Dyson is set to launch a new immersive pop-up installation at Mall of the Emirates in celebration of Ramadan and Eid for a limited time only. Customers will have the chance to explore the brand’s latest cutting-edge hair care technologies, including the newly launched Dyson Airstrait™ straightener, and receive a complimentary style by Dyson experts!Open from 5th to 14th April, the installation will be located on the ground floor Galleria of the mall (near Zara, Massimo Dutti and Starbucks). In addition to a hands-on experience with the hair care products, the pop-up will provide centre stage for personalized interactions with Dyson stylists, who will offer free hair-styling sessions using the brand’s hair care innovations. Ladies who wear a hijab can enjoy a complimentary styling session in the private area of the Dyson Demo Store on the first floor, just a stone’s throw away from the pop-up.The pop-up space will showcase all of Dyson’s iconic hair care solutions, including the Airstrait™ straightener, which recently won Product of the Year in the hairy styling tool category, the Airwrap™ multi-styler, the Supersonic™ hair dryer and the Corrale™ cordless hair straightener. With all purchases of the haircare range (Airwrap™ multi-styler, Supersonic™ hair dryer and Corrale™ hair straightener) at the pop-up, customers will receive an exclusive, limited-edition gift. Additionally, buyers can personalize their hair care product cases by having their name embossed on them.

 Dyson has announced the grand opening of its latest demo store in the popular City Centre Mirdif mall in Dubai. The new immersive store is a hub of innovation and commitment to technology, displaying the company's full portfolio of products and helping customers discover and better understand how Dyson technology works.The City Centre Mirdif Dyson demo store provides an immersive experience with its unique styling room. This is a private space where customers can feel comfortable trying any of Dyson’s haircare technology, such as the Dyson Corrale™ cordless hair straightener, the Dyson Supersonic™ hair dryer, and the Dyson Airwrap™ multi-styler. Technology lovers can seek advice from the Dyson experts on hand and explore the brand’s iconic haircare collection with ease.Visitors can shop Dyson’s innovations across all main product ranges – Floor Care, Environmental Care, Hair Care, and Wearables with the new audio range featuring the Dyson Zone™. The store allows for interactive demonstrations that bring to life the science at the core of Dyson technology. The store features a space to test Dyson’s high-performing cordless vacuums and its range of intelligent, connected air purifiers, offering customers the ultimate ‘try-before-you-buy’ retail experience.By buying directly from the Dyson store, shoppers have the chance to personalise the case of their haircare products, as well as giftwrap their purchases with exclusive Dyson-branded wrapping paper free of charge.The City Centre Mirdif demo store, located on the first floor in the home appliance area of the mall, joins Dyson’s Mall of the Emirates and Dubai Mall demo stores, as well as several Dyson demo zones in the UAE. These include The Galleria, Yas Mall, and Marina Mall in Abu Dhabi, and City Centre Al Zahia in Sharjah.

Dubai, UAE – Dyson has brought to life its pioneering haircare technologies via an interactive 3D billboard located in Downtown Dubai, for the first time globally.Specially designed to show the intricate and pioneering technologies within Dyson’s revolutionary haircare innovations, the digital display in Dubai will be the first 3D billboard from Dyson globally, showing the importance of the UAE market for the brand.Located above CZN Burak Restaurant on the Boulevard next to the Dubai Mall, the 3D advert will be on display until 30th November allowing for customers to experience Dyson’s haircare product ranges in virtual reality. Some of the products on display include the industry-leading Dyson Airwrap™ multi-styler, SupersonicTM hair dryer, and Corrale™ straightener, all in the limited edition Vinca Blue & Rosé colourway.The 3D billboard comes as Dyson has recently committed to investing half a billion GBP to expand and accelerate its research and technology development across its beauty portfolio, announcing plans to launch 20 new beauty products in the next four years.