Middle East agencies bag 48 metals at the Lories 2023

At the 45th edition of the Lories, the premier awards event recognising creative excellence in advertising and brand communication across the MENA region, Middle East agencies shone with a total of 48 awards. Agencies such as McCann, Havas Middle East, Impact BBDO, Leo Burnett Beirut, MC Saatchi, MullenLowe MENA, Publicis Groupe, Publicis Middle East, and Saatchi and Saatchi ME were among the recipients. The prestigious Grand Prix was jointly awarded to FP7 McCann for its digital campaign "Heinzjack" and Impact BBDO for "Newspapers Inside The Newspaper" in the print communication category.Additionally, four campaigns received gold awards, including FP7 McCann for "Frequencies of Peace" and "Ketch-Up & Down," and Publicis Groupe for "McDonald’s Drive Thru School" and "Unseen Tears." Impact BBDO led the way with the most metals, securing 8 Silver and 8 Bronze, in addition to their Grand Prix. Publicis Groupe earned a total of 12 metals, including 2 Gold, 3 Silver, and 7 Bronze. FP7 McCann received 2 Silver and 3 Bronze awards in addition to their Grand Prix.Publicis Groupe's Saatchi & Saatchi ME secured 3 Silver and 2 Bronze, while Publicis Middle East earned 2 Silver awards. Meanwhile, agencies Havas Middle East, Leo Burnett Beirut, MC Saatchi Abu Dhabi, and MullenLowe MENA each took home 1 Bronze.On a network level, Publicis Groupe was the standout winner with a total of 20 awards across its agencies. The event also honoured Khaled AlShehhi, Executive Director of Marketing and Communication from the UAE Government Media Office, as the recipient of the Loeries Marketing Leadership and Innovation 2023 award. He is the first awardee from the Middle East to receive this prestigious honour.