Fusion5 selected by ADIB Bank as its media agency

Fusion5, a diversified media solutions agency, has been selected by Abu Dhabi Islamic Bank (ADIB) to be its mainstream media services partner. This partnership between ADIB and Fusion5 is sure to be a momentous milestone in the bank’s commitment to enhancing its brand standing and strengthening its presence in the highly competitive financial services sector. With the partnership, the two companies will work closely together to develop and execute a comprehensive mainstream media strategy that aligns with the bank’s core business objectives.This partnership will play a significant role in driving ADIB’s growth and reaching a wider audience in the UAE and beyond.Inas Abou Salem, Global Head of Marketing Communications & Branding at ADIB, said that the company is looking forward to its partnership with Fusion 5 to expand and grow in the UAE market as well as globally.Johnny Khazzoum, Managing Partner at Fusion5, said: “We are honored to have been chosen by ADIB as a key partner in their drive for growth."

Radix Media adds M&S and Abu Dhabi Islamic Bank to its portfolio

Radix Media, a leading digital marketing agency in Dubai, has added Marks & Spencer and Abu Dhabi Islamic Bank (ADIB) as its new clients to its portfolio. Adding such prominent brands to its roster is surely a key moment in the company’s growth, highlighting its dedication to innovative solutions and bespoke brand strategies that connect with a diverse audience.Marks & Spencer, a well known retail brand, has a strong presence in the Middle East. Katherine Dempsey, Marketing Head at Marks & Spencer, said: “The Radix team has brought a revived energy and passion to the Marks & Spencer account across the Middle East. Offering insightful knowledge and understanding of the landscape across the regions, new ideas and different ways to bring the brand to life and reach our customers.” She further added: “We look forward to continuing to work with the team and deliver more impactful and innovative campaigns.” Forming a partnership with Abu Dhabi Islamic Bank (ADIB) marks another important step for Radix Media. Inas Abou Salem, Global Head of Marketing Communications and Branding at ADIB, said: “One of the key success factors was the ability of Radix to listen, to learn, to advise, and to share new ideas that work for the ADIB brand ensuring authenticity.”Additionally, Mohan Nambiar, CEO at Radix Media, said: “Our collaborations with such distinguished brands as Marks & Spencer and Abu Dhabi Islamic Bank mark a significant milestone in our journey. At Radix, we strive to create a synergy of innovation and authenticity, crafting tailored digital narratives that resonate with diverse audiences. These partnerships are a testament to our commitment to pushing the boundaries of digital communication and marketing, and we are excited about the boundless possibilities ahead.”