OPPO appoints Chi Zhou as President, Bolstering MEA Leadership

Dubai: OPPO announces the appointment of Chi Zhou as the global technology brand’s news President for the Middle East and Africa (MEA) region. In this pivotal role, Chi will be responsible for spearheading OPPO’s sales, product, and market development strategies to ensure the brand’s continued success and growth in the region.With over a decade of experience in the technology and telecommunications industry, Chi brings a wealth of expertise to his role. He has held various positions within OPPO since 2019 and was previously the Head of Overseas Reno GTM. Under his leadership, the Reno series achieved remarkable market share and profitability in international markets through an effective sales strategy. Chi's exemplary leadership abilities and deep understanding of OPPO's core values make him the perfect candidate to drive the brand's growth and prosperity in the Middle East and Africa.Discussing his new role, Chi Zhou, President of OPPO MEA said, "I am honored to take on the position as the new President of OPPO MEA and embark on this exciting journey with a company that prioritizes innovation and excellence. Working alongside our dedicated team, we will tirelessly strive to deliver cutting-edge products that captivate our customers and reinforce OPPO's position as a leading technology brand in the region."Throughout his career, Chi Zhou has consistently demonstrated unwavering passion for innovation, propelling him to the forefront of his field. His exceptional leadership skills and adaptability have enabled him to navigate the ever-evolving corporate landscape, positioning him as a valuable asset to OPPO's ongoing success.

Fawry partners with Infobip to enhance electronic payment services

Dubai: Fawry, the leading payments and fintech company in Egypt, has partnered with Infobip, a global cloud communications platform, to enable payments through META channels. This partnership will offer Fawry’s customers a seamless payment experience, while also enabling Infobip to expand its reach in the Egyptian market.Through this partnership, Fawry will be able to leverage Infobip’s omnichannel engagement, contact center, chatbot and identity solutions to streamline the payment process for its customers. Infobip’s platform will enable Fawry to build connections across all stages of the customer journey, providing a more efficient and effective payment experience.“We are excited to partner with Infobip to enable payments through META channels,” said Heba El Awady, CBO of Fawry. “This partnership will help us to continue to deliver innovative payment solutions to our customers, while also expanding our reach in the market.”Fawry has been at the forefront of driving digital transformation in Egypt’s payments landscape, offering a range of innovative payment solutions to meet the evolving needs of its customers. This partnership with Infobip will enable Fawry to further enhance its capabilities and provide a more comprehensive payment experience to its customers.“We are thrilled to partner with Fawry to enable payments through our different communication channels,” said Amsal Kapetanovic, Sales Director of Infobip Middle East and Africa. “This partnership is a testament to our commitment to providing innovative solutions that help businesses and partners overcome the complexity of customer communications to grow business and increase loyalty.”

Apparel Group continues to dominate fashion retail landscape

Dubai: Apparel Group, a global leader in fashion and lifestyle retail, is proud to announce the launch of 25 new stores across the Middle East, and India, reinforcing its commitment to providing an unparalleled shopping experience for customers.In Kuwait, Apparel Group opens 12 new stores in the prestigious Khiran Mall. The brands making their debut include Beverly Hills Polo Club, Dune London, Birkenstock, Steve Madden, Levi’s, Havaianas, Ximi Vogue, The Children’s Place, BBZ, R&B, LC Waikiki, and LC Waikiki Kids, demonstrating the Group's dedication to offering a wide array of shopping choices to consumers in the region.The Group's homegrown brand, R&B, continues its rapid expansion with the opening of 9 new stores in various locations, such as Hijaz Mall in Makkah, KSA; Salalah Grand Mall in Oman; Tahlia Street in Qunfudha, KSA; Panorama Plaza in Kharj, KSA; Tawar Mall in Qatar; Al Nakheel in Ras Al Khaimah, UAE; The Avenues Mall in Kuwait; Hilite Mall in Calicut, India; and City Centre Mall in Mangalore, India.In the UAE, Crocs has opened a new store in Deerfields Mall, further expanding its presence in the region. Beverly Hills Polo Club also celebrates store openings in Deerfields Mall, Abu Dhabi, UAE, as well as in Al Shatea Mall, Dammam, KSA, and Sharaya Street, Makkah, KSA.Apparel Group's relentless pursuit of growth and innovation ensures that customers can enjoy a diverse selection of fashion, footwear, and lifestyle products. The expansion strategy underlines the Group's dedication to providing an outstanding shopping experience across the region and beyond.

Serviceplan Middle East wins creative account for Experience Abu Dhabi

Dubai: Serviceplan Middle East has been awarded the global creative account for Experience Abu Dhabi by the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), beating out several other contenders in a competitive pitch. Over the next three years, the agency will lead DCT's worldwide creative marketing initiatives.Akhilesh Bagri, Managing Partner at Serviceplan Middle East, divulged that the agency is already working on a new campaign for DCT Abu Dhabi that is set to launch this summer. "The past few months have been exhilarating for all of us at the agency," Bagri said, sharing his excitement at winning the DCT account. He said that the brand is among the most important in the region and the journey so far has been a lot of fun. "We still have a lot more to accomplish, and that's a plug for our exciting new summer campaign," he added.Natalie Shardan, Managing Partner at Serviceplan Middle East, remarked that the team has ambitious goals for promoting Abu Dhabi as a prominent cultural and touristic destination both regionally and globally. By utilizing its "Übercreativity" philosophy, which merges diverse disciplines, cultures, talents, technologies, and media, the agency hopes to create a superior brand and aid DCT Abu Dhabi in achieving its objectives.As a globally recognized independent agency group with extensive expertise in tourism, Serviceplan has in the past launched several award-winning campaigns for destinations like Berlin, Vienna, Valencia, etc.

Vitor Papao appointed General Manager of Gilead Sciences

Dubai: Gilead Sciences, a research-based biopharmaceutical company, has appointed Vitor Papao, as the General Manager of its Middle East operations. Moving from Portugal to Dubai, he will be taking over from Sebnem Girgin, General Manager of Turkey, who has been serving as the interim Middle East head over the past few months.Having joined Gilead in 2007 as Sales Director in Portugal, Vitor went on to take on several senior titles such as Business Unit Director for HIV, in 2008, and Commercial Lead, between 2012 and 2015, for various therapy areas, and manage international remits in the United Kingdom, Europe, Middle East, and Africa. In March 2015, Vitor was selected for the position of General Manager of Gilead Portugal and led the affiliate toward success as it launched a full FTAF portfolio. He also managed the team while it supported the Kite colleagues in establishing a clear leadership in Cell Therapy with Yescarta. His excellent leadership skills allowed him to lead the Russian affiliate as an interim General Manager during a difficult time, starting June 2022, ensuring patients’ access to essential, life-saving medicine.Vitor Papao, General Manager, Gilead Sciences, Middle East said “I am delighted to take on this challenge and lead a dynamic region such as the Middle East, a leader in adopting innovations to support patients and a rapidly growing market for us with significant growth potential. I am very proud to learn that the team in the region has been delivering innovative treatments that aim to prevent, treat and cure life-threatening diseases such as HIV, cancer, and viral hepatitis, supporting more than 96000 patients between 2014 and 2022.”As of December 2022, Gilead Sciences has 55 employees supporting 12 markets in the region. In the Middle East, the company has 58 active licenses across its therapeutic areas of HIV, HCV, HBV, Fungal diseases, oncology, and COVID-19.

InMobi wins gold, silver, bronze MMA Smarties MENA Awards

Dubai: InMobi, a leading provider of mobile marketing and monetization technologies, won big at the MMA Smarties Awards for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named “Technology Provider of the Year” and took home gold, silver, and bronze MMA Smarties awards for its campaigns with stc pay, Unilever, McDonald’s, and Marriott. InMobi was also shortlisted across 7 categories.“InMobi is thrilled to have been recognized as ‘Techology Provider of the Year’ for the fourth year in a row and honored to have won several MMA Smarties awards with our valued clients,” says Jessica Moini, Commercial Director, META (Middle East, Turkey & Africa) at InMobi. “Smarties season is an exciting time of year for InMobi and its clients to showcase our innovative work together and we are grateful to have been recognized by the panel.”Winning campaigns included stc pay, Unilever, McDonald’s, and Marriott, in collaboration with InMobi’s platform. InMobi won awards and made the shortlist in the following campaign categories:Wins:Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLDLead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates - GOLDInstant Impact: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark – SILVERPartnerships Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVERCustomer Life-Cycle Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVERGeo Targeting: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market – BRONZEShortlists:Instant Impact: Awareness to conversion: du connects roaming business travelers with sophisticated summer campaignPartnerships Marketing: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive marketCross Platform – Digital Only: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above BenchmarkGaming, Gamification & E-Sports: “Yalla Shoot!” - Asiacell scores a golden goal for brand awareness and app engagement with World Cup gaming appProgrammatic: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive marketXR Technology – (AR/VR/MR): Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovationCustomer Experience: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark.