Edelman has appointed Marie Claire Maalouf as the new EMEA Chief Creative Officer, following the departure of Mattias Ronge and Stefan Ronge. Maalouf, who previously served as the Middle East Chief Creative Officer at Edelman, will lead the agency's creative output across 13 markets in EMEA, including brand marketing, digital, influencer and entertainment, and will be based in the UAE.
Throughout her career, Maalouf has been recognized for her work on impactful campaigns, such as 'Despair No More' for Tena, which aimed to redefine menopause for women in the Middle East. She has received numerous awards for her creative work, including Cannes Lions, The One Show, Caples, Clio Awards, LIA Awards, Dubai Lynx, D&AD, ANDYs, Warc, and Effies.
Judy John, Edelman Global Chief Creative Officer, expressed her excitement for Maalouf's appointment, stating that she is confident that Maalouf's leadership will elevate the agency's work in the EMEA region.
Maalouf expressed her enthusiasm for joining Edelman, stating that she was inspired by the agency's mission to build actionable brands through trust and the opportunity to work with a team of passionate creatives.
AJ Hesselink, EMEA Chief Executive, expressed gratitude towards the outgoing co-chief creative officers and welcomed Maalouf's appointment, stating that she has already made a significant impact on the agency's ability to win new clients and produce important work.
