Communications firm SKDK has elevated Jasmine Hooks to COO. In this new role, she will be overseeing the agency's daily operations.
Jasmine Hooks, who has served as SKDK's deputy COO since 2021, has been promoted to Chief Operating Officer. In her previous role, she spearheaded initiatives in HR policy development, contract management, internal communications, employee relations, and talent acquisition. She takes over for Jacqui Newman, who is departing SKDK to pursue a new opportunity.
“Jasmine's expertise and leadership have been invaluable to SKDK. Today, as we announce her promotion to the role of COO, we are deeply honoured to welcome her to the leadership team. In doing so, Jasmine becomes one of the few women of colour to helm operations at a major communications firm, a milestone we celebrate with pride,” said Doug Thornell.
Prior to her tenure at SKDK, Hooks functioned as the Chief Operating Officer within the administration of Illinois Governor J.B. Pritzker. In this role, she oversaw the state's efforts in combating the COVID-19 pandemic, crafted an inclusive framework for diversity, equity, and inclusion (DEI), and implemented numerous policies and protocols statewide. Additionally, Hooks played pivotal roles in various capacities during the Pritzker campaign. A native of Chicago, she is an alumna of Marquette University.
“I am deeply honoured to step into the COO role and immensely grateful for the trust and confidence placed in me during this new era at SKDK. I am energized by the opportunity to provide hands-on leadership in all operational facets, ensuring we continue to always put our best forward—for our staff, those clients that rely on us, and all of our external partners,” said Jasmine Hooks.
SKDK has offices in Washington, D.C., Los Angeles, New York City, California, etc.
