Recently, Meta, the parent company of Facebook, decided to give Facebook a makeover by changing its logo’s color The social media giant claims that this transformation is all about giving Facebook's iconic blue color a more confident expression.
Meta has incorporated a more confident expression of Facebook's core blue color to make it more visually accessible in the Facebook app and provide a stronger contrast for the "f" to stand apart. The brand has also redesigned the wordmark and logo to create a consistent treatment using Facebook Sans, their custom typeface.
In addition to the logo, Facebook has also revealed a new color palette. Blue remains the foundation color, but the brand has added a range of secondary blues to create a stronger distinction for Facebook.
However, if you’re expecting a brand-new look for Facebook, you’ll be highly disappointed. The new design and logo have made people confused, everyone is discussing the design details, color palettes, and contrast ratios, as they are not as such noticeable.
To sum it up, Meta's logo changes are far more than a surface-level makeover. They reflect a strategic approach to branding and marketing.
In a blog post, Meta also hinted that Facebook's design will continue to evolve in the future to meet people's needs and make it easier to explore and connect around audiences' interests.
