https://adgully.me/post/4197/googles-pichai-to-testify-in-us-government-antitrust-hearing

Google's Pichai to Testify in US Government Antitrust Hearing

Sundar Pichai, CEO of Alphabet Inc and its subsidiary Google, is set to testify on Monday, October 3, in a landmark antitrust battle with the US government. This case revolves around Google's alleged monopolistic control over search and certain aspects of search advertising.Pichai, appearing as a witness for Google, is expected to face questions about the company's efforts to maintain its dominance in online search, particularly as smartphones have become the primary device for web searches. The inquiry will likely focus on innovations related to search advertising as well.On the other side, the government's cross-examination may probe Google's multibillion-dollar annual payments to secure its position as the default search engine on various smartphones. The government contends that Google, which commands approximately 90% of the search market, has unlawfully paid around $10 billion per year to smartphone manufacturers, such as Apple, and wireless carriers like AT&T, to ensure that Google search is the default option on their devices, thereby preserving its market dominance.Google's strong position in the search market translates into significant influence in the highly profitable advertising sector, which serves as its primary revenue source. The tech giant argues that its revenue-sharing agreements are lawful and that it has made substantial investments to maintain competitiveness in the search and advertising realms. Additionally, Google maintains that consumers have the option to switch to alternative search providers if they are dissatisfied with the default search engine on their devices.
https://adgully.me/post/3547/apples-search-engine-ambitions-could-disrupt-googles-monopoly

Apple's Search Engine Ambitions Could Disrupt Google's Monopoly

Apple could be gearing up to develop its own search engine, potentially ending its long-standing reliance on Google as the default search engine for its devices. According to various credible media reports, Apple has all the necessary elements in place to create a competitive search engine. While the move is seen as a "long shot," Apple has been quietly working on its search technology, codenamed Pegasus, which offers more accurate search results. This speculation comes amid ongoing antitrust concerns regarding Google's dominance in online search and ad sales. Apple's potential search engine could generate advertising revenue comparable to its Apple Watch market.