HP's gaming brands, Omen and HyperX, have entered a global partnership with Riot Games, the developer of popular titles like League of Legends and Valorant. This partnership signifies a strategic collaboration aimed at enhancing the gaming and esports experience globally. HP will serve as an official technology partner for Riot Games. This means that Omen and HyperX will have the opportunity to connect with Riot's extensive player base by providing them with cutting-edge hardware and technology solutions.The collaboration will extend beyond technology, as the three brands plan to work together on co-branded marketing campaigns. These campaigns will likely aim to engage and attract the gaming community, leveraging the popularity of Riot Games' titles like League of Legends, Valorant, and Teamfight Tactics.HP's gaming brands, in conjunction with Riot Games, will collaborate on developing new gaming products and technical innovations. This could lead to the creation of specialized gaming hardware designed to enhance the gaming experience for players.Omen and HyperX will actively support Riot Games' esports events, including LoL Esports, VCT (Valorant Champions Tour), and TFT (Teamfight Tactics) Esports. This support will manifest through various touch points, including digital and on-site event activations, fan engagement activities, and branded segments, as well as product placement during competitions.In 2024, Omen and HyperX will provide their gaming PCs and monitors to outfit all Riot Games Esports global events across LoL Esports, VCT, and TFT Esports. This ensures that these events will be equipped with top-of-the-line gaming technology for players and spectators alike.Josephine Tan, Senior Vice President & Division President of Gaming at HP Inc., expressed excitement about the alliance, emphasizing the combination of cutting-edge technology with Riot Games' player-focused approach to deliver unparalleled gaming experiences.John Needham, President of Esports at Riot Games, highlighted the company's commitment to being the most player-focused gaming company globally. He sees the partnership with HP as a means to further enhance the gaming experiences offered to players.This partnership not only solidifies HP's presence in the gaming industry but also showcases a commitment to elevating the gaming and esports experience for a global audience through a combination of advanced technology, marketing efforts, and event support.

 HP announces new leaders in the Middle East and Africa region:Ertug Ayik is appointed Managing Director of HP business in the Middle East and Africa regions. Ertug joined HP 25 years ago and during his career has held various executive positions covering sales and marketing in company’s computing and printing businesses. In an extremely dynamic, constantly changing, and competitive sector, he has worked on building teams and strategies to embrace technologies both in personal and commercial environments. After being the General Manager of HP in Turkey, he moved to Dubai in 2015 and most recently successfully lead Print Business in the EEMEA region (Eastern Europe, Middle East & Turkey, Africa).Ertug holds a Bachelor’s degree in Electrical & Electronics Engineering and an MBA from Bosphorus University, Turkey.Peter Oganesean is appointed Managing Director of HP Middle East. Peter joined HP in 2005 and since then has been working in different leadership roles out of the UAE. Over the last 10 years Peter acted as Managing Director of HP UAE & East Africa and his most recent role was Head of Print for Middle East, KSA and Turkey.Peter holds a BS in Finance from Academy of Economic Studies of Moldova, he also did an Executive Education program from Stanford University Graduate School of Business in California, US.Both IT veterans are located in Dubai, UAE.