https://adgully.me/post/3310/general-motors-hosts-gaming-tournament-driven-by-in-vehicle-wi-fi

General Motors hosts gaming tournament driven by in-vehicle Wi-Fi

OnStar, General Motor’s pioneering connectivity and safety technology, hosted the region’s first gaming tournament, driven entirely by in-vehicle Wi-Fi in the UAE.Bringing together 10 of the Arab world’s top gamers, the travelling gaming tournament took place out of the backseat of Chevrolet and GMC connected vehicles. Spanning a total of 12 hours and covering 450 km of the UAE’s roads, all the way from the Liwa desert to Ras Al Khaimah via Dubai, the tournament saw a grueling series of head-to-head contests take place, across a lineup of some of the most popular games globally. Gameplay can be followed through a captivating video series of episodes, launched on the dedicated tournament webpage.The unique gaming tournament driven by OnStar’s connectivity enabled by etisalat by e& was designed to highlight the seamless connectivity of automotive technology through the lens of popular gaming culture. The gaming industry in the UAE has experienced a significant surge in recent years, establishing the nation as a thriving hub for gamers and game developers. Likewise, the appetite for in-vehicle Wi-Fi in the UAE has grown. In fact, the automotive connectivity market is currently valued at USD 33.42 Billion, projected to reach USD 190.29 Billion by 2033. By seamlessly blending the thrill of the gaming world with reliable and fast in-vehicle Wi-Fi, OnStar was able to show the power of advanced vehicle connectivity and communication technology through uninterrupted online gameplay.Commenting on the move, Shereen Harris, Head of Marketing & Subscriptions, OnStar Middle East, said: "Infotainment is one of the fastest growing aspects of the automotive industry, enabled by seamless connectivity and rich data flows. Whilst modern vehicles can already connect navigation and infotainment systems, a fully connected car can provide both convenience and elevated user experiences for its passengers, turning vehicles into agents of personal time, and really bringing to life the sense of living with a smartphone on wheels. Through Highway Hero, we are delighted to exemplify this and bring gaming enthusiasts together in a way never imagined before by the connectivity, convenience and safety of connected vehicles”.Esam Mahmoud, Senior Vice President - Small & Medium Business, etisalat by e& said: “We're delighted to have partnered with OnStar for the Highway Hero gaming tournament, providing a platform to demonstrate our expertise in seamless automotive connectivity. Leveraging our proficiency in mobility IoT and connected car solutions, we're transforming the automotive sector with advanced communication capabilities. This collaboration aligns with our commitment to shaping the future of technology and mobility while also driving the UAE’s connected ecosystem, which includes autonomous transportation.”