Publicis Groupe Middle East dominates the 2023 MENA Effie Awards

The MENA Effie Awards, recognising excellence in marketing and advertising were concluded last week. Once again this year, Publicis Groupe Middle East dominated the field, winning a total of 54 metals- The Grand Prix, 16 Gold, 21 Silver, and 16 Bronze, totalling 64% of all awards issued that night. And, for the second consecutive year: ·      The Most Effective Network of the Year went to Leo Burnett Middle East, with 12 Gold, 12 Silver and 14 Bronze Effies, along with The Effie 2023 Grand Prix, across offices in UAE, Lebanon, Saudi Arabia and Egypt. The best network spread in terms of awards this year. ·      The Most Effective Agency of the Year went to Leo Burnett Dubai, with 11 Gold, 11 Silver and 6 Bronze Effies, along with The Effie 2023 Grand Prix for their work with K-Lynn and ‘Self-Check Out’.  In addition to: ·      The Most Effective Media Agency of the Year going to Starcom Middle East, with its numerous wins across agency brands. Commenting on the Groupe’s performance, Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey said “Award shows like the MENA Effies are important as they serve to push the bar of marketing and creative excellence for this industry. They encourage agencies and brands to improve the effectiveness of campaigns, driving stronger results and more meaningful impact. Being recognised at this level by your industry peers reaffirms the great work that our amazing talents, clients and partners are delivering.”  Other agencies under Publicis Groupe also turned out winning performances including Saatchi & Saatchi ME, Leo Burnett Beirut, Publicis ME and Prodigious ME, along with wins from Digitas, Spark Foundry, Zenith and Publicis LEVANT. Adding to this, Leo Burnett and Saatchi & Saatchi have earned 9 global finalists at the Global Effie ‘Best of the Best Awards’, which are due in December. “We treat every client and every brief as an opportunity to do work that’s solving problems – brand, business, societal or cultural. And this focus on creative marketing that drives consistent impact, gives us not just the volumes but importantly, a rich range of quality and diverse effective work that does well in the world, and hence, does well in jury rooms. The juries are not easy, and they reward work on merit. So, it’s extremely fulfilling to watch our clients, our partners and our talents win and celebrate their work”, said Tahaab Rais, Chief Strategy Officer at Publicis Groupe ME&T.

Leo Burnett ME declared frontrunner at NYF’s AME agency report

New York Festivals has released its 2023 AME Agency Report ranking agencies for cutting-edge and effective creative work for prominent advertisers. Leo Burnett Middle East, a Publicis Groupe agency, has been declared the frontrunner in this year’s AME Awards annual ranking report. Its impressive array of outcome-focused campaigns received top honors and secured the agency a premier spot on this year’s AME Agency Report.Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said: “Awards shows like the AMEs are important as they continually raise our standards as an industry. They encourage agencies and brands to improve the effectiveness of campaigns and ultimately deliver better value for the end consumer. Having been most awarded at the recent AMEs, and now being ranked number one globally validates that we’re leading the curve in both creativity and effectiveness. And this is only possible when you have exceptional talents to make this happen.”Leo Burnett Middle East earned the highest number of points for its exceptionally progressive creative and effective campaigns including the result-driven Gold-winning campaign “Self Check Out” for client K-Lynn. “Self Check Out,” on K-Lynn’s e-commerce site, pioneered a unique channel that engaged Arab women during captive moments, prompting effective self-checks comfortably.Gold-winning “Homecoming,” Leo Burnett Middle East’s campaign, created for client Home Centre, championed adoption, confronted cultural taboos, and became the pioneering initiative addressing orphaned children in the Middle East, resulting in their placement into homes. In total the Publicis Groupe agency earned an impressive two AME Gold Tower Awards, six Silver, 10 Bronze, and four Finalist Awards.Tahaab Rais, Chief Strategy Officer of Publicis Groupe Middle East & Turkey, said: “The best agencies win at both creative and effectiveness award shows. The AME Awards by New York Festivals have, for many years, been respected as a premium competition for creative and marketing effectiveness globally. It is not easy to win awards there. And seeing us rank number one globally and our work win the most globally across a range of brands from our region, following the success at other shows for those same brands, is a testament to the fact that we are making work that does work for our brand partners.”Vector B McCann was in the spotlight with its state-of-the-art campaign, “The Greatest Guide to Jochos & Burgers,” for client Bimbo. Its innovative work catapulted the agency to the number two spot on the prestigious AME Agency Report. Prominent agencies ranking in the top tier of the report include BBDO China, Saatchi & Saatchi Middle East, Leo Burnett Manila, and McCann Canada.

Publicis Groupe Middle East dominates 4A’s Jay Chiat Awards

The 4A’s (American Association of Advertising Agencies) announced the winners of the 2023 Jay Chiat Awards across 11 categories. Focusing on excellence in strategic thinking, the Jay Chiat Awards are renowned to be the epitome of awards when it comes to strategy. “The Jay Chiat Awards place a premium on strategic contribution and its role in the outcome, market results and story told. We wanted to be meticulous about identifying bold and visionary strategic insights not eclipsed by creative work. Another key consideration was around how each strategic approach overcame challenges,” said Marla Kaplowitz, President and CEO of the 4A’s. And for the second consecutive year, Publicis Groupe’s Leo Burnett Middle East has won the title of Global Agency of the Year, winning 3 Gold, 3 Silver, 3 Bronze and 2 Honorable Mentions. “Taking home Global Agency of the Year for the second year in a row at an international show for exceptional strategic thinking is a big achievement. Strong strategy leads to successful outcomes, the kind of results our clients want to see. Bravo to our amazing talent for continuing to work as a Power of One to create an impact, together with our valued clients," said Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey.  Publicis Groupe Middle East’s agencies were the only agencies from the region recognized at this year’s Jay Chiat Awards. “We were the first agency from the region to be recognized as Global Agency of the Year last year. And we have repeated this again, with more wins in 2023. It speaks to the fact that strategy is integral to our culture, and thanks to Bassel’s support for strategy, we have hired great talents. It also speaks to the fact that there are strong partnerships between strategy, creative, business leadership, innovation and even, production, that has created the rich repository of work being recognized consistently at Jay Chiats and elsewhere globally,” said Tahaab Rais, Chief Strategy Officer, Publicis Groupe Middle East and Turkey. Alongside Leo Burnett Middle East, Saatchi & Saatchi Middle East won 2 Silvers and 1 Honorable Mention and Publicis Middle East won 1 Gold, to take Publicis Groupe Middle East’s tally to 14 recognitions at the Jay Chiat Awards, making it the Most Awarded Holding Company globally too.