Clubhouse re-invents itself with ‘Chats’

Adgully Bureau |

Clubhouse, a social audio platform, is evolving itself, with its new voice-only group messaging called ‘Chats’. Clubhouse had lost its appeal among users after a meteoric rise during the Covid-19 pandemic. With the launch of ‘Chats, they are looking to make a comeback, trying to be "more of a messaging app". 

With this feature, Clubhouse aims to make it 100x easier for users to be with friends throughout the day, bump into friends unexpectedly, and get to know new friends through your existing friend groups – even if they don’t have many friends on Clubhouse or so much time to spare.

According to the company, a Chat is a voice-only group chat with your favourite people. In their blog post the company says: “It’s like a Clubhouse room, but it takes place asynchronously, so you can drop by and chime in on your own time. With Chats, you can push to talk, listen at 2x, tap to skip, swipe to the next Chat, and slide into your friends’ VMS to chat privately. They’re designed to be fast, fun and personal.”

Although live audio rooms will continue to exist on Clubhouse, chats may encourage users to check in more frequently to hear from their friends rather than whoever is hosting a live conversation at the time.

Unlike iMessage, Clubhouse transcribes these voice messages. Chats can be set as friends only, or friends of friends. 

The platform is available now on iOS and Android. It aims to be like a messaging app and be more social than other messaging apps. Chats are much faster than text, where groups can share more stories and more off-the-record stuff that they would never spend the time to type up.