Manassvini Rizvi appointed as Head of Marcom by entourage

entourage has appointed Manassvini Rizvi as Head of Marcom. Rizvi has taken the control of the agency’s Marketing & Communications division, solidifying efforts in growing the vertical within entourage and expanding the regional team. Manassvini has been an integrated communications practitioner for more than 15 years, and has been the driving force behind the growth of several local and international brands, including ENOC Retail, DEWA, Western Union, and Coca-Cola, to name a few. She has held leadership roles, overseeing the brand planning, campaign management and the successful deployment of communication strategies across local and multinational agencies, including a decade at C2 Communication where she held the role of Group Marcom Director. Mohammed Tayem, Founder & CEO, entourage welcomed Manassvini into the team. He said: “We are reinforcing our commitment to the region and expanding our capabilities to meet the evolving media scene. With the expanding economy and the renewed push towards marketing activities, it is a part of our growth strategy to bolster our teams to meet new challenges and expand on our offerings within the communications spectrum, specially across performance and data driven marketing.” In her new position, Manassvini will lead the development of Marcoms strategy across the agency’s impressive portfolio of clients, while continuing to power the agency’s strong credentials in organising and managing turnkey mega projects.Manassvini also shared her excitement on being a part of Entourage. She said: “With its dynamic edge, entourage offers me a series of opportunities and challenges to navigate along with the team and build capabilities across the board.”