Etisalat by e& and DCT Abu Dhabi launch Arena Esports

UAE: etisalat by e& and the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) unveiled a ground-breaking strategic partnership aimed at reshaping the Esports landscape in the Middle East and North Africa (MENA) by launching 'Arena Esports', a digital gaming initiative that will become a cornerstone for the regional gaming matrix.Designed to be a catalyst in the transformation of Esports, Arena Esports embodies etisalat by e& and DCT Abu Dhabi's shared ambition to spearhead Esports leagues in the MENA region, nurture emerging gaming talent and elevate local events to international gaming benchmarks. The new collaboration will leverage the unique strengths of both entities to create a sustainable and innovative Esports space. With a focus on the UAE, the venture aims to establish and oversee Arena Esports leagues and associated tournaments over the next five years.Arena Esports, a 360-degree gaming platform, will cater to all types of players, from beginners to seasoned professionals. Players can immerse themselves in exciting tournaments, earn monthly points, access unique events, engage with community servers and have exclusive interactions with gaming influencers.HE Adnan Al Awadi, Support Services Executive Director at DCT Abu Dhabi, said: "Our alliance with etisalat by e& is a testament to our commitment to growing the creative industries, of which gaming and Esports is a key pillar. This synergy aims to boost the gaming ecosystem in the UAE and the MENA region, and we are eager to see the positive impact.”Arena Esports promises a gaming odyssey with minimal latency, compelling challenges and exclusive digital content that guarantees uninterrupted gameplay. With the gaming market expected to reach $5 billion by 2025, it is worth noting that the UAE has the highest percentage of adult gamers in the world, with nine out of ten adults playing video games.Khaled Elkhouly, Chief Consumer Officer, etisalat by e& said: "At etisalat by e&, we recognise the unlimited potential of this fast-growing sector, which has more than 377 million subscribers in the MENA region. In our journey of technological transformation we aim to exceed our customers' expectations. Our partnership with DCT Abu Dhabi reinforces our commitment to the gaming community and promises an unprecedented transformation in the sector.“By integrating cutting-edge cloud and AI technologies, etisalat by e& is committed to the growing Esports industry and realising its vision of superior offerings and services.”Gaming enthusiasts are invited to immerse themselves in the world of Arena Esports by signing up for a free membership or subscribing to enjoy premium benefits. Log on to to connect your game account, create teams and take part in exclusive events.

Etisalat by e& announces Microsoft Direct Routing Integration

Abu Dhabi: etisalat by e& introduced Microsoft Direct Routing, signifying its continued commitment to providing unparalleled voice communications solutions for businesses supported by Microsoft.The digital landscape is rapidly transforming, with companies requiring more seamless, integrated solutions. With the introduction of Microsoft Direct Routing, etisalat by e& is poised to address the ever- evolving needs of businesses, offering them streamlined communication capabilities and enhanced efficiency.Microsoft Direct Routing, backed by etisalat by e&'s robust infrastructure and expertise in cloud communications, provides businesses with a unified communication platform that integrates telephony service seamlessly with Microsoft Teams. This solution allows companies to adapt to the dynamic business environment, hybrid working, fostering collaboration, increasing productivity, and driving digital transformation.With a hosted connectivity model, customers can replace their traditional CAPEX spending on third party hardware with a subscription model, reduce their deployment time, and benefit from unmatched reliability and security end-to-end. etisalat by e& is a leading solution provider in the UAE with an advanced and innovative cloud communication offering.Oscar Garcia, Senior Vice President Business Marketing of etisalat by e&, said: "Our collaboration with Microsoft and the introduction of Direct Routing is a testament to our unwavering commitment to delivering top-tier digital solutions. By integrating such innovative technologies, we're enhancing business communication and contributing to the broader digital evolution, embodying our ethos of continuous innovation."Yvonne Chebib, Global Partner Solutions Lead, Microsoft UAE, said: "We are thrilled to partner with etisalat by e& to bring Microsoft Direct Routing to businesses. This collaboration represents our shared commitment to providing innovative and seamless communication solutions that drive digital transformation and empower companies to thrive in the ever-evolving business landscape."etisalat by e&'s introduction of Microsoft Direct Routing highlights its dedication to pioneering digital transformation for businesses. This strategic move reaffirms etisalat by e&'s position as a leader in the digital sphere, always striving to offer its clientele the best in communication solutions. As the digital age advances, etisalat by e& continues to be at the forefront, empowering businesses with tools that foster growth, collaboration, and success.

Etisalat by e& welcomes the 5th batch of AI Graduate Training programme

etisalat by e& welcomed the 5th batch to join the AI Graduate Training programme, launched in 2021 with the aim to build UAE’s future leaders by enabling graduates to build their capabilities in emerging technologies and digital leadership, aligned with country's digital future.Masood M. Sharif Mahmood, CEO, etisalat by e&, welcomed the new graduates, “We are beyond excited to welcome talented graduates to the AI Graduate Programme this year. It is a priority for us to nurture future Emirati leaders and digital architects of tomorrow with the right skills from day one to ensure you are all ready for a rapidly changing, technology-driven world. This programme is a great platform for them to kickstart an illustrious career.”Ali Al Mansoori, CHRO, etisalat by e& also welcomed the graduates of the programme that has celebrated the joining of more than 200 UAE nationals until now. He addressed the newly joined graduates sharing his insights on etisalat by e&’s strategy and continued focus on investing in Emirati talents and develop them by supporting their goals and charting out a successful career path at the same time leading the digital future in UAE.The AI Graduate programme is a testament of e&’s commitment to build future Emirati leadership through offering a rewarding and engaging career.The rising talents will work on business-critical projects and real-life cases, providing the next generation of leaders with authentic learning experiences that sets them on a roadmap to success as well as bringing their value from the beginning of their career journey to e&.The AI graduate training programme is designed to provide a holistic and hands-on experience, imparting essential behavioural and technical skills while fostering confidence through consultative abilities and a support network.These graduates will embark on an exciting and challenging nine-month journey in three phases mainly understanding data culture and analytics, deep-diving into power skills such as communication and decision making, emotional intelligence, learning AI for business leaders and leadership development.

General Motors hosts gaming tournament driven by in-vehicle Wi-Fi

OnStar, General Motor’s pioneering connectivity and safety technology, hosted the region’s first gaming tournament, driven entirely by in-vehicle Wi-Fi in the UAE.Bringing together 10 of the Arab world’s top gamers, the travelling gaming tournament took place out of the backseat of Chevrolet and GMC connected vehicles. Spanning a total of 12 hours and covering 450 km of the UAE’s roads, all the way from the Liwa desert to Ras Al Khaimah via Dubai, the tournament saw a grueling series of head-to-head contests take place, across a lineup of some of the most popular games globally. Gameplay can be followed through a captivating video series of episodes, launched on the dedicated tournament webpage.The unique gaming tournament driven by OnStar’s connectivity enabled by etisalat by e& was designed to highlight the seamless connectivity of automotive technology through the lens of popular gaming culture. The gaming industry in the UAE has experienced a significant surge in recent years, establishing the nation as a thriving hub for gamers and game developers. Likewise, the appetite for in-vehicle Wi-Fi in the UAE has grown. In fact, the automotive connectivity market is currently valued at USD 33.42 Billion, projected to reach USD 190.29 Billion by 2033. By seamlessly blending the thrill of the gaming world with reliable and fast in-vehicle Wi-Fi, OnStar was able to show the power of advanced vehicle connectivity and communication technology through uninterrupted online gameplay.Commenting on the move, Shereen Harris, Head of Marketing & Subscriptions, OnStar Middle East, said: "Infotainment is one of the fastest growing aspects of the automotive industry, enabled by seamless connectivity and rich data flows. Whilst modern vehicles can already connect navigation and infotainment systems, a fully connected car can provide both convenience and elevated user experiences for its passengers, turning vehicles into agents of personal time, and really bringing to life the sense of living with a smartphone on wheels. Through Highway Hero, we are delighted to exemplify this and bring gaming enthusiasts together in a way never imagined before by the connectivity, convenience and safety of connected vehicles”.Esam Mahmoud, Senior Vice President - Small & Medium Business, etisalat by e& said: “We're delighted to have partnered with OnStar for the Highway Hero gaming tournament, providing a platform to demonstrate our expertise in seamless automotive connectivity. Leveraging our proficiency in mobility IoT and connected car solutions, we're transforming the automotive sector with advanced communication capabilities. This collaboration aligns with our commitment to shaping the future of technology and mobility while also driving the UAE’s connected ecosystem, which includes autonomous transportation.”