Assembly appoints Ryan Garner as its first Chief Activation Officer in MENA

Ryan Garner has been appointment as Chief Activation Officer at Assembly in MENA. This highlights the company's strategic focus on media activation and delivery. In his new role, Garner will report to Assembly MENA CEO, Faisal Dean, and will be responsible for leading key aspects of the company's operations.Garner's role involves overseeing media activation and delivery, managing important media partnerships, and building high-performance teams that leverage AI and automation to achieve optimal brand and performance results. With a team of approximately 140 individuals under his purview in the Paid Media Department, Garner is positioned to play a crucial role in driving Assembly MENA's goals forward.Having accumulated over 15 years of digital experience in performance teams at network agencies such as Publicis and Dentsu, Garner brings a wealth of expertise to his new position. His diverse experience across industries, working with brands like P&G, Stellantis, and YOOX Net-a-Porter (Ynap), reflects his capability to navigate and contribute to various sectors.In response to the announcement, Garner expressed enthusiasm about joining Assembly and contributing to its performance media initiatives. He emphasized the company's unparalleled capabilities and expressed his eagerness to collaborate with Faisal Dean to further enhance Assembly MENA's market presence.Faisal Dean, the CEO of Assembly MENA, praised Garner's appointment as a strategic milestone that aligns with the company's vision for growth. Dean highlighted Garner's exceptional track record, innovative mindset, and proven ability to deliver results across diverse industries, reinforcing the belief that Garner's expertise will contribute significantly to positioning Assembly as a leading omni-channel media agency.

Assembly wins Virgin Mobile UAE account

Assembly, a global omni-channel media agency will be taking the new account of Virgin Mobile UAE.From now, Assembly will be responsible for building Virgin Mobile UAE’s affiliate network and enhancing its user experience. It will also be in-charge of managing Virgin Mobile’s digital activities to take on its many campaigns, which include paid and organic media channels, and data and analytics. Therefore, Assembly will act as a CRM consultancy for Virgin Mobile. Faisal Dean, CEO of Assembly MENA expressed his excitement on winning the Virgin Mobile UAE account. He shares, “The partnership will showcase our commitment to collaborate with clients as business partners, providing market leading activations touching all stages of the customer journey. With our strengths in data, talent and tech, we are confident in delivering exceptional value to find the change that fuels growth for Virgin Mobile UAE.”Rob Beswick, Managing Director, Virgin Mobile UAE ,shares: “Assembly MENA has demonstrated their ability to effectively navigate the complexities of the advertising landscape. We are excited about this partnership, and we are looking forward to working together with them in elevating our brand, engaging with our customers in innovative and impactful ways and unlocking new avenues of success.”Virgin Mobile UAE had also recently appointed Havas Middle East to be its creative and public relations partner.