An exclusive seven-month agreement was established between Adform, a prominent independent advertising technology platform, and Digiseg, a global provider of cookie and ID free audience data in Saudi Arabia.Clients of Adform in Saudi Arabia will have access to Digiseg's exclusive household audience data thanks to the cooperation. Digiseg divides entire nations into neighbourhoods of 100–500 households and overlays statistical information on home type, life stage, household income, and other factors. Cookies and other deterministic identifiers like UUIDs and MAIDs are not used by Digiseg. Through the usage of this cookie-free data, advertising campaigns on channels including display, video, and mobile may be better targeted and personalised.The collaboration is anticipated to give Saudi Arabian advertisers a potent new tool to enhance their campaigns. With Digiseg's demonstrated effectiveness, brands can reach the right audiences and increase conversion rates while reducing costs.