The Emirates News Agency (WAM) has participated in the fifth edition of the World Media Summit (WMS) in the city of Guangzhou, China, with the participation of more than 450 media outlets.Themed "Boosting Global Confidence, Promoting Media Development," the 5th WMS is co-hosted by Xinhua News Agency and the provincial governments of Guangdong and Yunnan.Mohammed Jalal Al Rayssi, Director-General of the Emirates News Agency (WAM), affirmed the summit's significance as a crucial international platform for high-level exchanges and collaboration in the media field.During his participation in a seminar about enhancing global trust in media, Al Rayssi emphasised that establishing global trust for any media outlet requires a commitment to credibility in reporting facts and producing journalistic content. This commitment also involves adhering to objectivity in editing diverse media materials and disseminating them among various audiences and demographics.Al Rayssi added that the development of media institutions is linked to the rapid changes in the communication and media sector. It is also related to developing the capabilities and skills of professionals in this vital sector, especially in light of the multiple abilities provided by digital media platforms and artificial intelligence.He highlighted that WAM broadcasts its news in 19 languages and utilises social media platforms to engage with audiences. Additionally, the agency uses the "WAM News System" as an innovative internal system to manage and monitor daily media operations. Al Rayssi also mentioned ongoing developmental projects within the agency that employ algorithms and artificial intelligence for news production and digital content creation.Speaking on the significance of Global Media Congress, Al Rayssi shed light on the significance of promoting media joint action, sustaining coordination and unifying efforts in delivering media messages aimed at meeting the needs of various media institutions, developing societies, and achieving the happiness of peoples.Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, the Global Media Congress was launched from the United Arab Emirates to the world in 2022 under the theme “Shaping the Future of the Media Industry".He explained that the second edition of the Congress 2023 focused on sustainability, innovation and the latest technologies in media, sports media, as well as youth, education and the future of media. It achieved qualitative accomplishments with the participation of 160 prominent speakers in the media industry, attracting 23,924 visitors from various countries, representing a 76.5% increase compared to the first edition last year.A total of 172 countries participated in the event, including 31 countries participating for the first time, and the actual space reserved by institutions and companies reached 32,000 square meters.