In celebration of International Women's Day, Mercedes-Benz has unveiled a captivating campaign spotlighting the remarkable journeys of three extraordinary women: Aya Jaff, Dalad Kambhu, and Alexandra Straßburger. Through cinematic short portraits and captivating narratives, the campaign, titled "Be one of many," aims to inspire women to pursue their dreams fearlessly, regardless of societal expectations or stereotypes.Aya Jaff, an accomplished author and entrepreneur, shares her inspiring story of breaking barriers in the tech industry. Hailing from Iraq and later settling in Nuremberg, Jaff's passion for technology led her to found successful startups and become a leading figure in the entrepreneurial world. Her journey serves as a testament to the power of determination and resilience.Dalad Kambhu, the head chef and owner of the renowned "Kin Dee" Thai restaurant in Berlin, represents perseverance and passion. Despite lacking formal culinary training, Kambhu's love for cooking propelled her to the top of the gastronomy scene. From her upbringing in Bangkok to fulfilling her dream of opening a restaurant in Berlin, Kambhu's story embodies the spirit of resilience and innovation.Alexandra Straßburger, Director of Global Sales Operations at Mercedes-Benz, exemplifies leadership and diversity in the corporate world. Starting as a trainee in 2002, Straßburger's journey within the company showcases her commitment to excellence and continuous growth. With a focus on fostering diversity and embracing different perspectives, Straßburger inspires others to pursue their passions unapologetically.The campaign underscores Mercedes-Benz's commitment to promoting diversity and equal opportunities. Through initiatives aimed at increasing the representation of women in senior management positions, the company aims to create a more inclusive corporate culture. By 2030, Mercedes-Benz aims to have 30 percent of women in senior management roles globally, reflecting its dedication to gender equality and empowerment.As the campaign unfolds on social media platforms and mercedesbenz.com, viewers are invited to embark on a journey of inspiration and empowerment. Through captivating visuals and compelling narratives, "Be one of many" celebrates the resilience, creativity, and ambition of women around the world, reaffirming Mercedes-Benz's commitment to driving positive change and championing diversity in all its forms.Credits:• Agency & postproduction: team x• Production company: Katja Rivas Pinzón• Director: team x• Music: amp music
