Fintech player Geidea has inducted three industry leaders to its team in Saudi Arabia. The announcement reflects Geidea’s commitment to spearheading fintech innovation with seasoned talent and re-enforces the Kingdom of Saudi Arabia as its core market.Abdulmalik AlSheikh, (pictured above), is appointed to the board of directors at Geidea in Saudi Arabia as an independent member. AlSheikh brings to Geidea more than 30 years of ground-breaking leadership experience in finance, technology, and innovation. He played an instrumental role in driving the development of the Saudi financial system, in particular the national payment ecosystem since established by the Saudi Central Bank. Moreover, he took an active role throughout his career in various working groups linked to the G20, the International Monetary Fund, and the World Bank.Ziyad AlEisa is appointed to the Geidea board of directors in Saudi Arabia and as the CEO of Geidea in Saudi Arabia, one of the three markets where the company operates and assumes a leading position in both market share and innovative product offering. Mr ALEsia is a results-driven business leader with a forward-thinking approach demonstrated through a long track record working in various entities, such as the Saudi Central Bank, Alrajhi Bank, and the Saudi Investment Bank (SAIB). In earlier times, Mr AlEisa served as the CEO of Neoleap as well as the CEO of Bayan Credit Bureau, a Saudi Central Bank-regulated company offering integrated corporate credit reporting services in Saudi Arabia.Omar Yassine has been appointed as a senior advisor to the Executive Chairperson of the board of directors at Geidea. He has a wealth of professional experience at leading financial institutions in Saudi Arabia. He has developed a strong track record in digital transformation, strategy development, profit maximization, and business transformation. Most recently, Mr Yassine was the CEO of Digital Ventures and Payments at the Saudi National Bank (SNB), where he worked for more than 14 years, assuming various leadership roles, including Group Chief Digital Officer, Head of Retail Banking, and Head of the Remittance Division.Abdulla AlOthman, Founder and Executive Chairperson of Geidea, expressed his enthusiasm for the new appointments, saying, "Our roots in Saudi Arabia have always been a source of strength and inspiration, propelling us to lead innovation and disruption within the fintech sector. Welcoming Abdulmalik AlSheikh, Ziyad AlEisa, and Omar Yassine to Geidea marks a significant milestone in our journey. Their extensive experience and visionary leadership are perfectly aligned with our mission to revolutionize payment technology, making it more accessible, affordable, and intuitive for all clients. As we continue to expand our reach and impact, I am confident that their contributions will enable us to achieve unprecedented success, both in Saudi Arabia and internationally."

Geidea, a leading fintech company in the region, has announced its participation in the 2022 ‘Techne Summit’ in Alexandria as part of its commitment to unleashing SME success and participation in the digital economy by widening access to digital payment solutions.The Techne Summit is one of the world’s biggest multi-industry-focused investment and entrepreneurship events, bringing together technology startups, fintech companies, investors, and some of the world’s most influential fintech innovators.As a market leader in the Saudi market with a 75% market share, and as considered the fastest growing payment services provider in Egypt. Geidea attended the summit to discuss the latest fintech solutions and to encourage investment and support for entrepreneurs and emerging companies in Egypt.Geidea’s presence in Egypt has gathered pace since it entered the market in 2021. In a little over a year, the company has served a growing network of more than 40,000 merchants.Ahmed Nader, Country General Manager at Geidea Egypt, said: “Our attendance at Techne Summit 2022 aligns not only with our mission to unleash the potential of the digital economy in Egypt but also with the Government of Egypt’s ICT 2030 strategy to transform the nation into a digital society. As one of the MENA region’s largest and most recognizable fintech innovators, Geidea is working closely with players across the Egyptian economy to widen access to enabling technologies and unleash success for entrepreneurs in every industry sector.”As part of its work at Techne Summit 2022, Geidea presented its full range of payment solutions and products to entrepreneurs and emerging companies, as well as discussed, the latest solutions and technologies in the world of financial technology.Ahmed Magdy, Commercial Director at Geidea Egypt, said: “We fully endorse the strategies of the Egyptian state in its bid for digital transformation and look forward to partnering with all government, private institutions & banks in the pursuit of an inclusive digital economy and greater financial inclusion. Geidea’s payment solutions and technologies are perfectly placed to enable Egyptian customers to conduct any financial transaction in just seconds and help merchants across the country to conduct more business in less time.”Magdy continued: “We aim to reach a community of the 3.4 million micro-enterprises, in addition to thousands of medium-sized enterprises. Our goal is to help them grow their businesses, achieve their aspirations and integrate them into the digital transformation process.”Magdy also welcomed cooperation with the Egyptian government in the digital transformation process and stressed that the environment for investments in Egypt is very encouraging, adding that the steps the Egyptian government has been taking make the electronic payments market ‘a very promising one’. He described the fintech technology market in Egypt as ‘very attractive for investments and one that is open to all companies.’