Intigral, the media arm of stc Group and MENA region’s leading provider of digital entertainment, announced its strategic partnership with Bedaya TV, a socially-oriented Saudi channel dedicated to producing reality TV shows and promoting local content and talent. Bedaya TV is one of the largest Arabic channels in terms of television production and is widely acclaimed for its community reach and popularity among audiences in Saudi Arabia and the Gulf countries.Through the new partnership with Bedaya TV, Intigral emphasizes its strategy to offer users more viewing options and make all their favorite content accessible through one easy-to-navigate platform. This collaboration builds upon Intigral's commitment to empowering local talent and developing the Saudi digital entertainment sector while cementing its position as a digital entertainment leader in the MENA region.Leveraging its investment in an innovative suite of top-rated services, and strategic partnerships, Intigral harnesses the power of its aggregator platform, stc tv, to customize the viewing experience to match the individual preferences of each viewer. This customer-centric approach guarantees that subscribers enjoy a personalized and seamless entertainment journey.Commenting on the partnership, Intigral’s CEO Makus Golder said, “We are thrilled to collaborate with Bedaya TV in our shared mission to empower and promote Saudi talent and contribute to the growth of a sustainable and vibrant ecosystem for content creation in the Kingdom. This strategic partnership resonates with our strategy and the exceptional value our platforms bring to all stakeholders, including our business partners and end users. Intigral strives to captivate and delight viewers with its top-tier offerings, providing businesses with comprehensive solutions to deliver unparalleled digital entertainment experiences to their customers. By seamlessly integrating our platforms’ cutting-edge solutions and extensive content library, we empower businesses to elevate customer engagement and foster growth within the rapidly evolving digital landscape.”On his part, Bedaya TV Chairman Ibrahim Alshehri said: “We’re pleased to join forces with Intigral to provide exceptional digital entertainment and enhance customers' experience. Bedaya TV and Intigral are committed to empowering Saudi talent to indulge in captivating experiences that transcend boundaries and ignite their imaginations. Our objective is to deliver quality content that brings entertainment and joy to a wide-ranging audience, and stc tv allows us to reach the most relevant segment of video streamers in KSA”Intigral's master aggregator approach ensures a seamless digital experience supported by an industry-leading streaming service. By aggregating and curating top regional and global content, Intigral provides audiences across the region with a streamlined entertainment experience over a single platform with one account and a single bill.With a team of over 200 OTT experts and an impressive portfolio of more than 30 global content partnerships, Intigral has solidified its position as the preferred content streaming partner for telecom operators across the MENA region.

Intigral’s CEO, Markus Golder was the recipient of one the top accolades at this year’s BroadcastPro ME Summit, ‘The OTT Executive of the Year, 2022’ award.The luxurious awards gala, attended by over 230 industry innovators and change-makers, celebrated a year of achievements, that culminated in the 12th edition of the BroadcastPro Summit that brought together the best minds in the industry to collaborate, refine and inspire the way forward to unlock the full growth potential within the sector throughout the GCC. Golder, one of the featured panelists at the summit, expressed his enthusiasm for receiving the prestigious accolade: “I am deeply honored to be recognized as this year’s OTT Executive of the Year. This award represents the hard work and dedication shown by all Intigral’s team members who came together during a very challenging yet exciting period to achieve this fantastic accolade. I am extremely proud of what we have accomplished in our endeavors to enhance the digital entertainment industry, guided by our customer-centric approach and embedded in the wonderfully unique Arabic culture.”Intigral took part as the ‘Strategic Partner’ in this year’s summit that brought together the stalwarts of the industry as well as promising new entrants to discuss and analyze current trends, share their experiences, and offer insights that will ultimately shape the future of the digital entertainment sector. The company has achieved significant success, as seen by its sweeping expansion into eight major markets in the region with its premium OTT platform Jawwy TV.Setting the stage for more exciting developments to come, Intigral has leveraged the vast digital nationwide transformation driven by Saudi Vision 2030 to deliver a seamless and personalized experience to its subscribers. The Jawwy TV platform has delighted viewers across the MENA region with its super aggregator strategy to curate high-quality content through partnerships with globally renowned providers such as MBC, OSN, STARZPLAY, Wide Khaliji, Shahid, and Discovery, offering customers access to over 200 Live TV channels and more than 28,000 Video on Demand (VoD) Arabic and Western titles.As one of the few companies in the region capable of delivering the latest advancements in streaming technology, Intigral has emerged as a leading challenger brand in the industry, captivating audiences and enabling them to access the Jawwy TV platform anywhere, on any device and all in one place.