Publicis Groupe Middle East, a global leader in marketing, communication, and digital transformation, has sponsored MeasureCamp Dubai, the digital analytics' unconference' for and by the digital analytics community.The sponsorship reinforces Groupe's commitment to fostering innovation and collaboration within the digital and tech domain.Inspired by the success of BarCamps and the global MeasureCamp community, the inaugural MeasureCamp Dubai saw many industry professionals, beginners, and enthusiasts gather to share ideas, knowledge, and insights in an informal and interactive setting.Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey shared, “"We recognise the pivotal role digital analytics plays in the future of businesses, which is why events like MeasureCamp Dubai hold immense importance.”Commenting on the Groupe's partnership, Rajesh Verma, Business Director of Epsilon and one of the committee members of MeasureCamp Dubai, said, “At Epsilon we believe that technology and data-driven solutions can transform the future of marketing and customer experience, and MeasureCamp is a great place to discover what’s next for digital analytics and measurement. Having Publicis Groupe ME as a sponsor elevates MeasureCamp Dubai to new heights.”Publicis Groupe has significantly accelerated its foray into providing real identity and data-driven solutions through Epsilon and continues to actively partner and collaborate to converge upon new insights and diverse perspectives in the field. Originating in London in 2012, MeasureCamp has swiftly evolved into a global phenomenon, with over 20 local editions annually. These 'unconferences' defy conventional passive conferences, fostering lively discussions and idea exchanges. From a modest 130 attendees at its inception, MeasureCamp now spans 24 cities worldwide.