HSBC, the British banking and financial services company, has zeroed down on Omnicom Media Group (OMG) to handle its global media. The decision was taken after a long pitch process of more than six months.The final contest for HSBC’s media rights was between OMG’s PHD and WPP’s Mindshare.OMG had earlier taken on HSBC’s account in 2018 as well, when it was a close three-way contest between WPP’s Mindshare and Dentsu’s Aegis network.The incumbent prior to Omnicom was GroupM's media agency Mindshare which had the global account for 13 years up until 2018. During PHD’s tenure as media agency, HSBC has launched campaigns such as “Vicious circle”, a tie-up with Shelter that helped homeless people open bank accounts, and “Borders”, with Richard Ayoade. Both were created by WPP’s Wunderman Thompson.HSBC periodically evaluates all marketing service suppliers to ensure that they select the best partners to maximise the effectiveness of their investment to support their strategic goals.