Mohammed Tayem features among Top 50 CEOs in the Middle East as entourage grows

entourage, one of the leading live communication agencies in the MENA region, is ending 2023 on a high note as its founder and CEO Mr. Mohammed Tayem won ‘CEO of the Year’ award in media category at the recently concluded CEO Middle East Awards 2023. The CEO Middle East Awards is a platform that recognizes excellence, innovation, and achievements of business leaders from across various industries and sectors in the middle eastern region. Speaking of the achievement, Mr. Tayem noted, “Running an organization is a continuous learning curve. The journey so far has been challenging to say the least, but most rewarding at the same time. It is great honor for me, and a humbling experience, to be recognized by the prestigious forum. I owe it all to my family, my team, the people who put their trust in me and gave it their best to bring entourage to where it is today. I hope to continue to develop a place where ambitions and creativity thrive effortlessly.” Navigating the dynamic landscape of the marketing & media industry in the region, Mr. Tayem has led the growth of entourage from startup to a flourishing 200+ people strong organization in just over decade. Breaking away from traditional, entourage diversified into a comprehensive integrated marketing solutions agency steadily emerging as a regional brand marketing & management powerhouse under Mr. Tayem’s leadership.Having worked with some of the biggest regional and international brands in both public and private sectors, entourage today scores among the very best agencies in the region, with operations in 4 countries, and retaining top global talents, featuring over 25 nationalities to empower and elevate brands through unique experiences. Mr. Tayem has maneuvered entourage through uncertain times, remaining steadfast in the face of challenges and inspiring an atmosphere of growth. With his strategic mindset and sharp business acumen, he has led entourage to become a formidable champion in the marketing industry.Through commitment, creativity, ambition, and resilience, the agency has witnessed more than triple-fold growth post-pandemic.The CEO award is a great way to end 2023 and welcome 2024 the year entourage celebrates its 15th anniversary of creating excellence.

Manassvini Rizvi appointed as Head of Marcom by entourage

entourage has appointed Manassvini Rizvi as Head of Marcom. Rizvi has taken the control of the agency’s Marketing & Communications division, solidifying efforts in growing the vertical within entourage and expanding the regional team. Manassvini has been an integrated communications practitioner for more than 15 years, and has been the driving force behind the growth of several local and international brands, including ENOC Retail, DEWA, Western Union, and Coca-Cola, to name a few. She has held leadership roles, overseeing the brand planning, campaign management and the successful deployment of communication strategies across local and multinational agencies, including a decade at C2 Communication where she held the role of Group Marcom Director. Mohammed Tayem, Founder & CEO, entourage welcomed Manassvini into the team. He said: “We are reinforcing our commitment to the region and expanding our capabilities to meet the evolving media scene. With the expanding economy and the renewed push towards marketing activities, it is a part of our growth strategy to bolster our teams to meet new challenges and expand on our offerings within the communications spectrum, specially across performance and data driven marketing.” In her new position, Manassvini will lead the development of Marcoms strategy across the agency’s impressive portfolio of clients, while continuing to power the agency’s strong credentials in organising and managing turnkey mega projects.Manassvini also shared her excitement on being a part of Entourage. She said: “With its dynamic edge, entourage offers me a series of opportunities and challenges to navigate along with the team and build capabilities across the board.”