%. The seamless integration between design and development workflows streamlines the creation of human-like conversational experiences, saving both time and costs on hiring and training new design talent.Intuitive conversation design is fundamental to the success of conversational interfaces, but it is often a complex and time-consuming process. There is also a lack of standardization and best practices for designing natural and effective conversational experiences. Consequently, a multitude of conversational interfaces fail to deliver on user expectations, leading to substandard experiences and business results.Yellow.ai’s Dynamic Conversation Designer addresses these challenges and redefines the way businesses create high-quality conversational experiences. Integrated within the company’s platform, it simplifies the design process with unique features like rich message content integration, voice effects control, sharing of designs, and instant previews of final conversations without switching workflows, making real-time collaboration a reality. As a result, it frees up time for developers and conversation designers to focus on more complex tasks, leading to improved productivity and consistency.Commenting on the launch, Raghu Ravinutala, CEO and Co-founder, Yellow.ai, said, “Conversational flows that lack design thinking can frustrate customers, diminish expected ROI, and potentially damage the brand. Delivering increased productivity, our Dynamic Conversation Designer is directly in line with our vision of empowering businesses to deliver the most impactful interactions at scale and speed. Leveraging it, we were recently able to deliver a full-fledged chatbot implementation in two hours, a significant improvement from the previous requirement of at least two days for design and development in silos.”With Dynamic Conversation Designer, enterprises can create engaging and personalized conversations with dynamic designs, enabling them to deliver enhanced customer experiences, drive more conversions, and boost sales. It fulfills the need for enterprises to deploy an end-to-end conversational automation platform wherein they don't need to invest in siloed tools or extensive programs to train new resources.Sheikh Abdullah Ali, Executive Director, Solutions ME, said, "The power of conversational design lies in its ability to create human-centered interactions that feel seamless, natural and intuitive in the digital world. Good conversation design should be engaging and prioritize the needs of the user. With accessible and scalable solutions like Yellow.ai’s Dynamic Conversation Designer, we believe that we can foster a deeper connection with customers and drive better business outcomes.”“Also, by integrating generative AI with Yellow.ai’s proprietary insights engine and conversation designer, we aim to produce improved business results, including increased deflection rates, improved conversion rates, a highly personalized customer experience, and faster resolution times.” Ravinutala further added. Yellow.ai’s Dynamic Conversation Designer will soon be capable of providing suggestions to designers by sharing the next probable flow and alerting for detected errors, enabled by generative AI and a tighter integration with the Yellow.ai Marketplace that has pre-built industry templates, campaigns, and system integrations. To see how Yellow.ai is shaping its product roadmap to help enterprises realize their true potential, register for Yellow.ai Envision the Future of Generative AI for Enterprises, on February 28, 2023.

Zashed is India’s first fashion and lifestyle architectural model. The firm with its D2C portfolio aims to build the brands from scratch being the first ever D2C Brand Architects in the country building brands from scratch on equity-based model under its Fashionverse converting each brand into a digital asset. With its brand portfolio, Zashed has started extending its wings into Global markets, the firm is now aiming to expand into the Middle-Eastern market. The digital transformation has helped the company to develop and prosper through D2C (Direct-To-Consumer) model. Moreover, covid-19 led people to shop from their homes in their comfort zones rather than moving out in scorching heat or foggy weather. Moving into the middle-eastern market, Zashed has the intention of expanding the firm through the European market in the future. Till now, Zashed has prospered and expanded itself by developing 14+ D2C brands with holding equity in them. The firm is aiming to launch its D2C platform by the early end of 2022. This platform would play a significant role in dominating the consumer market which is a part of the fashionverse. To develop and establish the firm, capital, and the way investment is done; matter the most. Zashed with aims to achieve 1.5 % of the 100-billion-dollar D2C market by 2025. The prosperous firm is planning to deal with companies related to fashion, Lifestyle, Jewelry & home categories.Mentored and assisted by the energetic and enthusiastic entrepreneur Mithun Bhardwaj, the firm is reaching the heights of success and helping other firms to compete in the global market. The firm has established itself by dealing with firms related to fashion exporters, manufacturers, fabricators, textile and processing houses, visionaries, and entrepreneurs. This helps the company to stand out in the crowd.  Zashed’s CEO and Founder, Mithun Bhardwaj said "It was only a notion when I began Zashed to develop home grown brands. We've progressed to the point where we now have over fourteen alpha corporations, we are very delighted to expand our venture in middle-east, and after accessing the Middle Eastern sector, we'll go on to the European market as well." He adds,” the world where your laptop asks you to confirm if you are robot, is a super intriguing place to be in, technology is at all-time high, if one is not connecting your business with technology today, they will poorer than the next generation financially and mentally both.”Every brand is a new start-up with an invigorating concept and story line wherein the selection of the right partner is extremely important. Startups have become the trend and it’s mainly followed by youngsters and the shows like Shark Tank India have appreciated them and hold equity in the startups they invested in. The investments in Startups by the firm make the fills confidence in the hearts of entrepreneurs to build their firm from a startup to an established one. The market has funded various companies and is motivated by the startup trend running in India. A firm that is already established needs to just maintain its reputation around its audience; but a firm that has just crossed one ladder of success needs more assistance, guidance, and capital to build itself. Henceforth, it is more interesting to build a firm that has just stepped into the field of business rather than building the one which is pro in it. Zashed believes in the above theory and focuses on building startups. The firm has already established 14+ brands and is aiming to develop however is very selective in building partnerships as it strongly believes that the synergies should meet to scale any business and one should hold a growth mindset whether an employee or a brand partner.