DAMAC Hotels, a renowned luxury Hotels & Resorts brand, has announced a strategic partnership with HPE Aruba Networking. This collaboration aims to redefine guest satisfaction by introducing cutting-edge network technology across DAMAC's upscale Hotels.Under the memorandum of understanding (MoU), DAMAC Hotels and HPE Aruba Networking are embarking on an innovative project to elevate guest experiences through advanced network solutions. HPE Aruba Networking will deploy its state-of-the-art Wi-Fi 6E and Switches to provide DAMAC Hotels' luxury portfolio guests with high-speed, dependable, and secure connectivity.A central aspect of this partnership is the implementation of Wi-Fi 6E, the latest breakthrough in wireless technology. Wi-Fi 6E offers unmatched network performance, guaranteeing guests lightning-fast internet speeds, reduced latency, and seamless connectivity. This advancement empowers DAMAC Hotels to enhance the digital experiences of its visitors, setting new benchmarks for guest satisfaction.In addition to Wi-Fi 6E, HPE Aruba Networking's Switches will play a pivotal role in optimizing network performance within DAMAC's Hotels. They are designed to deliver robust and efficient network switching, further enhancing the reliability and security of the network infrastructure."Guest satisfaction lies at the core of DAMAC Hotels' mission. We are thrilled to partner with HPE Aruba Networking to introduce cutting-edge network solutions to our luxury Hotels," stated Francis Arul, Group Chief Information Officer. "With Wi-Fi 6E and an industry leading switching solution, we are committed to providing a seamless and secure digital experience, ensuring that our residents and guests have the finest connectivity at their fingertips."Zeeshan Hadi, the Country Manager of UAE & Africa at HPE Aruba Networking, said: "This joint project with DAMAC Hotels is a great example of how to efficiently enhance guest satisfaction through top-tier network solutions. By utilizing technology that has established new standards for connectivity and security, DAMAC Hotels is reinforcing the luxurious experience the brand is known for."This collaboration marks a significant step in redefining luxury living in the real estate & Hospitality sector. Together, DAMAC Hotels and HPE Aruba Networking are elevating guest satisfaction by introducing state-of-the-art network solutions tailored to the digital needs of modern residents and visitors, setting new standards in the process.

DAMAC Group, the leading UAE-based business conglomerate, has announced the opening of DAMAC Mall, adding a new retail and leisure destination to Dubai's luxury landscape. The mall was officially inaugurated on 1 September 2023 by Amira Sajwani, Managing Director, Sales & Development, DAMAC Properties.DAMAC Mall presents an expansive 110,000-square-foot space that seamlessly integrates retail, hospitality, leisure, and entertainment offerings. The Mall is envisioned as a hub for unique shopping experiences. The mall located within DAMAC Hills features major international and local brands across various categories, including 30 retail stores and 10 F&B outlets.Commenting on the opening, Amira Sajwani, Managing Director, Sales & Development, DAMAC Properties, said: “DAMAC Mall is part of DAMAC’s growing presence in the retail sector. It underlines our keenness to provide residents seamless connectivity and easy accessibility to community and retail amenities. We are confident that the mall’s carefully curated tenant mix perfectly aligns with the preferences of our local community. DAMAC is committed to consistently improving the quality of life for our residents and transforming our communities into dynamic spaces that offer unmatched convenience and satisfaction.”The mall highlights a fusion of contemporary architecture and luxury finishes, and the individual retail outlets conform to the latest global standards of fit-out design and fittings. The ample natural lighting from the skylights gives the facility a vibrant ambience.The inaugural ribbon-cutting ceremony was followed by the opening of a sprawling 28,000-square-foot Spinneys supermarket in addition to the grand opening of Starbucks, Papa John's, Vietnamese Foodies, American Wax, Al Jaber Opticals, Al Ain Pharmacy and Lingo Play Area for children.A 9,000 square feet Fitness First gym and a dedicated 8,000 square feet MEDCARE medical facility are slated to open soon.With its unique retail mix across diverse categories that meet the requirements of a community mall, DAMAC Mall expects an annual footfall of around 1.3 million visitors. In addition to the spacious interiors, the mall has a large parking area capable of accommodating 360 vehicles.The mall's future expansion plans are currently in the design stage. The expansion is in line with the demand from retailers and the tenant mix curated and created by DAMAC, keeping in mind the needs of residents of the DAMAC Hills community and visitors.It is worth mentioning that DAMAC's portfolio encompasses several communities, each offering distinctive living experiences. Among these is DAMAC Hills, its first master community in the UAE. The well-established, self-contained community symbolises luxurious living in every sense of the word. Featuring wide-ranging amenities, including modern apartments, villas, townhouses, and luxury residences in association with world-class brands, it includes nearly four million square feet of parkland with various themed areas for relaxation and sports. Many essential everyday services are available, including food trucks, Carrefour supermarket, Jebel Ali School, and a shuttle service to the Mall of the Emirates.

DUBAI,, Dubai's DAMAC Group has purchased celebrated Swiss jewellery brand, de GRISOGONO. The brand, which filed for bankruptcy early 2020, was identified by Hussain Sajwani, Founder and Chairman of the DAMAC Group, who became the top bidder amongst several others bidding for the acquisition.Most known for its 'Creation I' necklace, which featured the largest D flawless diamond in the world and fetched a staggering $33.7 million at an auction in 2017, de GRISOGONO is a name synonymous with glamour. The jeweller has adorned many celebrities on the red-carpet including Hollywood actress Natalie Portman and supermodel Naomi Campbell."Keeping in line with our ambitions to expand our business into the luxury and high-end fashion realm, bidding for de GRISOGONO came to us naturally. A relatively young, but established brand it has immense potential that needs to be uncovered and leveraged. I believe that with DAMAC's expertise and know-how, we will be able to bring the brand to a justifiable success, by strengthening its global development and network," says Sajwani.