The ANDY Awards, renowned for recognizing exceptional campaigns that push creative boundaries to achieve groundbreaking work, has announced that Ali Rez, Chief Creative Officer at IMPACT BBDO, will assume the role of SWANA Chair for the 2023-2024 Regional Competition.This competition is unique in its approach, as it eliminates rigid categories, allowing ideas to transcend boundaries from all corners of the globe.Ali Rez stands as the most awarded creative leader in the Middle East. He currently oversees creative output for the IMPACT BBDO Group across the Middle East, North Africa, and Pakistan. In a historic achievement, he became the first jury president from the Middle East at the Cannes Lions and, in 2023, secured the Middle East's first Best-in-Show for Bravery at the ANDY Awards.Ali Rez shares his thoughts on the honour, stating: "It's an honor to serve as the SWANA chair alongside an incredible panel of jurors, all dedicated to recognizing the paramount principle in our industry: the big idea."The Regional Chairs for all areas have been announced and include:  AFRICA: Steve Babaeko, CEO & Chief Creative Officer, X3M Ideas  APAC: Tara Ford, Chief Creative Officer, The Monkeys  EUROPE: Richard Brim, Chief Creative Officer, adamandeveDDB  GREATER CHINA: Alice Chou, Chief Creative Officer, Dentsu Creative Taiwan  LATAM: Joaco Cubria, Partner & Chief Creative Officer, GUT  SWANA: Ali Rez, Chief Creative Officer of IMPACT BBDOTiffany Rolfe, Global Chair and Global Chief Creative Officer of RGA, will lead the Global Jury for her second year as Chair.The ANDY Awards Regional Competition serves as the crucial first step in a two-part vetting process. Initially, entries are reviewed free of charge by a jury representing creative leaders from the region. These jurors delve into the cultural context to assess whether the work has the potential to make a big impact and be shortlisted. Shortlisted works then have the opportunity to compete in the Global Competition in the new year.