Christophe Ginisty Joins MSL as KSA Business Leader

MSL Group is pleased to announce the appointment of Christophe Ginisty as Business Lead for MSL in the Kingdom of Saudi Arabia. This strategic move underscores MSL's commitment to bolstering its presence and expanding its portfolio in the Middle East, particularly in KSA, a key market for the Groupe. Christophe, a seasoned communication professional with extensive experience in strategic communications, will take an important role in leading MSL’s business in KSA. His role will focus on driving the agency's growth, fostering client relationships, and integrating Publicis Groupe's innovative 'Power of One' strategy across multiple channels. This approach aims to provide holistic marketing and communication solutions by leveraging the combined strengths of Publicis Groupe's diverse agencies. It is a cornerstone of Publicis Groupe's vision to deliver seamless, end-to-end solutions to clients. Christophe's expertise in strategic communications, public relations, public affairs, and digital strategy, coupled with his deep understanding of the Middle Eastern market, makes him ideally suited to this leadership role. Prior to joining MSL, Christophe held roles in Hill and Knowlton’ Strategies and Consulum, where he worked in advisory for some of Saudi’s most important projects including the Royal Commission for Riyadh City and Expo 2030."Christophe's appointment is part of a commitment to investing in top talent and expanding our footprint in the Middle East. His leadership will be instrumental in driving our 'Power of One' strategy in KSA, delivering integrated public relations solutions that meet the evolving needs of our clients," said MacLean Brodie, MSL CEO for the Middle East. Christophe Ginisty expressed his enthusiasm: "I am excited to join MSL at this pivotal time. The opportunity to contribute to the agency's growth in KSA and to implement the 'Power of One' strategy aligns perfectly with my professional expertise and personal aspirations. I look forward to leading the team in Riyadh and building on MSL's strong legacy in the region."

Mary Smiddy joins MSL Middle East as Communications Business Lead

MSL Middle East, a strategic communications agency and part of Publicis Groupe Middle East, has announced the appointment of Mary Smiddy as Business Lead at MSL Middle East. A senior communications leader with more than twenty-five years' experience in strategic consultancy, she has delivered high-impact communications strategies and campaigns representing multinational corporate, consumer & healthcare clients, throughout Europe, Asia and across the Middle East Region. In this role, Mary will be responsible for overseeing strategic client business, Publicis Groupe agency integration, and continued growth for MSL Middle East. Formerly, she was Senior Vice President at ASDA’A BCW Middle East, leading the regional Health & Wellness division."We are delighted to welcome Mary to the MSL Group. She is joining at a pivotal time, when earned media is growing in importance for the market and for Publicis Groupe. Mary’s regional and international experience will make her a go-to asset, complementing the Groupe’s ‘Power of One’ approach to integrated marketing and communications”, said MacLean Brodie, CEO, MSL Middle East .Among Mary’s notable career highlights are as the Global CEO of specialist communications agency, Tonic Life Communications, and with Weber Shandwick as Senior Vice President – Health & Wellness in Sydney and Singapore. Mary Smiddy, said: “I’m thrilled to join MSL at such an important time in its growth trajectory. The ‘Power of One’ approach encourages full agency integration within the Publicis Groupe, ultimately helping clients capitalize on the strengths of several channels as part of a holistic marketing & communications strategy.”