Assembly, a global omni-channel media agency will be taking the new account of Virgin Mobile UAE.From now, Assembly will be responsible for building Virgin Mobile UAE’s affiliate network and enhancing its user experience. It will also be in-charge of managing Virgin Mobile’s digital activities to take on its many campaigns, which include paid and organic media channels, and data and analytics. Therefore, Assembly will act as a CRM consultancy for Virgin Mobile. Faisal Dean, CEO of Assembly MENA expressed his excitement on winning the Virgin Mobile UAE account. He shares, “The partnership will showcase our commitment to collaborate with clients as business partners, providing market leading activations touching all stages of the customer journey. With our strengths in data, talent and tech, we are confident in delivering exceptional value to find the change that fuels growth for Virgin Mobile UAE.”Rob Beswick, Managing Director, Virgin Mobile UAE ,shares: “Assembly MENA has demonstrated their ability to effectively navigate the complexities of the advertising landscape. We are excited about this partnership, and we are looking forward to working together with them in elevating our brand, engaging with our customers in innovative and impactful ways and unlocking new avenues of success.”Virgin Mobile UAE had also recently appointed Havas Middle East to be its creative and public relations partner.