Sharjah Media City (Shams) launches new ‘Discounts Programme

DUBAI: Sharjah Media City (Shams) launched an exclusive ‘Discounts Programme’ for its licensed companies, offering them a range of rewarding discounts and incentives, with the aim of improving their experience and offer them added comfort.Shams offers a wide range of commercial activities for entrepreneurs wishing to embark on their journey from the United Arab Emirates. The free zone constantly seeks to support and inspire entrepreneurial businesses and accelerate their growth, by providing an enabling environment for innovators to live, learn, and work.“Sharjah Media City always strives to improve experiences for its licensed companies and build a build a healthy, sophisticated community that encourages lifelong learning,” said Shihab Al Hammadi, Director of Sharjah Media City (Shams). “And with that in mind, we are delighted to launch the new ‘Privileges Discounts’, which provides our members with a range of incentives for them and their families, and we invite them to take advantage of the programme, which we will be updating periodically with more features.”The list of benefits provided by the new programme includes the ‘Waffer’ programme, an initiative launched by the Government of Sharjah, which offers users discounts and privileges at various suppliers in addition to popular entertainment destinations.Among the new benefits that Shams provides to its entrepreneurs and their families are discounts of up to 50% on tuition fees at Skyline University College in Sharjah, which offers various programmes in business administration and information technology that are fully accredited by the UAE Ministry of Education. The college also offers various bachelor’s and master’s degree programmes.Furthermore, individuals who have a Shams Community membership card can enjoy offers on various lifestyle experiences, including discounts at Al Fayy restaurant, located within Sharjah Media City and renowned for serving a variety of international dishes in a breath-taking atmosphere, as well as discounts on Shams gym membership fees.Shams provides its members with a range of benefits, such as affordable costs for establishing companies, 100% ownership for foreign investors, the ability to allocate up to 12 visas for a joint office space, procedures for registering a company fully online with an easy and simple process. Members can also enjoy the benefits provided by the Shams Business Centre, which include multiple office spaces available for rent, meeting rooms, and a specialised training hall.Within its strategic plan, Sharjah Media City (Shams) is looking forward to providing more features and services and expanding the scope of facilities for its members by concluding more effective partnerships and obtaining other facilities to contribute effectively to supporting entrepreneurship.

5 reasons why Dubai is the best city for startup networking in 2023

Dubai, UAE — With the world gradually recovering from the COVID-19 pandemic, entrepreneurs and startups are seeking new opportunities and connections to expand their businesses. In this regard, Dubai has emerged as one of the top cities for startup networking, offering an ideal environment for growth and development. As per the report by The Dubai Chamber of Digital Economy and Entrepreneur Middle East, startups located in Dubai raised a remarkable 96% of all funds raised in the UAE since 2017, highlighting Dubai's position as the go-to destination for fundraising for startups in 2022.Here are five reasons why Dubai is the best city for startup networking in 2023:1. Strategic Location: Dubai's location at the crossroads of Europe, Asia, and Africa makes it a vital hub for startups looking to expand their reach and connect with potential customers and partners from around the world. It offers a unique advantage to entrepreneurs who want to tap into various markets and grow their businesses globally.2. Business-Friendly Policies: The Dubai government has implemented several business-friendly policies and initiatives that create a conducive environment for startups. These include tax exemptions, streamlined business registration processes, and incentives for startups to thrive. Alongside this, the government permits the creation of businesses owned by foreign entities, allowing people across the globe to operate a company in Dubai. According to Dubai’s Department of Economy and Tourism, the government is seeking 30 startups that aspire to reach unicorn status by 2030. The D33 economy plan prioritizes the growth of startups, and Dubai is actively identifying and supporting them.3. Access to Capital: Dubai is home to a diverse range of venture capital firms, angel investors, and other sources of funding for startups. This abundance of funding options makes it easier for entrepreneurs to raise capital and launch their businesses. A report by The Dubai Chamber of Digital Economy and Entrepreneur Middle East states that as of the end of October 2022, startups based in Dubai had raised more than $2 billion in funding, which constitutes the majority of the country's total fundraising of $2.5 billion.4. Supportive Ecosystem: the city’s startup ecosystem is thriving, with a plethora of resources and support available to entrepreneurs. The government has established several initiatives and organizations to provide access to funding, mentorship, and networking opportunities for startups.5. Startup Events and Conferences: the emirate hosts several startup events and conferences throughout the year, providing numerous opportunities for entrepreneurs to showcase their businesses, network with other startups and investors, and gain valuable insights and knowledge from industry experts. One of the most popular is STEP Conference, the event that brings together startups, entrepreneurs and investors from the Middle East and North Africa region. It features workshops, panel discussions, and keynote speeches on topics such as fintech, e-commerce, and marketing."Dubai is quickly becoming a hub for startups and entrepreneurs, and we're thrilled to be a part of this exciting community,"said Alex Galtsev, CEO of Realiste, a proptech startup that develops AI-based products for real estate investments. "The city's strategic location, supportive ecosystem, and business-friendly policies make it an ideal place for us to grow our business and connect with other like-minded individuals and organizations."Realiste is committed to driving innovation and growth in the real estate industry and promoting diversity and inclusion in the tech sector. The company's goal is to build the first real estate exchange that can help to identify the most profitable options in the market, allow for online purchases within seconds directly from developers, and manage all purchased assets in one place. In 2022, Realliste was recognized as the leading artificial intelligence startup in the UAE.

MEDIA Tales & Heads appointed by Lega Serie A for Middle East Communications

Dubai: Tales & Heads, the UAE-headquartered marketing and communications agency, has been appointed by Lega Serie A, Italy’s premier professional football league, for its Middle East communications brief following a competitive pitch. The partnership – which coincides with the opening of Serie A’s first office in the Middle East and North Africa (MENA) region in Abu Dhabi – is set to bolster the league's presence in the region, foster closer relationships with fans, and create new opportunities for collaboration with local and regional partners.Tales & Heads, which specialises in strategic consultancy and creative storytelling, will be responsible for managing corporate communications for Lega Serie A Middle East, in addition to consumer, CSR and stakeholder communication campaigns. The agency will work closely with the brand’s global teams to ensure that communications efforts are aligned with the league’s overall strategy and business objectives.Commenting on the appointment, Alfonso De Stefano, Managing Director MENA at Lega Serie A, said: “Partnering with Tales & Heads will help us boost our communications and PR activities in the region. The agency’s campaign-based approach, coupled with its in-depth understanding of the region, make it the ideal partner for our brand. The Middle East is a crucial market for us, with a deep passion for football and a growing interest in the Italian game. As we open our MENA headquarters, this partnership will enable us to strengthen our presence in the region and engage more effectively with fans and stakeholders."Margaret Flanagan, Co-Founder at Tales & Heads, said: “Italian football has a unique appeal in the Middle East, and it’s a rare privilege to be able to work with one of the most prestigious leagues in the world. There is huge potential for Lega Serie A to connect on a deeper level with fans in the region, with a particular focus on Gen Z populations, both male and female. We look forward to working with the Serie A team in to create impactful campaigns that are driven by insight; connecting with audiences across the region in ways that are culturally relevant, human and memorable.”Abu Dhabi Media and Starzplay hold the exclusive streaming rights for Serie A matches in the MENA region, covering more than 20 countries including the UAE, Saudi Arabia, Egypt, and Morocco.

Ajman Chamber holds seminar on AI and Its Impact on economy

Ajman: H.E. Abdullah Al Muwaiji, Chairman of the Ajman Chamber of Commerce and Industry (ACCI), confirmed that the interest of the UAE in employing Artificial Intelligence (AI) and accelerating the pace of benefiting from its technologies will be directly reflected in the growth of the economy, the volume of trade, and the enhancement of investment attractiveness by increasing productivity through faster and more accurate data analysis, and saving time and effort in accomplishing tasks in addition to developing government services in general and improving the quality of life.He said that during a seminar entitled "AI and Its Impact on the Economy", in the presence of H.E. Dr. Amna Khalifa Al Ali, Board member of the Ajman Chamber and Chairwoman of the Ajman Business Women Council (AJBWC), H.E. Salem Al Suwaidi, Director-General of the ACCI, the Ajman Chamber's employees.At the beginning of the seminar, Abdullah Al Muwaji welcomed the attendees, explaining that the seminar aims at enhancing awareness among the Ajman Chamber's employees of the importance of technology and its applications in the economic, commercial, and investment fields, in preparation for enhancing their knowledge about benefiting from AI techniques and providing proactive value-added services that serve the business society in Ajman.The Seminar dealt with the AI nature as it is "a revolution in computer science and technology, and it can be used in many fields to improve human life and develop societies," pointing to the diversity of its uses and utilization in various fields, including "industry, e-commerce, banking and insurance services, transportation, logistics services, and other fields.”The Seminar reviewed advanced AI technologies and their contribution to attracting direct investments by analyzing economic and trade data and predicting future trends for economies, as well as improving industrial processes and increasing productivity, in addition to integrating innovation, research, and development and benefiting from them in the economic sector in general, which increases the attractiveness of countries using these technologies as an ideal destination for investment.The attendees were briefed on the AI impact of artificial intelligence on the Industrial Revolution 4.0 (4IR) as the driving force and key driver for future industries, and on the diversity of its uses in growing industrial production, controlling automated processes, reducing costs, and improving quality.The Seminar also discussed the risks of using AI technologies, including increasing unemployment rates, increasing gaps between countries, and security and privacy by collecting and using the data of individuals and institutions.The Seminar recommended the need to take the necessary measures to achieve a balanced and orderly use of AI in a manner that preserves economic, social, and environmental interests, and protects individual and moral rights.

UAE ranks 10th globally in Nation Brand Strength index

Dubai: The UAE has preserved its global leadership in the Nation Brand Performance Index, maintaining the first place globally for the second year in a row. The UAE ranked 10th globally in Nation Brand Strength index and 16th globally and 1st in MENA in Nation Brand Value index.Issued by the world's leading brand valuation consultancy "Brand Finance", the index surveyed more than 100,000 people from 121 countries.His Excellency Saeed Al Eter, Deputy Minister of Cabinet Affairs for Strategic project, Chairman of the UAE Government Media Office, said that the development of the UAE is always supported by a strong and established global brand identity that reflects that ambitions of our leadership, to reach the top in all indicators.His Excellency added: “The UAE’s soft power consolidates the country’s leading position in various fields and sectors, including economy, space, tourism, advanced technology and culture.”Saeed Al Eter noted that the UAE’s leading position in the indices of the Brand Finance Report 2023, comes after surveying opinions of over 100,000 people from 121 countries.Nation Brand PerformanceThe UAE ranked first globally in Nation Brand Performance for the second year in a row, achieving 83.5 points. Many reasons stand behind the UAE achievement, including its strategic location as a destination linking Asia, Europe and Africa, its strong financial solvency, and its continued success in implementing economic diversification policies.UAE ranks 10th globally in Nation Brand StrengthThe UAE ranked 10th in the Nation Brand Strength scoring 78.4 points out of 100. This was supported by the growth of its soft power at the global and regional levels, especially after its remarkable performance in the fields of international relations and good governance.The strong economic performance in all sectors contributed to the UAE's attainment of advanced ranks in main and sub-indicators, as the gross domestic product (GDP) continues to grow in 2022, in addition to high foreign trade volume. The country's ability to attract foreign direct investment (FDI) from many countries of the world has also increased.Nation Brand ValueThe UAE ranked 16th globally and 1st in MENA region in the Nation Brand Value index. The UAE enhanced its position as and most valuable country brand in MENA in 2023 with a Nation Brand Value worth AED3.540 trillion ($957 billion).The strong performance of the UAE economy during the last period contributed to the increase of the Nation Brand Value, especially with the projections of the UAE Central Bank that the economic growth rate for the year 2022 will reach 7.6%, the highest in more than a decade.The various oil and non-oil economic sectors have also achieved strong performance during the past year, especially the tourism and hospitality, real estate, transportation, and industry sectors, in addition to the large number of encouraging legislations to promote sustainable growth.

Digital Qube launches

UAE: Digital marketing company Digital Qube launches from its new office in Yas Creative Hub in Abu Dhabi.Yas Island has become a global destination, with US actor Kevin Hart appointed as Chief Island Officer reflecting the fast-growing global interest in the entertainment island of Abu Dhabi and the Middle East. With many new, exciting projects being built on the island, from SeaWorld to stunning sea view property developments, Yas Island is fast becoming a household name on the international map.CEO of Digital Qube, said, “We are excited to be growing our digital marketing business from our new base in Yas Creative Hub. Opening our new offices here is in line with our vision to assist companies in Abu Dhabi and the world to run entire digital programmes from start to end.”Set up by one of Abu Dhabi’s Leading Women Entrepreneurs <2>, Digital Qube offers clients a suite of digital services, including digital transformation, talent management, and training in digital marketing for individuals and businesses. This expansion complements the existing services of digital marketing strategy, branding, social media, website creation, content writing and PR.“Digital Qube is here to help Yas Island and the GCC expand, which is exciting,”“Our aim is simply to help our clients deliver projects swiftly in the digital world. At the heart of everything we do is a desire to create seamless and exceptional digital experiences for our customers and clients.”Brilliant marketing and outstanding digital capabilities are key to a flourishing, evolving business.Yet Arabian Business reported that “70 percent of business leaders in the Middle East said the shortage of essential digital skills is a business threat”.Therefore, Digital Qube is training and building a highly qualified team of experts.” Digital is no longer simply a department – it’s an entire operating system. We help companies harness their digital potential.”The team is currently working with some of the leading brands in the UAE as well as international names, SMEs and startups. Projects vary from designing new websites to creating dynamic new marketing or digital transformation strategies.“Our mantra is quality, agility and speed,” Rosie Seldon, CEO said. “Things move at breakneck pace in the digital world, and supporting the biggest brands is often a question of being faster and smarter; with the strongest teamwork, communications and project management skills. Solving problems is integral to what we do. We think of a business like a Rubix cube – manipulate one element, and it will change the structure on all sides. We assess a company’s digital processes from all angles to truly deliver digital transformation.”A certified Google trainer, Rosie Seldon worked in digital marketing for giants including HSBC and Lloyds Bank in London prior to moving to the UAE. The experience of working on million-dollar digital transformation projects in London highlighted the importance of creating a strong, positive digital experience for customers, building all-round strategies that deliver measurable results, and of creating a strong team that puts clients first.“Digital Qube is built on talented specialists working together as a team,” Rosie said. “It’s essential to me that clients find our team highly responsive, a joy to work with – and that we overcome the many challenges to get the projects delivered!”

UAE participates in education technology exhibition in London

United Arab Emirates: The UAE took part in the education technology exhibition and conference – the British Educational Training and Technology Show – (Bett) held in London from 29 to 31 March. The UAE team highlighted the country’s technological programmes and initiatives aimed at boosting the educational system and reviewed the latest cutting-edge educational technology (EdTech) solutions.His Excellency Dr. Ahmad Belhoul Al Falasi, Minister of Education, headed the UAE’s delegation to Bett, which included His Excellency Dr. Hassan Hassan Al-Muhairi, Assistant Undersecretary for the Curriculum Sector, along with senior officials in the education sector. The UAE pavilion included a number of the Ministry of Education's partners, namely the United Arab Emirates University, Khalifa University, University of Birmingham Dubai, Sharjah Private Education Authority, Higher Colleges of Technology, United Educational Publishing, the Mohamed bin Zayed Award for Best Teacher, Emirates Airlines, Emirates ICT Innovation Center, and Emirates Schools Establishment.His Excellency Dr. Ahmad Belhoul Al Falasi emphasised the significance of the event as a global platform to explore the future of EdTech and ways to benefit from its applications. “The Ministry of Education was keen to participate in this global event to get acquainted with the best pioneering global experiences in the field of education. We also aimed to highlight the UAE’s efforts to elevate the education system and its leadership in the fields of technology and innovation. The UAE keeps pace with the latest technologies to prepare today’s generation to lead tomorrow’s development process to achieve the aspirations of the country and our wise leadership to attain sustainable development and build a knowledge-based economy.”The Ministry of Education organised two panel discussions during Bett 2023; the first focused on the “Skills of Future in the UAE Curriculum” in light of the vision of the UAE Centennial 2071 and the need to nurture students’ skills to consolidate the country’s path to economic and social prosperity for decades to come. The second panel discussion, titled “The UAE as a Global Partner and a Regional Education Hub”, deliberated the outstanding development achieved by the country in the educational field by establishing schools and universities that align with international standards. This is in addition to launching initiatives that attract international academic expertise to improve the integrated educational model that combines quality education, sponsorship of research and encouragement of innovation. All of which enabled the UAE to become a prominent global partner and regional educational hub.On the sidelines of Bett 2023, His Excellency Dr. Ahmad Belhoul Al Falasi held bilateral meetings with education experts and officials in the UK, and he visited key British educational institutions to discuss ways of enhancing cooperation in the educational field. His Excellency also met with a number of Emirati students enrolled in doctoral programmes and praised their efforts to obtain the knowledge necessary to pursue the country’s development process and to convey the cultural image of the UAE to the world.

Amazon continues to invest in the UAE, opens Fulfillment Center in Dubai

HE Khalifa Al Zaffin, Executive Chairman of Dubai Aviation City Corporation and Dubai South; HE Helal Saeed Al Marri, Director General of the Dubai Department of Economy and Tourism (DET); HE Ahmed Mahboob Musabih, Director General of Dubai Customs; and Mohsen Ahmad, CEO of the Logistics District - Dubai South and Mohamed Shael Alsaadi, CEO of Dubai Corporation for Consumer Protection and Fair Trade today witnessed the inauguration of Amazon’s latest Fulfillment Center in the UAE. Following the inauguration, the dignitaries were given a tour of the facility by Ronaldo Mouchawar, Vice President of Amazon Middle East and North Africa (MENA), Prashant Saran, Director of Operations for Amazon MENA and Zeina El Kaissi, Director of Public Policy and Government Affairs for Amazon MENA.The new Fulfillment Center has a storage capacity of 2.1 million cubic feet, which will increase Amazon’s total storage capacity in the UAE by 70%. As the company gears up for increased customer demand during the Holy month of Ramadan, the investment will enable Amazon to delight customers with a wider selection of products across electronics, appliances, groceries, fashion, books and more. Amazon brings 25+ years of logistics technology and innovation to support the country’s ecommerce ecosystem. The new facility will house innovative solutions for its operations, close to three kilometers of conveyance equipment, spread across five floors and covering an area of more than 350,000 sqft.Supporting Dubai and UAE’s agenda for a digital economy, the enhanced capacity will provide entrepreneurs and small and medium-sized businesses (SMBs) access to Amazon’s fulfillment capabilities and world-class logistics expertise. In order to reach a wider customer base faster and more efficiently, SMBs can take advantage of the Fulfilled by Amazon offering that allows them to store, pick, pack and ship customer orders through Amazon. The company recently announced its commitment to host products from 100,000 businesses, including local SMBs, on its UAE website by 2026, in support of the Dubai Economic Agenda D33 to make Dubai a global digital economy.The facility is located in Dubai South’s Logistics District, enabling efficient services, speed, operations, and uninterrupted access to Jebel Ali Port and Al Maktoum International Airport (DWC). The district comprises of multiple zones that facilitate distribution, including a Freight Forwarding Zone; EZDubai, a fully dedicated e-commerce free zone strategically located in the heart of the district; and a Contract Logistics Zone.H.E. Khalifa Al Zaffin, Executive Chairman of Dubai Aviation City Corporation and Dubai South, commented: “At Dubai South, our mandate is to support the government’s economic diversification efforts through the different services and solutions that we provide to local and international companies. We have created a world-class logistics, supply chain and warehousing infrastructure ecosystem, making it an ideal location for Amazon’s new facility. We are thrilled to welcome the company’s second Fulfillment Centre in our Logistics District, as hosting a global e-commerce company like Amazon expanding its investment in the UAE brings us closer to our mission to catalyze the UAE’s economic growth.”Speaking at the inauguration, H.E. Helal Al Marri, Director General of the Dubai Department of Economy and Tourism (DET) said: “Dubai’s leadership has outlined a clear economic growth roadmap for the coming decade that capitalizes on the emirate’s business enabling infrastructure and highly developed global logistic network to deliver accelerated expansion opportunities for both international and local companies, whilst offering a strong competitive advantage to those choosing Dubai. In line with our Economic Agenda 2033’s (D33) strategic objectives, we welcome the ongoing expansion of Amazon here and its catalyzing role in the wider development of an economy centered on innovation and technology that enables talent.”According to H.E. Ahmed Mahboob Musabih, Director General of Dubai Customs, CEO of Ports, Customs and Free Zone Corporation: “Dubai has transformed into a significant hub for the world's largest e-commerce companies. The city's exceptional infrastructure and logistics capabilities have propelled it to become a launchpad for e-commerce worldwide. The launch of Amazon's new shipping center in Dubai South is a testament to Dubai's unwavering commitment to achieving global leadership in cross-border e-commerce. This achievement adds another remarkable milestone to Dubai's already impressive record of accomplishments in the field.Ronaldo Mouchawar, Vice President of Amazon MENA, said, “At Amazon, we continue to emphasize our focus on providing the best and fastest selection of products to our customers in the UAE. Fulfillment Centers have a ripple effect across the economy, contributing significantly to the growth of ecommerce sales, building capacity and accelerating entrepreneurship by allowing sellers and start-ups to leverage Amazon’s world class fulfillment offerings to reach more customers with a wider selection of products. At the same time, we continue to invest in building the UAE’s talent capabilities, creating diverse career paths in an industry-leading workplace.”As a responsible employer, Amazon nurtures a diverse and inclusive workplace where every individual is encouraged to grow and advance their careers. Many of the leadership roles in the new Fulfillment Center are held by women. With access to a variety of roles ranging from operations, analytics, to health and safety and supply chain, all employees have access to training, upskilling and mentoring programs that benefit the country’s wider talent pool and equip them for the evolving labor market.Prashant Saran, Director of Operations for Amazon MENA, said, “We are excited to partner with Dubai South once again. With the opening of this facility, we are geared up to offer even more products to more customers during the busy time of Ramadan. The new Fulfilment Center will be equipped with Amazon’s latest global innovations to ensure speed, safety and reliability with every order. As a good corporate citizen, we always strive to create opportunities for employees, partners and the community while growing sustainably and responsibly.”Amazon is committed to embedding sustainable practices across all its operations as it expands its presence across the UAE. The new facility incorporates carbon-friendly design concepts, efficient control systems, data and analytics to improve energy efficiency. Amazon continues its relentless focus on the safety and well-being of its employees, deploying cutting-edge technology to assist employees and keep them safe while delivering for customers.Since its launch in the UAE, Amazon has been investing in strengthening its presence and launching various service offerings to enhance the order fulfilment experience for customers in the UAE. Today, Amazon Operations’ network across the UAE comprises of three Fulfillment Centres, three sort centres, eight delivery stations and a network of small and medium businesses working as Delivery Service Partners.

NKN Media announces Exclusive Ad Sales Partnership with NDTV for UAE

NDTV, India's leading English news channel has most recently joined hands with NKN Media FZC as an Exclusive A sales partner in the UAE region. This partnership offers advertisers & brands in the region an opportunity to partner with one of the most viewed news channels for the astute South Asian Diaspora in the region.The channel is available on Etisalat Ch No.551 and Du Ch No. 86, both the local networks in UAE.Since its inception NDTV has been leading the viewership charts in performance and TRPs in UAE’s Indian TV market segment. This strategic partnership is a significant step in that direction, as the channel is striving to strengthen its footprint further. This again affirms the channels dedication towards the advertisers and brands using this as a unique Ad Innovation Platform, additionally creating local content for the South Asian Diaspora in the region.??Abdul Majid Khan, Chief Executive Officer - NKN Media said,” We are optimistic that this partnership is going to yield the desired outcome commercially for both entities. The partnerships that we have engaged with in the past has led to a phenomenal growth for NKN Media over the last few years. We are confident that our expertise in this media arena as well as our experience will benefit this partnership hugely making it a profitable venture.Also, the brand awareness of NDTV will be a big plus, making this partnership an exciting journey ahead”, he further added.Pankaj Chandra, Senior Vice President – NDTV is very confident that this partnership will be fruitful, enhancing the channels presence in UAE and neighbouring GCC markets.

UAE ranked 31st on Global Innovation Index

 The UAE has ranked 31st globally on the Global Innovation Index (GII) in 2022, which is published by the World Intellectual Property Organisation (WIPO), climbing two spots from 2021, while remaining at the top among Arab nations for the seventh consecutive year.Meanwhile, the UAE ranked 18th globally on the GII's Innovation Input Sub-Index, five ranks higher than 2021, reflecting the country's growing ability to transform investments in innovation-supporting inputs into tangible results that drive its development and global economic competitiveness.In the indicators that fall under Innovation Input Sub-Index, the UAE came in 6th globally in the Institutions indicator, as compared to 24th last year, 7th in the Infrastructure indicator, as compared to 14th in 2021, and 17th in the Human Capital and Research indicator. In Market Sophistication, it ranked 23rd, climbing three spots from last year, while ranking 26th in Business Sophistication.In GII sub-indicators, the UAE topped world countries in 'Cost of Redundancy Dismissal', 'Business Environment', 'Entrepreneurship Policies and Culture', 'Tertiary Education', and 'Tertiary Inbound Mobility', and ranked second in 'Research Talent Percentage in Businesses'. It also ranked third globally the 'ICT Access' sub-indicator, 4th in 'General Infrastructure', 5th in both 'GERD Financed by Business' and 'State of Cluster Development and Depth', 6th in 'Policies for Doing Business', and 8th in 'Electricity Output (GWh/mn pop)'.The Global Innovation Index (GII) is published by WIPO, in partnership with the Portulans Institute, to track the current state of innovation globally and rank the innovative performance of countries.