https://adgully.me/post/5319/xelement-welcomes-diogo-borges-as-executive-creative-director

Xelement welcomes Diogo Borges as Executive Creative Director

Xelement, a leading full-service media agency, has appointed Diogo Borges as its Executive Creative Director. This strategic addition comes at a pivotal moment for the agency, hot on the heels of their recent success in winning Gold at the MENA Effie Awards.Boasting an impressive 22 years of creative experience, Borges brings a wealth of expertise to his new role. His illustrious career is underscored by numerous accolades, including prestigious awards from Cannes, D&AD, One Show, and Clio.Borges, in his LinkedIn account, writes: “Super excited to share that I kicked off a new gig with XELEMENT as ECD last week, leading a talented and skilled team. There's so much to explore about Saudi's fast-growing economy, but I can already tell that creativity and innovation are going to be a big player in its awesome future. Feeling lucky to be part of this amazing team that, just not share the same ambition and vision, but has been at the forefront of it for the past 10 years.” Borges' extensive international background, coupled with a nuanced understanding of the local market, positions Xelement to create even more impactful narratives. While the agency's recent triumph at the MENA Effie Awards serves as a noteworthy milestone, Borges' appointment signals a broader ambition to shape compelling narratives that resonate deeply with audiences.Amro Aboonoq, CEO of Xelement, expressed his enthusiasm for Borges joining the team, stating, “Diogo’s arrival at XELEMENT signifies a significant step towards elevating the success stories we craft. His global outlook, complemented by our established track record, sets the stage for our collective aspirations and achievements.”As a full-service media agency, Xelement offers a comprehensive suite of services, including creative endeavors, strategic marketing, branding, media buying, and consultancy. With Borges at the helm of creative direction, the agency is poised to deliver innovative and impactful campaigns that leave a lasting impression on clients and consumers alike.
https://adgully.me/post/3775/riyadh-bank-partners-with-xelement

Riyadh Bank partners with XELEMENT

Riyadh Bank has formed a strategic partnership with the Saudi creative agency XELEMENT to usher in a new era of innovative marketing practices. Within this collaboration, XELEMENT will assume the responsibilities for marketing and advertising on behalf of the bank.Riyadh Bank has shown a strong dedication to adopting progressive and forward-thinking marketing strategies. Leveraging its expansive reach and extensive customer base, the bank has played a leading role in the development of pioneering marketing initiatives.Both companies view this collaboration as strategically significant for their respective objectives. Riyad Bank aims to elevate its marketing efforts to new levels by harnessing the creative expertise of XELEMENT agency. In turn, the agency sees this partnership as a testament to its capabilities and a vital opportunity to make a lasting impact in the financial sector.Earlier this year, the agency had announced plans to restructure and integrate its creative, strategy, and media teams under one roof, addressing a notable gap in the market. They also unveiled an expansion of their services, including media strategy, planning, buying, and data analytics. These new media services are under the leadership of Eddy Hanna, an experienced professional in the region, serving as the Media Director.