Jaideep Manchanda, a seasoned marketing and media professional with over 17 years of experience, is set to bring his wealth of expertise to Adfactors PR as the newly appointed Vice President Digital.
With a proven track record spanning various leadership roles in digital marketing and brand management, Jaideep has consistently delivered innovative marketing solutions and spearheaded successful campaigns, consumer research, events and activations across digital and offline channels for B2B and B2C brands.
Graduating with an MBA in Marketing from IIM Lucknow, Jaideep has held key positions in renowned organizations, showcasing his strategic acumen and deep understanding of the media landscape. Notably, he spent significant years at Bennett Coleman & Co., where he served as the Brand Head for The Economic Times’ new initiatives, driving go-to-market strategy for ET's podcast product- The Morning Brief and overseeing a team dedicated to monetizing ET’s content through various platforms.
During his tenure as Brand Solutions Head for Economictimes.com B2B Business at Times Internet Limited, Jaideep worked to drive the revenue mandate by conceptualization and delivery of digital brand solutions for B2B clients.
Previously, he was also responsible for GTM strategy of Economictimes.com main website while owning the positioning, communication strategy, partnerships & alliances for the brand, and launching brand campaigns targeting students, women audience, MSMEs etc. ET India Inc. Boardroom, ET Campus Stars and ET Prime Women Leadership Awards are some of the successful initiatives that he launched, scaled and monetized during his tenure.
Prior to his corporate roles, Jaideep co-founded a digital marketing company and scaled it while keeping it profitable and bootstrapped. He worked with clients across Fintech, Edtech, Ecommerce, Gaming, Real Estate etc while advising them on customer acquisition and retention through performance marketing across display, email, adwords, social media and programmatic channels.
Jaideep started his career as a consultant with IBM’s Strategy & Change practice and was a key member of IBM’s APAC marketing leadership team that was responsible for execution of marketing programs for demand generation and sales growth.
Throughout his career Jaideep has worked in turn-key marketing roles that created a direct impact on top-line while winning accolades and awards.
In his new role at Adfactors PR, Jaideep is poised to leverage his extensive experience to drive digital strategies for Adfactors’ existing clients and further elevate the agency's offerings and solidify its position as a leader in the industry.
